Craft Spirits

“If the spirits industry had the same access to consumers as wine, they could build a market worth billions of dollars.

State of the industry: What’s to come for alcohol in 2019

By Beth Newhart

The past year has seen the continued growth of craft beer and craft spirits, an increased number of microbreweries, and a rise in experiential drinking. Now the alcohol industry looks ahead to 2019 and what to expect for US drink trends, flavors and regulations.

'Manufacturers must focus on targeting quality-focused consumers; and offer an authentic consumption experience.' Pic: Getty/semensalivanchuk

Asia-Pacific spirits sector to grow by over $100bn by 2022

By Beth Newhart

The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’

Most spirits without a mass-market audience are confined to serving their local region and rely on word of mouth to buoy sales. Shots Box wants to change that.

Box it up: Craft spirits expand with curated subscriptions

By Beth Newhart

With the growing affinity for craft alcohol in the US, startup company Shots Box delivers a range of craft spirits samples to the subscription box market. It expands the footprint of craft distillers who would otherwise be limited by regional distribution.

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit.

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

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