BrewDog Distilling Co is ‘on a mission to create a world-renowned Scottish spirits brand’: having announced a new portfolio, new distillery, and new CEO. The brand tells us how it intends to create ‘some serious tidal waves’ in the craft spirits industry.
Having already suffered setbacks from the COVID-19 pandemic, craft distillers now face numerous challenges such as supply-chain issues and inflationary pressures, says trade body spiritsEUROPE as it launches a new campaign called #SpiritsVoices.
Diageo India will acquire a minority stake in Nao Spirits & Beverages Private Limited: the company behind premium Indian craft gin brands Hapusa and Greater Than.
Constellation Brands has formed a standalone, vertically integrated fine wine and craft spirits business unit ‘to enable its aspiration to be the #1 leader in the fine wine category and among the top portfolios in cult and luxury wine’.
Philippines-based craft distillery Full Circle Distillers says it is ready to tap into post-COVID-19 growth banking on its localised offerings and new sales channels established during the pandemic.
Constellation Brands has acquired Kentucky-based Copper & Kings American Brandy Company, a distillery which produces American brandy, absinthe, gin and Destillaré liqueurs.
If everybody in China who could afford it bought a bottle of craft gin, there wouldn’t be any left tomorrow. That’s according to Callan C Green, the newly appointed brand advocate for West Winds gin in Asia. His role is to entice the market to do just...
Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.
The Association for Packaging and Processing Technologies (PMMI) has released a new report on machinery and automation trends among breweries and distilleries, who are scaling back on production goals and diversifying offerings to stay competitive.
Brands are increasingly turning to social media influencers to promote their products and reach a younger audience. This is spreading to alcohol, and influencer marketing platform Traackr analyzed how alcohol brands are engaging with the new trend.
The past year has seen the continued growth of craft beer and craft spirits, an increased number of microbreweries, and a rise in experiential drinking. Now the alcohol industry looks ahead to 2019 and what to expect for US drink trends, flavors and regulations.
The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’
With the growing affinity for craft alcohol in the US, startup company Shots Box delivers a range of craft spirits samples to the subscription box market. It expands the footprint of craft distillers who would otherwise be limited by regional distribution.
Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
