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Beverage alcohol groups call for suspension of US/EU tariffs

By Rachel Arthur

A coalition of 21 trade associations representing wine, distilled spirits and related sectors have reiterated their dismay over tariffs between the US and EU: as new US tariffs come into effect today on certain Cognac, grape brandies, and non-sparkling...

Mezcal and tequila will continue to grow in popularity in 2021. Pic:getty/peteracker

US beverage alcohol: 5 trends to watch in 2021

By Rachel Arthur

2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life, while up-and-coming categories such as RTDs and mezcal will continue to...

Pic:getty/azatvaleev

Could warning labels on soda reduce consumption?

By Rachel Arthur

Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....

Pic:Coca-Cola

Coca-Cola dedicates Share a Coke to ‘everyday heroes’

By Rachel Arthur

In a year defined by a global pandemic, Coca-Cola’s Share a Coke campaign is dedicated to ‘holiday heroes’ – those who have gone the extra mile by dedicating time, energy and attention to their friends, families and communities.

Five beverage trends for 2021: Imbibe’s predictions

Five beverage trends we’ll see in 2021: Imbibe’s predictions

By Rachel Arthur

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according to US beverage development company Imbibe.

Diageo to acquire Ryan Reynolds Aviation Gin

Diageo to acquire Ryan Reynolds’ Aviation Gin

By Rachel Arthur

Diageo will acquire Aviation American Gin, which is co-owned by actor Ryan Reynolds, through the acquisition of Aviation Gin LLC and Davos Brands LLC in a $610m deal.

Video calls represent a new - and growing - occasion for wine. Pic:getty/paulbradbury

8 ways COVID-19 is changing US wine drinking habits

By Rachel Arthur

Are consumers spending more or less on wine? Will ecommerce increase in popularity - or do wine drinkers still prefer traditional channels? Wine Intelligence looks at eight ways the coronavirus pandemic has changed – or is changing – the habits of regular...

'It's not a consumer demand problem; it's not a poorly run buisness problem - it's just if we shut down a segment of the economy, businesses are going to struggle.' Pic:getty/pavelkant

Rabobank Liquid Assets Podcast

Will the coronavirus crisis crush craft beer?

By Rachel Arthur

A recent survey of US craft brewers suggests that 60% of US craft breweries will close if severe social distancing guidelines aren’t lifted by June. Rabobank talks to the Brewers Association's chief economist to take the pulse of the craft beer business,...

Molson Coors to launch Coors Seltzer in July

Molson Coors to launch Coors Seltzer in July

By Rachel Arthur

Molson Coors will launch a new hard seltzer under its Coors brand in July. “In the spirit of smart core innovation, what better brand than Coors to get into hard seltzers?” says the company.

'Wine for wine': The industry is concerned that wine is being targeted in unrelated trade disputes. Pic:getty/jeanphilippewallet

Wine organizations call for end to tariffs

By Rachel Arthur

Wine organizations in the EU and US have signed a statement of principle on trade and tariffs: highlighting the importance of the transatlantic wine trade and calling for the immediate elimination of all tariffs on wine.

Stock picture: getty/rusak

Molson Coors to cease production at California brewery

By Rachel Arthur

Molson Coors Beverage Company plans to stop production at its Irwindale, California, brewery by September. It has also entered into an agreement with Pabst Brewing Co, which gives Pabst the option to purchase the facility.

Pepsi Café to hit US shelves in 2020

Pepsi Café to hit US shelves in 2020

By Rachel Arthur

PepsiCo’s Pepsi Café – which ‘blends the taste of deep flavorful coffee with the refreshing crisp taste of a Pepsi cola – aims to tap into consumers’ demand for pick-me-up energy in 2020.

Pic:getty/alphaspirit

PepsiCo launches 2020 accelerator program

By Rachel Arthur

PepsiCo has launched its second PepsiCo Greenhouse accelerator program in North America: calling for applications from start-ups which are at the forefront of transformative trends.

A luxury image can help entice people to try no/low ABV drinks.

How to build a powerful brand in the low and no alcohol category

By Rachel Arthur

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....

Hoegaarden Soft Brew: 'We've seen success with existing beer drinkers at new occasions, such as lunch'. Pic: Anheuser-Busch

Hoegaarden rolls out non-alcoholic beer to the US

By Rachel Arthur

Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.

Coca-Cola Energy to hit the US in 2020

Coca-Cola Energy to launch in the US in 2020

By Rachel Arthur

Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.

Pic:getty/catlane

Guest podcast

The triple bottom line with Jackson Family Wines: Rabobank Podcast

By Rabobank Liquid Assets Podcast

Jackson Family Wines has achieved a 33% drop in greenhouse gas emissions and a 60% reduction in the water required to produce a bottle of wine over the last decade. In February the company, together with Familia Torres, launched International Wineries...

There are now more than 900 cideries in the US with at least one in 48 states. Pic: Eric Lewandowski

New craft beverage bill excites the cider industry

By Beth Newhart

The Craft Beverage Modernization and Tax Reform Act (CBMTRA) is back in the US Senate with bipartisan support after first being introduced in 2015. Senators Ron Wyden (D-OR) and Roy Blunt (R-MO) are co-sponsoring the bill to “level the playing field for...