Coca-Cola acquires Maine soda Moxie
Moxie was patented in 1885, a year before Coca-Cola was created, and, in the brand’s words, ‘has the distinction of being described as both a great tasting soda and an acquired taste’. The soda, which derives its flavor from gentian root extract, comes in original and diet varieties alongside an energy drink citrus flavor.
Coca-Cola will buy Moxie from bottling partner Coca-Cola of Northern New England (CCNNE), which acquired the trademark in 2007. CCNNE is one of the largest Coca-Cola bottlers in the US and owned by Kirin Holdings Company.
Moxie will become part of Coca-Cola’s Venturing and Emerging Brands unit, but CCNNE will remain the exclusive producer and distribution will remain the same.
The State of Maine made Moxie its official state soft drink in 2005.
