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Diageo out to seduce United Spirits shareholders with $1.9bn offer

Diageo will launch a $1.9bn offer to buy a majority stake in India's United Spirits and cement its position in the world's largest whisky market.

Slosh 'n' Becks! Alcohol Concern slams Beckham Diageo deal

David Beckham has come under fire for his whisky partnership with drinks business Diageo, which a charity says could send a ‘confusing message’ to children.

Diageo scores with David Beckham whisky deal

Drinks business Diageo has partnered with footballer David Beckham and British entrepreneur Simon Fuller for the launch of its Haig Club Single Grain Scotch Whisky. 

Diageo's Captain Morgan fights to force ‘copycat’ Admiral Nelson surrender

Diageo is suing rum rival Heaven Hill Distillers in Canada claiming the Kentucky firm is infringing its Captain Morgan trademark with its Admiral Nelson's spiced rum.

'Genius' Bacardi leads Gentleman Jack: Spirits rise for digital stars

Bacardi is unique among spirits brands as a ‘genius’ when it comes to harnessing digital, according to L2's Digital IQ Index, with its online presence a unique form of ‘competitive...

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Diageo cuts the cards: Reshuffle reflects Chinese ‘growth engine’

Diageo CEO Ivan Menezes has reshaped his management team in light of growth potential in emerging markets including China and India.

Tennessee Whiskey wars! Diageo attacks Brown-Forman ‘sleight of hand’

Diageo has hit back at Brown-Forman in an acrimonious dispute over the designation of ‘Tennessee Whiskey’ claiming its ‘Jack Daniel’s recipe law’ stifles innovation.

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Gruppo Campari sweet on $580m Whyte & Mackay?

United Spirits will reportedly fetch £350m for its Whyte & Mackay whisky business in the UK, with rumours spreading that Gruppo Campari could be interested given its sizable war chest.

Loch Lomond Distillery bought, former Diageo finance chief becomes chairman

Exponent Private Equity has bought The Loch Lomond Distillery Company for an undisclosed sum and former Diageo chief finance officer Nick Rose is to chair the new business.


History of Violence: Why Diageo should ditch cutthroat Captain Morgan

Diageo should ditch lucrative rum brand Captain Morgan altogether since the real life Captain left an orgy of bloodshed and violence across the Caribbean, Ben Bouckley argues.

‘Daring, tough, aggressive...’ Diageo’s Captain Morgan forced to walk plank

Diageo brand Captain Morgan is smarting after the UK ads regulator banned an advert featuring the notorious buccaneer for encouraging ‘daring, tough and aggressive’ behavior.

EU spirits industry keen to tap ‘unfulfilled potential’ in Vietnam

spiritsEUROPE tells that the EU is keen to seal a free trade agreement (FTA) with Vietnam to help members including Diageo, Beam Inc. and Pernod Ricard open up a...

Tragic Jacksonville death drives Bacardi Rum safety shakeup

Bacardi claims it has improved health and safety programs at its Jacksonville rum facility after it was fined $110,000 for a worker’s death but its group-wide manufacturing accident rate actually...

Smirnoff loses share as ‘standard’ US spirits suffer – Diageo

Diageo admits Smirnoff lost US share to discounted rivals over the last half year as lower-income spirits drinkers continue to suffer from an ‘uneven’ economic recovery.

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Diageo announces whisky distillery expansion plans

Diageo announced plans to pump £30M into its most northerly Scotch whisky distillery in Sutherland yesterday (January 16).

'Suntory is willing to pay a significant premium to acquire growth overseas': Analyst

Born in the USA? Suntory strikes first real foothold with $16bn Beam

Suntory’s $16bn splurge to acquire Beam Inc. is significantly more than what rivals Diageo and Pernod Ricard would have paid for the bourbon giant, one analyst believes, but a seat...

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Diageo and P.Diddy fancy shot at $1000+ per bottle tequila brand

Diageo says its purchase of $1000+ per bottle ultra-premium brand DeLeón with rapper P.Diddy will accelerate its share of a fast-growing tequila market segment.

Captain Morgan: Super-premium rum category ‘bizarrely underdeveloped’

Diageo brand Captain Morgan says it is ‘bizarre how underdeveloped’ the global super-premium rum category is but insists it’s only a matter of time before it catches fire.


Diageo: Talkin’ 'bout the next generation…of Guinness drinkers

Diageo’s beer innovation head insists the firm needs to strengthen Guinness’s premium credentials and 'reframe' the drink for a new generation of drinkers to reignite growth.

Liquid lucre: Diageo prizes scale as basis for Asia Pacific success

Diageo says it see a massive opportunity for international spirits in the Asia Pacific and claims its scale lends it a significant competitive advantage in the region.


The price is Whyte...& Mackay? OFT weighs up Diageo divestment offer

The UK Office of Fair Trading (OFT) says it is considering an offer by Diageo to sell most of its Whyte & Mackay whisky business to address UK retail concerns...

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Johnnie Walker launches premium Gold Label Reserve in US

Diageo will sell Johnnie Walker Gold Label Reserve whisky in the US from this fall in a limited edition reflective gold bottle.

World's Top 10 'Most Valuable' Beverage Brands: Coke Keeps Effervescence

Coca-Cola has lost the No.1 spot to Apple in Interbrand’s definitive listing of the world’s most valuable brands for the first time ever, as our gallery rounding up the beverage...

Irish minister attacks Diageo for ‘pseudo’ Guinness national holiday

Irish minister Alex White has attacked Diageo for cynical marketing of its annual ‘Arthur’s Day’ Guinness event and insists it worsens the nation’s problems with over-consumption of alcohol.

Coke Misses Cut in Forbes List: Top 10 Most Innovative Beverage Firms

There’s no place for Coke in the Forbes 2013 list of The World’s Top 100 Most Innovative Companies, with Starbucks leading the beverage pack above Pernod Ricard and Beam Inc.