Energy Drinks & Beyond

Less pretty in pink? Monster Beverage cans Ultra Pink energy drink launch

Monster Beverage has confirmed to BeverageDaily.com that it has shelved plans to launch female-oriented energy drink line extension Monster Energy Ultra Pink.

Monster Energy accuses SF City Attorney of publicity-seeking: ‘The media got copies of his lawsuit before we did’

Just days after Monster Beverage Co pre-emptively sued him, San Francisco city attorney Dennis Herrera has slapped the energy drinks giant with a lawsuit of his own accusing it of...

San Fran City Attorney swears to litigate Monster Energy suit ‘aggressively’

San Francisco city attorney Dennis Herrera says he will aggressively litigate Monster’s lawsuit asking a federal judge to halt his investigation into posssible violations of California involved in Monster’s marketing...

GSK's iconic tonic: Abandon Ribena and Lucozade to Big Beverage

GlaxoSmithKline will sell its “iconic brands” Lucozade and Ribena to a beverage giant – if the price is right – the company announced in its Q1 results yesterday.

‘Our goal is global pussyfication’: Branson-backed energy drink earns ASA rap

The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of...

FIRMS SEE UNTAPPED POTENTIAL IN CLEAR, FUNCTIONAL BEVERAGES

Stepan Lipid Nutrition and Virun paint bold brushstrokes on clear beverage ‘canvas’

Virun and Stepan Lipid Nutrition have signed a letter of intent to exploit what both companies agree is untapped potential in the clear, functional beverage space.

GSK jolts Lucozade with Champions' Choice caffeine variant

GlaxoSmithKline has debuted a caffeine-boosted version of its isotonic Lucozade Sports range with mental focus the central selling point.

nutritionist enlists senatorial support as monster threatens legal action

Dr Deb reacts to Monster Energy legal threat: 'Let's air your dirty laundry in public'

Senator Richard Blumenthal has denounced Monster on Twitter for threatening kids’ nutritionist ‘Dr Deb’ with legal action, following ‘false and defamatory’ statements on energy drinks made in a newsletter aimed...

ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS

Coffee fans don’t ‘chug it down’: Health pros warn FDA on energy drinks

Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’...

Should caffeine be regulated? Expert suggests stimulant should carry warning labels due to potential dangers

As the use of caffeine in foods and drinks continues to grow, so do the risks. And calls for tighter regulations on the substance are becoming louder.

Study: 12% of adult Europeans consume energy drinks at ‘chronic’ levels

A 52,000 person survey has found 30% of adult Europeans consume energy drinks at least once a year, but 12% are “high chronic” users.

Bob Marley brand chills on ‘challenge’ of building new drinks category

Bob Marley relaxation drink brand Marley’s Mellow Mood tells BeverageDaily.com that building a new functional drinks sub category has been challenging, but the brand is now gaining real momentum....

Chicago Alderman ‘confident’ of action against energy drinks

The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

‘Energy drinks’ hit EU hyperspace, but threaten final frontiers

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to how we actually define...

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

Searching for the Holy Grail: Science-backed functional beverages

Philip Bromley from US biotech firm VIRUN tells BeverageDaily.com that one form of the science ‘Holy Grail’ is a pill that gives you everything food does and more, without Oompa...

Monster attorney: Medical evidence does not support allegation that Maryland teen died from ‘caffeine toxicity’

There is “no medical or scientific evidence that would support a finding that the death of Anais Fournier was causally linked to consumption of Monster Energy drinks”, say experts hired...

News in brief

Monster Beverage buffs up Muscle Monster for launch

Monster Beverage plans to launch a protein-rich energy drink range called Muscle Monster in 15.5oz cans, as well as a zero-calorie, zero sugar energy option, in H1 2013.

Rexam strengthens Red Bull bond with new $175m Swiss investment

Rexam says it will build on its already strong relationship with Red Bull by building a new £115m ($175m) specialty can plant with a 2.2bn capacity for the energy drinks...

Monster Energy ‘beverage’ switch slashes regulatory red tape: Top Attorney

One top food attorney says he is not wholly surprised by Monster Beverage Corporation's decision to reclassify its energy drinks as beverages rather than dietary supplements, and that it will...

Editor’s blog

Which 2 global health brands grew by $1bn in 2012?

Something probiotic? Omega-3? A diet cola? Nope. 

50 Cent ‘really hands-on’ with powerhouse energy shot brand: SK Energy CEO

SK Energy CEO Chris Clarke tells BeverageDaily.com about rapper Curtis ’50 Cent’ Jackson’s passion for their energy shot brand, and plans to cement the US No.2 spot by selling 40-50m...

Does taurine counter the performance enhancing effects of caffeine in energy drinks? New study says it does

Taurine in energy drinks and shots may diminish the effects of caffeine for enhancing performance in certain tasks, says a new study from Australia.

What can we learn about energy drink consumption habits from social media?

A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and...

Mountain Dew taps ‘natural energy’ trend with coffee, fruit juice Kickstart

PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key...

‘Buying ready-made beverage brands saves SMEs money and time’: My Drink Beverages CEO

Adomas Pranevicius, MD of Lithuanian beverage production management and development firm MyDrink Beverages tells Ben Bouckley why SMEs should buy a ready-made beverage brand, rather than treading the long, thorny...