SUBSCRIBE

Breaking News on Beverage Technology & Markets

Ibrahim Asad/Flickr

Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

Action in Images! Show floor at Brau Beviale 2014

Can't make it to Brau Beviale this year? Here's a taste of the action with innovations and news form KHS, GEA, SACMI and WILD Flavors.

Based on benefits of D-ribose, new RTD tea line intends to break into energy sector

John Gagliardi let his experience as a college and professional lacrosse player guide his choices when it came to formulating his new energy beverage company.  Called Titan Tea, the product...

O Canada! Red Bull Summer Edition mauls Monster market share in Canada

Monster Energy admits that Red Bull’s successful Summer Edition launch with 7-Eleven meant it lost market share in Canada during Q3 2014, due its distribution partner’s ‘conflicting priorities’.

Analyst predicts more European bans could follow

Lithuania bans energy drink sales to under 18s

Lithuania has banned energy drink sales to under 18s - making the Baltic state the first European country to do so.

Report card: French laud nutrivigilance success

France’s nutrivigilence work – launched in 2010 to ensure safety in food supplements and some foodstuffs – has improved the quality of the food supply, the country’s food safety agency...

Should energy drinks be age-restricted like alcohol? WHO official asks in report

Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World...

Down in 1 (or 2 or 3): Resealable energy drink newbie encourages ‘responsible’ consumption

Grenade Energy says it is taking a leaf out of the confectionery industry’s book by offering the option of controlled portion cans.

dispatches from sial, paris

Down in 1 (or 2 or 3): Resealable energy drink newbie encourages ‘responsible’ consumption

Grenade Energy says it is taking a leaf out of the confectionery industry’s book by offering the option of controlled portion cans.

Soda stories that shook the world in 2014: BeverageDaily.com's Top 5

As big brands such as Coca-Cola, Pepsi and Dr Pepper reformulate and drive NPD to thrive in the soda space, here are BeverageDaily.com’s hardest hitting news stories of 2014 to...

Negative press could dent energy drink sales

UK energy drinks consumption has reached record levels, but manufacturers must react quickly to the negative publicity about their products, a leading analyst has warned.

Soft drinks sales given boost from the elderly

Elderly consumers are an untapped market for soft drinks manufacturers, who must use functional ingredients and easy-to-open packaging to win them over, according to a leading industry analyst.

Energy drinks increase sports performance – and insomnia and nervousness, says study

Energy drink consumption improves sports performance by 3%–7%, but also increases insomnia, nervousness and the level of stimulation after a competition, according a study.

KonaRed rapidly expands distribution in wake of licensing pact with VDF Futureceuticals

Six months after resolving an IP fight with a competitor turned collaborator, KonaRed Corporation has made rapid progress in moving its coffee fruit beverage into nationwide distribution.

Scientist fires EU coffee warning ahead of EFSA caffeine publication

A high-profile scientist warns that any move by EFSA to recommend lower upper levels of caffeine consumption below 300mg/day could be ‘very harmful’ for the EU coffee industry, ahead of...

News in brief

Tired consumers boost sports and energy drinks market

The sports and energy drink market has grown from £1bn in 2009 to £1.5bn in 2014 as tired consumers look to these products to beat fatigue, according to a report by Mintel.

Coffee genome sequenced: Researchers drink to greater caffeine control

Reducing, enhancing or even eliminating caffeine content in coffee plants will be possible in the near future researchers are saying after completing the genomic map of the coffee plant Coffea canephora....

SPORTS NUTRITION 2014: A STARK WARNING FOR ENTREPRENEURS

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is...

'AUSSIE ENERGY DRINK REGS TIGHTEST IN THE WORLD’ – ABCL

Coke Amatil backs Mother after mom blames energy drinks for son’s death

Coca-Cola Amatil insists all the ingredients in popular Australian energy drink Mother are safe to consume after a mother blamed excess consumption of such drinks on the death of her...

COKE'S MONSTER MARRIAGE: WINNERS AND LOSERS

Coke’s Monster Marriage: The 5 Key Talking Points

As Coke inks a $2bn+ deal to buy a stake in Monster Energy, we explore the implications for energy drinks – and predict a harder fight for PepsiCo and Red Bull.

COKE'S MONSTER MARRIAGE: SPECIAL EDITION

Coke’s $2.15bn bite of Monster Energy: Soda giant’s ‘exclusive energy play’

Coke says that Monster Energy will become its ‘exclusive energy play’ after it finally moved to seal a significant 16.7% stake in the controversial beverage company.

High-acid drinks can permanently damage young people’s teeth: Study

Drinks with high acidic content can cause a permanent damage to teeth within the first 30 seconds of consumption, an Australian study has found.

New labels would highlights calories, include 'added sugars'

Special edition - Nutrition Facts revamp: Radical overhaul or a missed opportunity?

UPDATED: Significant changes to the Nutrition Facts panel on foods & beverages have been proposed in the US and Canada, with the plan to include ‘added sugars’ tweak rules on...

SEE INSIDE MONSTER ENERGY'S INNOVATION LOCKER: THE BEVERAGEDAILY.COM TOP 5

'Monster Energy Sunrise will have 'Orangina-type flavor': CEO Rodney Sacks

Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew Kickstart, despite its lighter 'Orangina-type flavor'.

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be...

5-Hour Energy hits back at biochemist claims shot ‘unsupported by science’

5-Hour Energy has hit back at a sports science researcher who says there is ‘chasm’ between the claims made by America’s top-selling energy shot and the scientific evidence for its...

Key Industry Events

 

Access all events listing

Our events, Events from partners...