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Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

Fall of soft drinks give rise to energy and sports drinks, says Packaged Facts

Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the...

Energy drink 'risk' revealed for teenagers with genetic heart disease

Caffeinated energy drinks can trigger serious cardiac events in young people with a genetic heart disease, Australian researchers claim.

Storm in a teacup? Review deems four coffees a day as safe

Consuming 400mg of caffeine a day from all sources is not bad for your health, researchers have said in a systematic review looking into the effects of caffeine on humans.

Proprietary energy blends may cause heightened effects

Energy drinks trigger ‘life threatening’ heart activity, study suggests

The consumption of caffeinated energy drinks results in significant changes to heart function and blood pressure when compared to other drinks containing the same caffeine content.

Somatik founder sees a not-too-distant day where cannabis coffee is mainstream

Somatik, a cannabis cold brew coffee company, has finished its accelerator program with Gateway Works and founder Chris Schroeder now hopes to move into the recreational cannabis space as the...

Energy drinks still largely unaffordable for most of the world with Egypt being largest untapped market

The market potential for value-priced energy drinks remains largely untapped in much of the world, according to a recent Euromonitor report. 

The energy drinks market is maturing - and so should brands’ marketing strategies, says XYIENCE

The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.

What are the key trends of the Chinese beverage market in 2017?

Several market research firms have predicted key trends that might be observed in the Chinese beverage market this year, including natural and energy ingredients.

Dispatches from the #SNC16 congress in Frankfurt

Could energy drinks be cut out of the EU caffeine claim loop?

The European Specialist Sports Nutrition Alliance (ESSNA) is lobbying for two different solutions to the EU caffeine claim hold up, one of which could see use of the claims limited to...

Where there’s a will…iced coffee concept makes whey protein cool

Arla Foods Ingredients has developed an on-trend whey protein iced coffee concept that it is confident will be “on the market and available to consumers very soon”, but can it dispel...

Trademark difficulties hamper Monster’s launch plans in China

Trademark issues and intense local competition among manufacturers have been holding up Monster Beverage’s charge into China. Yet its brand owners have high hopes for its fate in the world’s...

Energy drinks are in the spotlight again after man develops acute hepatitis after excessive consumption

The health and safety of energy drinks and shots could come under the microscope again after a man developed acute hepatitis after excessive daily consumption of such a product, as...

Entrepreneurs spy ‘root’ into sports & energy drink space

The first production of a new ginger-based sports energy drink is currently underway, after raising over £6,500 (€7515) in pre-orders through a Kickstarter crowd-funding campaign.

Mintel report shows Chinese energy drink consumption increased by 25%, four times more than the US

A new Mintel report shows that Chinese consumers drank an additional 545m liters of sports drinks in 2015 compared to the previous year, a 25% volume growth.

Study reveals caffeine’s link to preventing memory problems

Researchers have uncovered a direct link between caffeine-binding receptors in the brain and age-related memory problems, suggesting that caffeine may help reverse memory deficits.

Germany overtakes US as top energy drink innovator

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

Energy drinks linked to cardiac events

A new study of a patient with cardiac arrhythmia and bloody vomit after drinking Monster energy drinks provides new evidence the high-caffeine beverages may cause cardiac problems.

Report calls for more measures to reduce energy drink consumption among children

A UK research group is calling for measures to curb excessive energy drinks consumption among children and young people: such as preventing sales to under 16s and banning marketing targeted...

Consumer group calls on Monster Energy to stop using claims on its 'dangerous caffeine bombs'

The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.

Energy drink concerns ‘nothing to do with sportspeople’, says frustrated ESSNA

The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to...

Commission asks: Can the EU go on without nutrient profiles?

The European Commission has started the first phase of its investigation into the need for nutrient profiles, which it hopes will settle the issue once and for all.

MEPs vote to veto 4 caffeine health claims

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns...

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

Veto motion tabled

MEPs brew final caffeine claims battle as approval beckons

A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.

‘There’s an opportunity to broaden the appeal of energy drinks’: Thailand’s Carabao on potential of UK market

Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane...

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