Pernod Ricard

Stock picture: getty/matucha

Pernod Ricard to acquire Castle Brands

By Rachel Arthur

Pernod Ricard will acquire Castle Brands, a developer and marketer of premium and super-premium brands including Jefferson’s bourbon whiskey.

'Big can learn from small, and small can learn from big' - Pernod Ricard's New Brand Ventures division. Pic: Getty/peterkernoch

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Lessons in craft M&A: Rabobank Liquid Assets Podcast

By Rabobank

Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.


Pernod Ricard bans plastic straws and stirrers

By Rachel Arthur

Pernod Ricard will stop using non-biodegradable plastic straws and stirrers in any part of its business: asking all global affiliates to refrain from using them at Pernod Ricard events.


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