Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.
The recent finalization of the Trans Pacific Partnership is good news for confectioners and sugar-using manufacturers across the US, according to Rick Pasco, president of Sweetener Users Association (SUA).
Nutrition company Herbalife has developed a sports drink for soccer star Cristiano Ronaldo, with the beverage described as a ‘contemporary take on a traditional sports drink.’
Coffee does not cause atrial fibrillation, a kind of irregular heartbeat, according to research from a Swedish university.
Dairy Farmers of America (DFA) has launched a milk-based energy drink that doesn't rely on caffeine or other stimulants.
Moderate caffeine consumption may help athletes improve performance, finds research with swimmers.
Powerade still winning in race for sports drink supremacy
Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada.
Back in 2011/12, nerves were getting very frayed at Hiball Energy, which was doing a steady trade in upmarket energy drinks in elegant glass bottles, but “losing more and more...
France has proposed new legal daily limits for carnitine, creatine, lycopene and caffeine in supplements – the latter of which was half that defined as safe by the European Food...
Sales of tea in the U.S. are growing quickly as more Americans are drawn to the beverage for its health benefits, rich history and artisanal qualities, according to industry stakeholders....
A new energy drink product has launched based on the science behind two branded ingredients, Cognizin citicoline from Kyowa Hakko, and PurEnergy, a caffeine/pterostilbine crystalline combination manufactured by ChromaDex.
Five caffeine health claims approved by the European Food Safety Authority (EFSA) but not yet EU-approved as industry, consumer and government stakeholders debate concerns, are in use anyway.
The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel.
With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn....
M&M’s peanut thick shakes, sweet and spicy Ginger Nija juice, and art-inspired vodka: just some of the beverages springing onto shelves across the globe.
Beverage can manufacturer Rexam has seen strong volume growth in Europe, including Russia, it said in a trading update this morning.
The European Food Safety Authority (EFSA) has adopted its opinion on the safe consumption of caffeine with little change to its controversial draft after a heated debate period.
Researchers say the rapid rise in energy drink consumption among adolescents has ‘serious implications’ for cardiac health, as they compile recommendations for consumption limits in the Canadian Journal of Cardiology.
It is ‘imperative’ more research is conducted on the potential benefits of caffeine in the treatment and prevention of Alzheimer's disease, say scientists.
The Children’s Food Campaign claims a 20p tax on sugary drinks could have major positive impact on health but academics and industry say evidence is lacking.
The Irish agri-business Aurivo Co-operative Society has acquired London-based sports nutrition company My Goodness Ltd in an attempt to gain access to the protein drinks market.
Last week the European Food Safety Authority (EFSA) gave six stakeholders five minutes each to present their thoughts on its draft risk assessment on caffeine, which stated 400 mg of...
Both Red Bull and Lucozade Sport have launched tropical flavours of their sport and energy drinks – something Mintel says is another example of these sectors trying to slurp soft...
Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.
Consumers are looking for alternatives to artificial caffeine, meaning even greater opportunities for botanicals in the energy drink market, with small start-ups leading the way.