SUBSCRIBE

Breaking News on Beverage Technology & Markets

Big Brands > Diageo

What's hitting the shelves? Heineken zero alcohol, SodaStream infusions & Baileys Almondmilk

From SodaStream's herb infusions to low calorie craft sodas, we take a look at some of the new products hitting the shelves around the globe. 

The world’s most valuable beer & spirits brands

Johnnie Walker is the world’s most valuable whisk(e)y brand, while Bud Light tops the charts in beer. But 2017 is the year of Baijiu brands, says Brand Finance, with the...

Comment

Alcohol nutrition & ingredients labelling: Can the industry rise to the challenge?

Should your bottle of wine tell you how many calories you are consuming? Should your beer list its ingredients? Given consumers’ increased scrutiny over what they eat – and drink...

Diageo launches premium blended Irish whiskey, Roe & Co

Diageo announces €25m investment for Irish Whiskey distillery

Diageo is to invest in a whiskey distillery at the former Guinness Power House at St. James’s Gate, as it launches a new premium Blended Irish Whiskey, Roe & Co....

Diageo Scotch & whiskey global sales rebound from sluggish growth one year ago

Diageo reported a strong sales gain for the second half of 2016 due to rising global demand for Scotch and whiskey following increased marketing efforts in the US.

Current controls on alcohol marketing do not protect youth, argue public health experts: but industry defends self-regulation

Young people are exposed to ‘extensive alcohol marketing’ and governments around the world need to strengthen rules, say public health experts, as a supplement on the subject is published in...

What’s hitting the shelves? Ginger Coca-Cola, pumpkin spiced rum, and lemon drizzle gin

From Ginger Coke in Australia to Starbucks’ Nitro Cold Brew in Canada, we take a look at some of the new beverages launching this month around the globe. 

Diageo wedges itself into hard soda space with Quaker City Malting Co.’s ‘old-timey’ malt beverages

Diageo has entered the hard soda category in the US with the launch of two new products in partnership with Philadelphia-based Quaker City Malting Co., hopping on the booming hard...

Buchanan’s Scotch whisky pushes harder into US Latino consumer market

Diageo Scotch whisky brand Buchanan’s has launched a new national marketing campaign named “Es Nuestro Momento,” targeting Latino consumers, who have significantly contributed to the company’s growth in the US....

New product launches: September 2016

What’s hitting the shelves? Protein Nesquik; vegetable brandy; and Baileys pumpkin spice

In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with...

Brewers add ingredient & nutrition info in Europe

By the end of 2017, more than half the beer brewed in the EU will carry ingredients and nutrition information, according to The Brewers of Europe. 

Whisky giant Diageo’s biogas plant sees 25% reduction in fossil fuel energy

Whisky giant Diageo claims it has seen a 25% reduction in fossil fuel energy after installing a Clearfleau biogas plant a year ago.

Diageo, Brown-Forman & Pernod Ricard help launch new Alcohol Information Partnership

The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around...

Diageo’s Captain Morgan rum rapped for ‘implying alcohol could enhance personal qualities’

An advert for Diageo’s Captain Morgan rum has been banned by the UK’s advertising authority, which ruled the ad implied that drinking alcohol could enhance confidence. 

‘Our efforts are far from over’: Responsible drinking alliance highlights 2015 progress

The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a...

Diageo delves into non-alcoholic spirits with Seedlip investment

Diageo-funded Distill Ventures has confirmed its investment in Seedlip, a distilled non-alcoholic spirit brand located in the UK. 

New product launches, June 2016

What’s hitting the shelves? Smirnoff fruit cider, Nespresso Cuban coffee, craft soda & energy water

Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years....

The world’s top 10 beer brands

Budweiser takes the top spot in the BrandZ Beer Top 10 Brands list, but which other brews feature in the rankings? 

‘There’s a premium on being interesting, relevant and unique’

Guinness on the future of advertising: Consumers judge - and reward - interesting stories

With the evolution of technology, consumers now have much more power over what they see and share – and so brands are rewarded for telling interesting and engaging stories, explains...

new product launches april 2016

What’s hitting the shelves? Pepsi premium cola, organic Capri Sun and new Pimm’s cider

From protein waters to bourbon brands, we take a look at some of the new products bounding into beverage aisles across the globe this month. 

Brexit debate

Food and drink bosses back EU membership

Quitting the EU would “deter investment, threaten jobs and put the economy at risk”, according to the bosses of food and drink firms who joined nearly 200 other business leaders in signing...

Africa: The fastest growing beer market

The beer market in Africa is predicted to grow faster than any other region over the next five years, driven by a rising population, urbanization, and increased GDPs.

Advertising watchdog clears Baileys Christmas advert

The UK’s advertising watchdog has cleared a Baileys Christmas TV ad, which was part of the brand’s ‘It’s not Christmas without you’ campaign. 

Diageo sells major wine interests to Treasury Wine Estates

Treasury Wine Estates will acquire the majority of assets from Diageo’s US and UK wine operations for $552m, including Blossom Hill in the UK and Beaulieu Vineyards in the US....

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...