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Big Brands > Diageo

‘Our efforts are far from over’: Responsible drinking alliance highlights 2015 progress

The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a...

Diageo delves into non-alcoholic spirits with Seedlip investment

Diageo-funded Distill Ventures has confirmed its investment in Seedlip, a distilled non-alcoholic spirit brand located in the UK. 

New product launches, June 2016

What’s hitting the shelves? Smirnoff fruit cider, Nespresso Cuban coffee, craft soda & energy water

Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years....

The world’s top 10 beer brands

Budweiser takes the top spot in the BrandZ Beer Top 10 Brands list, but which other brews feature in the rankings? 

‘There’s a premium on being interesting, relevant and unique’

Guinness on the future of advertising: Consumers judge - and reward - interesting stories

With the evolution of technology, consumers now have much more power over what they see and share – and so brands are rewarded for telling interesting and engaging stories, explains...

new product launches april 2016

What’s hitting the shelves? Pepsi premium cola, organic Capri Sun and new Pimm’s cider

From protein waters to bourbon brands, we take a look at some of the new products bounding into beverage aisles across the globe this month. 

Brexit debate

Food and drink bosses back EU membership

Quitting the EU would “deter investment, threaten jobs and put the economy at risk”, according to the bosses of food and drink firms who joined nearly 200 other business leaders in signing...

Africa: The fastest growing beer market

The beer market in Africa is predicted to grow faster than any other region over the next five years, driven by a rising population, urbanization, and increased GDPs.

Advertising watchdog clears Baileys Christmas advert

The UK’s advertising watchdog has cleared a Baileys Christmas TV ad, which was part of the brand’s ‘It’s not Christmas without you’ campaign. 

Diageo sells major wine interests to Treasury Wine Estates

Treasury Wine Estates will acquire the majority of assets from Diageo’s US and UK wine operations for $552m, including Blossom Hill in the UK and Beaulieu Vineyards in the US....

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the...

Glass fragments prompt Smirnoff Ice Canada recall

Diageo Canada is recalling some batches of Smirnoff Ice because of the possibility they may contain small fragments of glass. 

Top 5 most valuable worldwide whiskey brands

Top whiskeys are usually discussed as the top volume sellers, but Spiros Malandrakis, senior alcoholic drinks analyst for Euromonitor, says this sometimes skews the results away from good, recognizable brands.

Non-alcoholic Guinness hopes to address beer challenges

Diageo hopes its non-alcoholic Guinness will improve fortunes in Indonesia, with the alcoholic beverage giant saying the beverage is addressing market trends in the country, and legislation which now bans...

Beverage bites: News up to July 31, 2015

Tea with ‘alcohol at potentially intoxicating levels’ recall; Blue Moon in Canada; & if Carlsberg did cases

A fermented tea brand is recalling products which could contain alcohol ‘at levels that may be intoxicating,’ while Ball announces it will close its Bristol, US, can end plant. Meanwhile,...

New product launches

What's hitting the shelves? A wine monster, pineapple vodka and more

Heineken, Nestlé, Beam Suntory and Diageo all have launches in our round up of beverages springing onto shelves across the globe. 

Diageo to fight Smirnoff advert ban over alcohol and social responsibility

Diageo GB will appeal an advertising ban for a Smirnoff vodka TV advert, saying it is ‘deeply disappointed’ that the UK watchdog believes it implied the success of the social...

Diageo sells Gleneagles, Spanish wine warfare, and more beverage bites

Diageo announces the sale of luxury hotel and golf resort Gleneagles, while Heineken and Ball Packaging launch ‘groovy’ cans. Meanwhile, Spain’s annual wine fight takes place… read on for more...

Beverage Bites: news up to June 12, 2015

‘Shattering’ Prosecco recall; PepsiCo scores with UEFA partnership; and more beverage bites

This week PepsiCo announced Gatorade and PepsiMax will lead its partnership with the UEFA Champions League, while Diageo shares rose on takeover rumours. Meanwhile, we can breathe easy that Prosecco...

beverage bites: news up to May 7, 2015

Diageo's Canada investment, Ocean Spray gets colorful, and more beverage bites

Diageo invests in Canadian canning line, Ocean Spray sponsors The Color Run UK, and more beverage bites.

“A good week” - for whom? Context helps clear Diageo’s Guinness tweet

A tweet from Diageo GB, which featured a photo of its Guinness brewery gates in Dublin, has been cleared by the UK advertising watchdog after Alcohol Concern alleged it was...

Beverage Bites: News up to March 26, 2015

New CFO for Coca-Cola Amatil, how to succeed as a tequila don, and more beverage bites

Jose Cuervo’s ‘Don of Tequila’ competition; Diageo introduces nutritional labelling; and Martyn Roberts’ journey from Louis Vuitton to Coca-Cola: some of the nuggets of news in this week’s Beverage Bites feature.  ...

What's hot in beverage technology?

To Drinkfinity – and way beyond! Technology evolves to meet demand for personalized drinks

Personalised beverage hydration systems, one-of-a-kind bottles, and capsules which can transform a plain glass of water into something else entirely - the marriage of technology and personalisation is changing the...

Diageo U-turn on supplier payment terms: ‘A victory for common sense,' says SME forum

Drinks giant Diageo has committed to 60-day supplier payment terms for SMEs, after threatening to extend the terms to 90 days on new tenders.

Beverage bites: news up to March 5, 2015

Bacteria and beer pong; Diageo’s Mexico investment, and more beverage bites

An ‘exploding’ African beer market; Diageo’s Mexican investment; and the bacteria involved in the game of beer pong: some of the nuggets of news in this week’s Beverage Bites feature. ...

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