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Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

“The authorisation of these claims would see a major boost for sports men and women”

European sports nutrition sector backs EFSA caffeine opinion

The European sports nutrition sector says the recent EFSA opinion that backed daily caffeine intakes up to 400 mg per day, will lift the sector – if it makes it...

One week to go! Join us at the Beverage Innovation Summit on February 4

Will Pepsi True & Coca-Cola Life revitalize the cola market, or are today’s more demanding and sophisticated consumers looking for more than refreshment and ‘no-artificial’ claims from their beverage calories...

Opinion

On the spike: The curious case of a contaminated sports supplement

‘Don’t take sports supplements, they can’t be trusted’ was the takeaway message from Welsh track stars Rhys Williams and Gareth Warburton after the recent UK Anti-Doping (UKAD) tribunal agreed steroids...

EFSA caffeine opinion is not a green light

The European Food Safety Authority’s (EFSA) safety assessment on caffeine is not necessarily a green light for high caffeine consumption or for long-stalled health claims, according to industry commentators.

Amway solidifies position in energy drink market with acquisition of XS Energy brand

Direct selling giant Amway is solidifying its position in the energy drink market with the acquisition of XS Energy brand. Details of the deal were not disclosed, but a co-founder...

EFSA: 400mg of caffeine a day is safe

400mg of caffeine a day from all sources is not a safety concern, the European Food Safety Authority (EFSA) has said in a long-awaited caffeine risk assessment. 

Super vit crit! Researchers challenge drinks with 'extraordinarily high' added micronutrients

There is ‘little evidence’ that consumers benefit from the ‘extraordinarily high levels’ of micronutrients commonly added to novel beverages, according to a study published in the Applied Physiology, Nutrition, and...

Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'

Energy drink companies unwilling to protect teenagers, say US senators

The majority of the energy drinks market is unwilling to commit to protecting adolescents, according to a report by three US Senators.

Hear from Honest Tea, KonaRed, KeVita, Bolthouse Farms, Core Power, 7-Eleven...

What's hot, what's not, what's next? Introducing the FoodNavigator-USA & BeverageDaily Beverage Innovation Summit

Diet soda is in a funk, while 'real sugar' is back in vogue. Energy is hot, but caffeine is still controversial. Maple water is bang-on-trend, but will it really become...

HAPPY CHRISTMAS 2014 FROM BEVERAGEDAILY.COM!

Caught in the headline headlights! Top 10 BeverageDaily.com stories of 2014

As voted for by you the readers - effectively - and checked by us on Google Analytics, here are our Top 10 most read news stories of 2014 – from...

Canadean top trends for 2015

Brands in danger of fading into the background on supermarket shelves

Canadean research organisation has released its top trends for 2015 claiming due to the large number of products available on the supermarket shelves many brands are in danger of fading...

In-depth on carbonates with Euromonitor International

Want your fizz back? Get into the water aisle, go retro and hit new day parts, say experts

Carbonates will never return to the buzz of the 80s but beverage makers can inject life back into the category from side-stepping into the water aisle to bottling up retro-style...

Studies raise questions over sugar, caffeine, and children's intake of energy drinks

Two new studies have suggested that many children and adolescents consuming energy drinks get too much caffeine, while suggesting the level of sugar and caffeinated drinks can lead to different...

CSPI asks FDA to ban powdered caffeine sold as a dietary supplement

The Center for Science in the Public Interest (CSPI) has sent a petition to federal regulators seeking the ban of pure, powdered caffeine that is packaged and sold as a...

DYNAMISM IN DRINKS: WHO WINS YOUR 2014 VOTE?

Liquid Luminaries: Vote for your BeverageDaily.com Personality of the Year 2014!

Read through our shortlist of 10 nominees and then vote for your BeverageDaily.com Personality of the Year 2014!

KNOW AN INDUSTRY VISIONARY? NOMINATE THEM NOW!

Celebrating Beverage Brilliance! Personality of the Year 2014 open for entries

The global beverage sector is thriving - driven by dynamic and creative individuals around the world. But do you or a colleague have what it takes to be recognized by...

Action in Images! Show floor at Brau Beviale 2014

Can't make it to Brau Beviale this year? Here's a taste of the action with innovations and news form KHS, GEA, SACMI and WILD Flavors.

Based on benefits of D-ribose, new RTD tea line intends to break into energy sector

John Gagliardi let his experience as a college and professional lacrosse player guide his choices when it came to formulating his new energy beverage company.  Called Titan Tea, the product...

O Canada! Red Bull Summer Edition mauls Monster market share in Canada

Monster Energy admits that Red Bull’s successful Summer Edition launch with 7-Eleven meant it lost market share in Canada during Q3 2014, due its distribution partner’s ‘conflicting priorities’.

Analyst predicts more European bans could follow

Lithuania bans energy drink sales to under 18s

Lithuania has banned energy drink sales to under 18s - making the Baltic state the first European country to do so.

Report card: French laud nutrivigilance success

France’s nutrivigilence work – launched in 2010 to ensure safety in food supplements and some foodstuffs – has improved the quality of the food supply, the country’s food safety agency...

Should energy drinks be age-restricted like alcohol? WHO official asks in report

Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World...

Down in 1 (or 2 or 3): Resealable energy drink newbie encourages ‘responsible’ consumption

Grenade Energy says it is taking a leaf out of the confectionery industry’s book by offering the option of controlled portion cans.

Down in 1 (or 2 or 3): Resealable energy drink newbie encourages ‘responsible’ consumption

Grenade Energy says it is taking a leaf out of the confectionery industry’s book by offering the option of controlled portion cans.

Soda stories that shook the world in 2014: BeverageDaily.com's Top 5

As big brands such as Coca-Cola, Pepsi and Dr Pepper reformulate and drive NPD to thrive in the soda space, here are BeverageDaily.com’s hardest hitting news stories of 2014 to...