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Natural and Organic

Natural and Organic

In recent years, consumers have displayed a thirst for natural and organic drinks across a variety of markets. For beverage manufacturers, this demand can provide formulation challenges that suppliers are working hard to solve. But in a weak economic environment, are natural and organic products as popular as they once were?

Sweet Green Fields CEO: We are finally getting close to solving the stevia taste challenge

Not so long ago, pundits were predicting that the high-purity stevia extracts market would be worth a billion dollars as manufacturers ditched artificial sweeteners and embraced ‘all-natural’ alternatives. 

Want to live longer? Drink coffee, Harvard study says

Coffee drinkers may be less likely to suffer from some illnesses and premature death, according to a recent study from Harvard.

Bamboo beverages can shoot to stardom with sustainability credentials, says bamboo leaf tea brand

Bamboo-based beverages have the potential to reach the heady heights of coconut and plant waters, thanks to the sustainability credentials of the grass, says bamboo leaf tea IGZU. 

Global Bottled Water Congress, Lisbon

Terroir, history and heritage: Protecting Europe’s natural mineral and spring waters

Europe’s bottled water industry boasts a strong cultural heritage, with natural and spring waters recognised for their purity for centuries. Protecting this positioning is as important as ever, says the...

US Forest Service sued over Nestlé bottled water controversy

The US Forest Service is being sued for not taking action against Nestlé Waters North America, with public interest groups saying the company is bottling water without a current permit...

Dispatches from Canadean Innovation in Non-Alcoholic Beverages, London

Vita Coco and Jimmy’s Iced Coffee on samples, meeting consumers and building a brand: 'You can't just slap a product on a billboard'

Handing out free samples is not a new marketing strategy: but it’s an important one that’s been a key part of building Vita Coco coconut water and Jimmy’s Iced Coffee,...

Guest article: analyst insights

Global market for natural food colors to reach $1.7bn by 2020

The global market for natural food colors is predicted to reach $1.7bn by 2020, with 20% of this market attributed to beverage applications. Analysts Iti Singh and Indu Tyagi, from...

Coconut water will keep growing, says Canadean: 'People cannot get enough'

Last year 587m litres of coconut water were sold globally, and consumption is predicted to rise by a further 15% in 2015, according to Canadean.

Herbalife launches sports drink with Cristiano Ronaldo

Nutrition company Herbalife has developed a sports drink for soccer star Cristiano Ronaldo, with the beverage described as a ‘contemporary take on a traditional sports drink.’

New flavors, delivery platforms keep consumers engaged with tea

Hoping to build on the momentum driving up sales of tea in the US, manufacturers are offering new flavors and delivery platforms that keep consumers engaged. At Expo East, companies...

News in brief

Zerose erythritol is FEMA GRAS and can be used in soft drinks as ‘natural flavor’, says Cargill

Cargill’s Zerose erythritol has been deemed generally recognized as safe (GRAS) for use as a flavor in non-alcoholic beverages by the Flavor and Extract Manufacturers Association of the United States (FEMA),...

Lifeway taps into 'limited run' flavor trend to bolster market-leading position in kefir category

Lifeway Foods, a manufacturer of kefir beverages, is tapping into an increasing trend toward flavor periodicity to extend its market leading position, said CEO Julie Smolyansky.

‘Prohibition to frack in protected catchment areas has to be clearly stated’: Bottled water group urges protection for natural mineral & spring waters

The European Federation of Bottled Waters (EFBW) is calling for clear, specific legislation that prohibits any exploration and exploitation fracking activity in catchment areas around underground water resources. 

Natural water hits the bullseye: ‘It’s as natural as possible: and that’s very reassuring in a mass manufacturing world’

Flamboyant functional waters and fancy flavoured products may hog the limelight: but natural mineral and spring waters will also continue to hit the mark for consumers.

Demand for coffee hurts grower nations economically, researcher says

First-world coffee demand harms grower countries near the equator, according to a researcher from the University of Kansas.

FDA warning letter reminds industry whole stevia leaf is not GRAS or an approved food additive

A recent FDA warning letter reminds food and beverage manufacturers that whole stevia leaf is not generally recognized as safe for conventional foods, even though many extracts of the plant...

Bolthouse Farms expands juice offering under new leadership

Bolthouse Farms is advancing its on-trend mission to make fresh products more available by expanding its fresh juice and salad dressing offerings under a new president and general manager. 

DRY's positioning as premium soda brand lets it prosper as sales in overall category dry up

When creating her DRY line of premium carbonated beverages 10 years ago, founder Sharelle Klaus sought to create a new niche in the beverage world.  Which was a fortuitous thing,...

Rumbling into the US: ‘Supershake’ maker Rumble looks to start small, grow big

Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada.

Kraft in legal hot water over 'natural cheese' and 'all-natural' Capri Sun

Kraft Foods Group has come under renewed fire over ‘natural’ claims this month, with a judge certifying a false advertising lawsuit over its ‘natural cheese’ and a plaintiff filing a...

Special edition: Fizzing up carbonates

Cola goes craft: Gusto confronts preconceptions with organic, Fairtrade and low calorie craft brand

Gusto Cola says it can overcome mainstream preconceptions about cola with its craft brand, offering something that ‘pushes the right buttons’ with consumers.

Monk Fruit Corp doubles capacity as more US firms add monk fruit to sugar reduction toolkit

BioVittoria and Guilin GFS Bio-Tech Co have doubled their monk fruit supply and significantly boosted production capacity following a multi-million-dollar investment leading to the formation of a new company -...

Forget extreme sports – it’s about extreme parenting! Energy drinks may market to millennials but parents’ consumption is on the rise

The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel. 

Dispatches from Vitafoods Europe, Geneva

Europe’s energy drink market needs a shot of energy: Nergia

Energy shots are a big market in the US, but the potential in Europe is yet to be realized, says America’s Naturals.

Dispatches from Vitafoods, Geneva

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Plant waters such as aloe, birch, artichoke, maple, cactus, and almond water are starting to challenge coconut water’s pedestal, with NPD in this emerging category booming, according to Innova Market...

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