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Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

Where there’s a will…iced coffee concept makes whey protein cool

Arla Foods Ingredients has developed an on-trend whey protein iced coffee concept that it is confident will be “on the market and available to consumers very soon”, but can it dispel...

Trademark difficulties hamper Monster’s launch plans in China

Trademark issues and intense local competition among manufacturers have been holding up Monster Beverage’s charge into China. Yet its brand owners have high hopes for its fate in the world’s...

Energy drinks are in the spotlight again after man develops acute hepatitis after excessive consumption

The health and safety of energy drinks and shots could come under the microscope again after a man developed acute hepatitis after excessive daily consumption of such a product, as...

Entrepreneurs spy ‘root’ into sports & energy drink space

The first production of a new ginger-based sports energy drink is currently underway, after raising over £6,500 (€7515) in pre-orders through a Kickstarter crowd-funding campaign.

Mintel report shows Chinese energy drink consumption increased by 25%, four times more than the US

A new Mintel report shows that Chinese consumers drank an additional 545m liters of sports drinks in 2015 compared to the previous year, a 25% volume growth.

Study reveals caffeine’s link to preventing memory problems

Researchers have uncovered a direct link between caffeine-binding receptors in the brain and age-related memory problems, suggesting that caffeine may help reverse memory deficits.

Germany overtakes US as top energy drink innovator

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

Energy drinks linked to cardiac events

A new study of a patient with cardiac arrhythmia and bloody vomit after drinking Monster energy drinks provides new evidence the high-caffeine beverages may cause cardiac problems.

Report calls for more measures to reduce energy drink consumption among children

A UK research group is calling for measures to curb excessive energy drinks consumption among children and young people: such as preventing sales to under 16s and banning marketing targeted...

Consumer group calls on Monster Energy to stop using claims on its 'dangerous caffeine bombs'

The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.

Energy drink concerns ‘nothing to do with sportspeople’, says frustrated ESSNA

The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to...

Commission asks: Can the EU go on without nutrient profiles?

The European Commission has started the first phase of its investigation into the need for nutrient profiles, which it hopes will settle the issue once and for all.

MEPs vote to veto 4 caffeine health claims

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns...

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

Veto motion tabled

MEPs brew final caffeine claims battle as approval beckons

A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.

‘There’s an opportunity to broaden the appeal of energy drinks’: Thailand’s Carabao on potential of UK market

Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane...

‘A key part of our expansion is the reach to universities’: Naka’s ‘drink to think’ approach

Swedish functional beverage brand Naka (formerly Akuō) is dubbed as a ‘drink to think’, and its reach to universities has been one of the keys to its success so far....

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

What will global beverage consumption look like in 2021? Region by region data

Unprecedented growth for Asia beverage market

Asia’s beverage market will experience unprecedented growth, taking two-thirds of global incremental consumption by 2021, according to figures from Canadean.

Product strategy expert says palatinose's 'time has come'

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. ...

Saudi Arabia smacks energy drinks with new fines

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

OXiGEN bottled water uses proprietary oxygen molecule for improved health

OXiGEN water has its sights set on being the leading manufacturer of oxygen products using a more stabilized oxygen molecule, which it says delivers a host of health benefits to...

Dr Pepper Snapple increases investment in Bodyarmor

Dr Pepper Snapple Group has increased its equity investment in the makers of premium sports drink brand Bodyarmor.

News in brief

Mountain Dew launches Mtn Dew Black Label

No puppy monkey baby this time. Mountain Dew's recent Black Label launch will appeal to a classier and more refined crowd, says the brand.

Canadian beverage company launches calorie-free organic energy water

Natural energy beverage company, Guru, has launched a sugar-free, zero-calorie organic energy water in Canada.

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