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Natural and Organic

In recent years, consumers have displayed a thirst for natural and organic drinks across a variety of markets. For beverage manufacturers, this demand can provide formulation challenges that suppliers are working hard to solve. But in a weak economic environment, are natural and organic products as popular as they once were?

'CHERRY IS THE FLAVOR OF THE SUMMER': INSTANT.LY

Pepsi's new cherry-flavored brands top US ‘purchase intent’ chart

US consumer insights platform Instant.ly says its August survey measuring consumer intent to purchase recent soft drinks launches puts PepsiCo’s Gatorade Fierce Blue Cherry at the top of the chart....

Pure Via labels will be amended, but 'natural' claim will stay

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over ‘natural’ claims in $1.65m deal

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival...

Survata is 'democratizing' consumer insights, says CEO

Consumer insights are no longer a luxury only big brands can afford, says online survey expert

Until pretty recently, food marketers looking to test new product ideas, brand names or pack designs could look to friends, family, and colleagues for cheap - though notoriously unreliable -...

Powerful Yogurt preparing to launch high-protein Greek yogurt drink

Powerful Yogurt is preparing to launch a high-protein yogurt drink that it says harnesses continuing demand for both Greek yogurt and high-protein beverages.

News in brief

Almond milk accounts for almost 70% of sales in plant-based beverage category, says WhiteWave Foods

Almond milk now accounts for almost 70% of sales in the US plant-based beverage category compared with 55% this time last year, says WhiteWave Foods.

Dispelling the US diet soda dirge: Moody’s says Coke best-placed to profit

Moody’s Investor Service believes Coke is better placed than PepsiCo and Dr Pepper Snapple to ride out the US diet soda storm, due to its strong position in international markets...

‘Coke didn’t treat Nestea like tea!’ Nestle Waters boss suggests soda giant had half-hearted approach

Nestle Waters USA CEO Tim Brown says he doesn’t think Coke ‘had a lot of heart’ for RTD tea brand Nestea in the US and suggests it blundered by treating...

‘Coconut water adulteration threatens US consumer confidence’: ITI Tropicals

Coconut water supplier ITI Tropicals claims that around 15% of coconut water sold in the US is adulterated with unlabeled added sugars – and is calling for industry action to...

PURECIRCLE COMMENTS AFTER FACEBOOK FIRESTORM FORCES GLACEAU TO DITCH STEVIA

Vitaminwater style reformulations ‘always challenging’: Stevia supplier PureCircle

Coke stevia supplier PureCircle insists formulating beverages such as Vitaminwater is especially challenging but says hundreds of drinks have been successfully reworked with the zero-calorie sweetener.

Consumer uproar forces Coke to strip stevia out of Glaceau Vitaminwater

The Coca-Cola Company has ditched stevia as a sweetener for Glaceau Vitaminwater in the US and will revert to the original sweetening system – which used crystalline fructose and, in...

Harrogate Water Brands boosts jobs

Nearly 30 new jobs will be created at Harrogate Water Brands, following the opening of a new £6M bottling line.

Protein rich super smoothies with microalgae: Allma’s high hopes for chlorella

Microalgae supplier Allma tells BeverageDaily.com why it believes nutrient-rich ‘super algae’ chlorella has a big future in juices and smoothies as it inks a supply deal with Frulact.

EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation...

Think Drinks plans top-tier science for ‘first functional nootropic beverage’

US neurotech startup Think Drinks says it plans to conduct high-calibre peer-reviewed study to prove the benefits of what it claims is the world’s ‘first functional nootropic’ brain beverage.

PepsiCo CEO on the threat of fresh: Indra Nooyi plots mastery of muted US retail market

PepsiCo CEO Indra Nooyi says the company is positioning itself as the highest growth food and beverage manufacturer in a ‘relatively low growth’ US retail landscape where fresh food is...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Hoping for a VITHIT Stateside: Ireland’s No.1 health drink enters US

The founder of Ireland’s best-selling health drink VITHIT insists the brand can succeed in the UK where US vitamin waters have failed, and reveals plans to launch the drink in...

Walmart cranberry pomegranate juice is mostly grape & apple juice, says lawsuit

Walmart sued over juice labels; echoes of POM Wonderful v Coke?

Six weeks after the Supreme Court gave POM Wonderful the green light to sue Coca-Cola over its juice labels, Walmart has been targeted in a consumer class action lawsuit making...

Vitamin enriched Coca-Cola anyone? Soda giant patents ‘vitamin-rich fermentates’

The Coca-Cola Company has patented what it says is a new method allowing it to naturally fortify beverages including colas with high vitamin levels using a single micro-organism.

FOCUS ON: FERMENTED FUNCTIONAL DRINKS

The Kvass of 2014? ‘Next generation’ fermented functional drinks show promise

Brands are increasingly using modern bio-technology to develop ‘next generation’ fermented functional beverages, researchers say, but they warn that many drinks still face challenges prior to possible commercialization.

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

‘Confusion and fear’ underpin beverage naturalness trend: Mintel

Confusion and fear of the unknown continue to drive interest in simplified product labels and natural ingredients, Mintel says.

‘We’re targeting anyone with a brain’: Brainwave insists cognitive health drink holds mass appeal

Brainwave Drinks insists it’s targeting anyone with a brain and says the drink will appeal to consumers as keen on maintaining a healthy mind as warding off Alzheimer’s or dementia....

Big Interview: Drazil Kids Tea founder Christine Wheeler

Kids’ tea could overtake 100% juice as healthy ‘gold standard’: Drazil founder

The CEO of Drazil Kids Tea thinks this unusually named (lizard spelled backwards!), ready-to-drink tea brand has what it takes to become the industry leader in the growing tea for...

Pure Gold Collagen shot slammed by UK advertising regulator for ‘implied beauty claim’

The most successful ‘beauty shot’ on the UK market Pure Gold Collagen has been rapped by the Advertising Standards Authority for making ‘implied beauty and appearance claims’.