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Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

MEPs vote to veto 4 caffeine health claims

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns...

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

Veto motion tabled

MEPs brew final caffeine claims battle as approval beckons

A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.

‘There’s an opportunity to broaden the appeal of energy drinks’: Thailand’s Carabao on potential of UK market

Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane...

‘A key part of our expansion is the reach to universities’: Naka’s ‘drink to think’ approach

Swedish functional beverage brand Naka (formerly Akuō) is dubbed as a ‘drink to think’, and its reach to universities has been one of the keys to its success so far....

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

What will global beverage consumption look like in 2021? Region by region data

Unprecedented growth for Asia beverage market

Asia’s beverage market will experience unprecedented growth, taking two-thirds of global incremental consumption by 2021, according to figures from Canadean.

Product strategy expert says palatinose's 'time has come'

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. ...

Saudi Arabia smacks energy drinks with new fines

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

OXiGEN bottled water uses proprietary oxygen molecule for improved health

OXiGEN water has its sights set on being the leading manufacturer of oxygen products using a more stabilized oxygen molecule, which it says delivers a host of health benefits to...

Dr Pepper Snapple increases investment in Bodyarmor

Dr Pepper Snapple Group has increased its equity investment in the makers of premium sports drink brand Bodyarmor.

News in brief

Mountain Dew launches Mtn Dew Black Label

No puppy monkey baby this time. Mountain Dew's recent Black Label launch will appeal to a classier and more refined crowd, says the brand.

Canadian beverage company launches calorie-free organic energy water

Natural energy beverage company, Guru, has launched a sugar-free, zero-calorie organic energy water in Canada.

Taking on the big brands: Canadian organic sports drink prepares for US launch

Vancouver-based NorthStar Organic is preparing to enter the US sports drink market this year, according to the company’s president, Shahab Samimi.

Health halos and binge drinking: Irish agency concerned over booming energy drink sector

The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship. ...

Feature

What if... the EU banned energy drink sales to under 18s

An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything...

Moto aims to tap into Dubai’s energy

Moto, a new Dubai-made energy drink, made its entry at Gulfood and is aiming to leverage the emirate’s growing reputation to carve out its identity in a crowded market.

Law kicks in April 6, 2016

Downer? Could the UK Psychoactive Substances Act spell disaster for the food & supplements industry?

New laws in the UK designed to wipe out the mostly online ‘legal highs’ market that has run rampant in recent years, could impact foods, drinks and supplements, according to...

EFSA health claim opinion

EFSA thumbs up for creatine & muscle strength in older adults

The European Food Safety Authority (EFSA) has approved a health claim for creatine and muscle strength in over 55s when combined with resistance training.

Bean boon? EC prepares for long-awaited caffeine claims

The EC has drafted four endurance and cognition health claims for caffeine indicating a belated entry into EU law books five years after EFSA first approved them – but industry...

PepsiCo on Gatorade: Innovation, brand legitimacy, and keeping ahead of the competition

Gatorade’s efforts in innovation, and its popularity with athletes, will continue to set the brand apart from emerging competitors who try and attack the brand on price, says PepsiCo CEO...

Germany asks: When do energy drinks pose a risk?

The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the...

Australia

Scientists may have linked energy drinks with heart palpitations

South Australian researchers believe that more than two energy drinks per day could be the cause of fast heartbeat and palpitations.

Two studies suggest energy drinks can have negative effects on heart, cardiovascular system

Scientists have found evidence of negative effects on the heart and cardiovascular system from energy drinks in two recent studies.

Coffee does not cause rapid heartbeat: Study

Regular consumption of caffeine does not cause additional, rapid heartbeats, according to a recent study from the University of California-San Francisco.

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