Guest podcast

Lessons in craft M&A: Rabobank Liquid Assets Podcast

By Rabobank

- Last updated on GMT

'Big can learn from small, and small can learn from big' - Pernod Ricard's New Brand Ventures division. Pic: Getty/peterkernoch
'Big can learn from small, and small can learn from big' - Pernod Ricard's New Brand Ventures division. Pic: Getty/peterkernoch

Related tags: craft spirits, M&A, Pernod ricard

Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.

This guest podcast from Rabobank highlights best practices – and potential pitfalls – in executing an acquisition.

Nick Papanicolaou, VP at Pernod Ricard’s New Brand Ventures division, offers buyer insights. He helped execute investments in Smooth Ambler Spirits, mescal brand Del Maguey​ and, most recently, Rabbit Hole Distilling.​ Emily Pennington, content manager at Park Street Imports, represents the craft brand point of view. This episode also features Rabobank’s global strategist Stephen Rannekleiv and analyst Bourcard Nesin.

This episode discusses the nitty-gritty of a craft acquisition, offering expertise from both the investor and the start-up perspective. Here's an overview of the episode content:

  1. Update on the growth in US craft spirits market
  2. Why are large companies investing in small, craft brands and why are craft brands looking for a strategic partner
  3. What must the investor and the startup do to execute a successful acquisition and align their long-term strategic vision?
  4. What are the mistakes that could prove fatal for a small brand, post-acquisition?

This episode was recorded on June 25, 2019.

Related topics: Markets, Industry Voices

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