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Latest news on energy drinks and shots: 5-Hour Energy, Red Bull, Monster Energy, Rockstar

Energy Drinks & Beyond

Energy drinks are a multi-billion dollar industry, and no category is more controversial. Although pressure from health professionals, politicians and lobbyists hasn't slowed the trajectory for brands like Red Bull, Monster and Rockstar, brands are adapting to new consumer needs - with healthy, diet and natural energy at the top of the agenda.

COKE'S MONSTER MARRIAGE: WINNERS AND LOSERS

Coke’s Monster Marriage: The 5 Key Talking Points

As Coke inks a $2bn+ deal to buy a stake in Monster Energy, we explore the implications for energy drinks – and predict a harder fight for PepsiCo and Red Bull.

COKE'S MONSTER MARRIAGE: SPECIAL EDITION

Coke’s $2.15bn bite of Monster Energy: Soda giant’s ‘exclusive energy play’

Coke says that Monster Energy will become its ‘exclusive energy play’ after it finally moved to seal a significant 16.7% stake in the controversial beverage company.

High-acid drinks can permanently damage young people’s teeth: Study

Drinks with high acidic content can cause a permanent damage to teeth within the first 30 seconds of consumption, an Australian study has found.

New labels would highlights calories, include 'added sugars'

Special edition - Nutrition Facts revamp: Radical overhaul or a missed opportunity?

UPDATED: Significant changes to the Nutrition Facts panel on foods & beverages have been proposed in the US and Canada, with the plan to include ‘added sugars’ tweak rules on...

SEE INSIDE MONSTER ENERGY'S INNOVATION LOCKER: THE BEVERAGEDAILY.COM TOP 5

'Monster Energy Sunrise will have 'Orangina-type flavor': CEO Rodney Sacks

Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew Kickstart, despite its lighter 'Orangina-type flavor'.

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be...

5-Hour Energy hits back at biochemist claims shot ‘unsupported by science’

5-Hour Energy has hit back at a sports science researcher who says there is ‘chasm’ between the claims made by America’s top-selling energy shot and the scientific evidence for its...

Energy shot maker bases product on timed-release caffeine technology

LXR Biotech has launched a timed-release energy shot using a recently-developed beadlet technology in a bid to capture more of the energy shot market. 

Monster Energy launches energy-soda Assault on UK CSD mainstream

Monster Energy has launched two new drinks in the UK market via Coca-Cola Enterprises (CCE), with soda-energy blend Monster Assault seemingly pitched at more mainstream CSD drinkers.

Monster Energy 'truly sorry' for teen’s heart attack injury but denies responsibility

Monster Beverage Corporation has moved to quell investor disquiet as a jury trial starts to decide if it is liable for injury suffered by a teen whose mother claims its...

'WE WILL FIGHT TO DEFEND OURSELVES AGAINST CIVIL INTIMIDATION': 5-HOUR ENERGY

‘5-Hour Energy’s simply a caffeine delivery device’: Washington AG savages $1bn brand

Washington state attorneys insist that 5-Hour Energy wouldn’t work if it wasn’t for its caffeine content in a fierce attack on the credibility of America’s top-selling shot.

Australia

Study: Energy drinks increase the desire to drink longer and harder

Australian academics have called for greater analysis of the potential harm caused by mixing energy drinks with alcohol after new research found the practice can turn a few quick drinks...

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

‘What we haven’t offered until today is taste, and taste is king!’ ADM boss justifies $3.1bn appetite for WILD Flavors

Archer Daniels Midland CEO Patricia Woertz insists that WILD Flavors' beverage and taste expertise complement her firm’s expertise in food ingredients and know-how in texture, function and nutrition.

Archer Daniels Midland buys WILD Flavors for $3.1bn

Archer Daniels Midland (ADM) will buy WILD Flavors for €2.3bn citing fast-growing demand for natural food and beverage flavors and ingredients as the rationale.

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition,...

CSPI calls for warning letters on energy drinks, but are the numbers accurate?

The Center for Science in the Public Interest is calling on the Food and Drug Administration to require warning labels on energy drink containers notifying consumers of the risk of...

What’s the next coconut water? Find out at the FoodNavigator-USA Beverage Entrepreneurs Forum

Will Keurig Cold really turn the soft drinks market on its head? Can natural sweeteners pull diet soda out of its funk? And what’s the next coconut water? 

Physiological responses to caffeine may increase with age: Study

The potentially negative effects of caffeine consumption on the heart significantly increase as young people reach adolescence, research has suggested. 

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

Energy supplement hangs hat on dopamine-boosting properties

A new energy supplement is betting on the benefits of Ayurvedic herb Mucuna pruriens, which provides a precursor to the neurotransmitter dopamine, to stand out in a crowed category.

An energy drink that echoes in eternity? Coca-Cola Hellenic launches Gladiator in Russia

Check out these eye-catching 2013 launches from Coke’s second-largest bottler Coca-Cola Hellenic, including budget Russian energy offering Gladiator and Monster Rehab in Switzerland.

Move over yerba maté! Guayusa is the next big thing in ‘clean energy’, say Runa founders

It’s not as well-known as yerba maté or guarana, yet, but another natural source of caffeine - the Amazonian leaf guayusa - is about to give them both a serious...