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Big Brands > Diageo

What’s hitting the shelves? Ginger Coca-Cola, pumpkin spiced rum, and lemon drizzle gin

From Ginger Coke in Australia to Starbucks’ Nitro Cold Brew in Canada, we take a look at some of the new beverages launching this month around the globe. 

Diageo wedges itself into hard soda space with Quaker City Malting Co.’s ‘old-timey’ malt beverages

Diageo has entered the hard soda category in the US with the launch of two new products in partnership with Philadelphia-based Quaker City Malting Co., hopping on the booming hard...

Buchanan’s Scotch whisky pushes harder into US Latino consumer market

Diageo Scotch whisky brand Buchanan’s has launched a new national marketing campaign named “Es Nuestro Momento,” targeting Latino consumers, who have significantly contributed to the company’s growth in the US....

New product launches: September 2016

What’s hitting the shelves? Protein Nesquik; vegetable brandy; and Baileys pumpkin spice

In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with...

Brewers add ingredient & nutrition info in Europe

By the end of 2017, more than half the beer brewed in the EU will carry ingredients and nutrition information, according to The Brewers of Europe. 

Whisky giant Diageo’s biogas plant sees 25% reduction in fossil fuel energy

Whisky giant Diageo claims it has seen a 25% reduction in fossil fuel energy after installing a Clearfleau biogas plant a year ago.

Diageo, Brown-Forman & Pernod Ricard help launch new Alcohol Information Partnership

The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around...

Diageo’s Captain Morgan rum rapped for ‘implying alcohol could enhance personal qualities’

An advert for Diageo’s Captain Morgan rum has been banned by the UK’s advertising authority, which ruled the ad implied that drinking alcohol could enhance confidence. 

‘Our efforts are far from over’: Responsible drinking alliance highlights 2015 progress

The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a...

Diageo delves into non-alcoholic spirits with Seedlip investment

Diageo-funded Distill Ventures has confirmed its investment in Seedlip, a distilled non-alcoholic spirit brand located in the UK. 

New product launches, June 2016

What’s hitting the shelves? Smirnoff fruit cider, Nespresso Cuban coffee, craft soda & energy water

Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years....

The world’s top 10 beer brands

Budweiser takes the top spot in the BrandZ Beer Top 10 Brands list, but which other brews feature in the rankings? 

‘There’s a premium on being interesting, relevant and unique’

Guinness on the future of advertising: Consumers judge - and reward - interesting stories

With the evolution of technology, consumers now have much more power over what they see and share – and so brands are rewarded for telling interesting and engaging stories, explains...

new product launches april 2016

What’s hitting the shelves? Pepsi premium cola, organic Capri Sun and new Pimm’s cider

From protein waters to bourbon brands, we take a look at some of the new products bounding into beverage aisles across the globe this month. 

Brexit debate

Food and drink bosses back EU membership

Quitting the EU would “deter investment, threaten jobs and put the economy at risk”, according to the bosses of food and drink firms who joined nearly 200 other business leaders in signing...

Africa: The fastest growing beer market

The beer market in Africa is predicted to grow faster than any other region over the next five years, driven by a rising population, urbanization, and increased GDPs.

Advertising watchdog clears Baileys Christmas advert

The UK’s advertising watchdog has cleared a Baileys Christmas TV ad, which was part of the brand’s ‘It’s not Christmas without you’ campaign. 

Diageo sells major wine interests to Treasury Wine Estates

Treasury Wine Estates will acquire the majority of assets from Diageo’s US and UK wine operations for $552m, including Blossom Hill in the UK and Beaulieu Vineyards in the US....

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the...

Glass fragments prompt Smirnoff Ice Canada recall

Diageo Canada is recalling some batches of Smirnoff Ice because of the possibility they may contain small fragments of glass. 

Top 5 most valuable worldwide whiskey brands

Top whiskeys are usually discussed as the top volume sellers, but Spiros Malandrakis, senior alcoholic drinks analyst for Euromonitor, says this sometimes skews the results away from good, recognizable brands.

Non-alcoholic Guinness hopes to address beer challenges

Diageo hopes its non-alcoholic Guinness will improve fortunes in Indonesia, with the alcoholic beverage giant saying the beverage is addressing market trends in the country, and legislation which now bans...

Beverage bites: News up to July 31, 2015

Tea with ‘alcohol at potentially intoxicating levels’ recall; Blue Moon in Canada; & if Carlsberg did cases

A fermented tea brand is recalling products which could contain alcohol ‘at levels that may be intoxicating,’ while Ball announces it will close its Bristol, US, can end plant. Meanwhile,...

New product launches

What's hitting the shelves? A wine monster, pineapple vodka and more

Heineken, Nestlé, Beam Suntory and Diageo all have launches in our round up of beverages springing onto shelves across the globe. 

Diageo to fight Smirnoff advert ban over alcohol and social responsibility

Diageo GB will appeal an advertising ban for a Smirnoff vodka TV advert, saying it is ‘deeply disappointed’ that the UK watchdog believes it implied the success of the social...

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