Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand...
United Sodas of America’s recently appointed president, Dan Herndon, is taking a practical hands-on approach to growing the low-sugar soda company, as the brand focuses on expanding in select channels and deploying capital efficiently to maintain a sustainable...
Coca-Cola has launched new secondary packaging for 1.5 liter multipacks of Coca-Cola, Fanta and Sprite in Austria: which will save plastic and significantly reduce production energy costs, says the company.
The soda aisle is made up of iconic brands with red, blue and green products. But new beverage brands have other ideas, explains Amy Kosnick, CBX Director of Design Strategy, in this guest article.
Coca-Cola Co.’s North American margins “reached toward a new high watermark” in the first quarter of 2023 observed one market analyst during the company’s quarterly call yesterday – a better-than-expected outcome that leadership attributed to higher prices...
How do sugar reduction strategies – such as low/no sugar products and reduced pack sizes – affect product sales? A new study explores how manufacturers can create ‘win-win-conditions’ in both reducing sugar and boosting sales.
Zevia continues to gain new shoppers, increasing the brand's household penetration (+1.3 million households in Q3 2022 vs. Q3 2021) while the company sorts through temporary inventory management issues that have dented its full 2022 year outlook.
Regular consumption of sugar-sweetened beverages (SSBs) is associated with higher mortality from certain cancers, partially mediated through obesity, according to a study by researchers at the American Cancer Society.
While sports drinks are often loaded with sugar and can pack a hefty caloric punch, convincing people to replace them with water or unsweetened options may be more difficult than persuading them to ditch other sugar-sweetened beverages, including soda,...
What will the next frontier and low- and no-sugar beverages look like? Find out during FoodNavigator-USA's free-to-attend webinar on Low- and-No-Sugar Beverages: From Soda 2.0 to Flavored Waters online event, broadcasting on Tuesday, July 26th at...
Junk food advertising restrictions across the Transport for London network are estimated to have contributed to a 1,000 calorie decrease in energy from unhealthy purchases in consumers’ weekly shopping. But little of this came from soft drinks.
With the help of a $7m fundraise, Startup De La Calle is bringing to more Americans nationwide a modern version of the beloved and naturally functional Mexican “street vendor treat” tepache – a probiotic beverage made from fermented organic pineapples...
The Center for Science in the Public Interest (CSPI), a US consumer advocacy organization, is urging the country’s top food retailers and sugary drink manufacturers to remove sugar-laden drinks from impulse buy locations in stores.
The UAE’s largest soda firm International Beverage and Filling Industries (IBFI) has expanded its beverage portfolio with a premium soda range as it strives to compete with global players.
Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018.
PepsiCo has set out an ambition to cut the sugar in its drink brands and shift its snacks portfolio towards ‘healthier options’ in Europe. FoodNavigator hears more on how it plans to do just that.
Australia’s Famous Soda Co is embarking on plans to expand its better-for-you product portfolio beyond beverages to confectionery, as well as setting its sights on expansion into the ASEAN market.
New research concludes women diagnosed with breast cancer are 85% more likely to die from the disease if they drink non-diet soda five or more times a week.
Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....
PepsiCo reinforces its commitment to its three-pronged “Faster, Stronger, and Better” strategic framework Oct. 1 as it comes off a better than expected third-quarter in which its beverage business rebounded and pandemic-fueled demand for snacks and packaged...
For innovations to succeed they do not need to be perfect out of the gate, but they do need to offer a real benefit to companies, their consumers and their retailer and business partners at a scale that justifies the investment and risk, top executives...
Beverage companies spent $1.04bn to advertise sugary drinks and energy drinks in 2018 in the US, a 26% increase compared to 2013, according to Sugary Drinks FACTS 2020, a new report from the Rudd Center for Food Policy & Obesity at the University...
Indian beverage start-up GoliSoda is targeting 250% growth this year, and is banking on its ‘ancient wisdom’-inspired drink range, as well as diversification of its product portfolio to include traditional desserts for success.
A sober bar from Texas will take its alcohol-free drink partners and signature mocktails on tour to 15 cities across the US this year. It’s joined forces with ‘botanical bubbly’ Dry Soda in a shared mission to help people connect without alcohol.
Fruit-based syrups, enriched with inulin fiber and diluted with water, are an ideal way to get Chileans to drink less sugary soda, says French-Chilean start-up Siröpa that wants to create a new category in the country.
From 2003 to 2014, consumption of sugar-sweetened beverages (SSBs) -- fruit drinks, soda, sports/energy drinks, and flavored milks -- on a typical day declined significantly, according to a new study.
Singapore will become the first country in the world to ban adverts for high sugar drinks, as part of measures to reduce sugar intake from sugar-sweetened beverages.
What would happen if alcohol and sugary drinks had to introduce plain packaging? A report from Brand Finance estimates the potential value loss to beverage businesses could reach around $430bn.
Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.
Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.
PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...
By Rachel Arthur, Elaine Watson, Stephen Daniells, Gary Scattergood, Niamh Michail
Sugar taxes continue to hit the headlines, but the introduction of new legislation is never straight-forward. We take a look at 20 countries around the globe where sugar taxes have been in the news.
After being one of the earliest developers of THC-infused beverages, California-based Sprig entered the CBD market this year with a line of CBD sparkling sodas. These sodas are now sold at retailers in nine states.
THC-infused soft drink company California Dreamin’ is expanding distribution across California following its success within an exclusive Silicon Valley accelerator this summer.
