Pernod Ricard

RTD Absolut Mixt will be one of the two products to trial the paper bottle. Pic: Absolut.

Absolut trials paper bottle prototype

By Rachel Arthur

Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ‘turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change’.

Pernod Ricard invests in Japanese gin brand

Pernod Ricard invests in Japanese gin brand

By Rachel Arthur

Pernod Ricard has made a ‘significant investment’ in KI NO BI Kyoto Dry Gin: which will be used primarily to build a new, state-of-the-art, distillery to meet the growing demand for ultra-premium gin.

Stock picture: getty/matucha

Pernod Ricard to acquire Castle Brands

By Rachel Arthur

Pernod Ricard will acquire Castle Brands, a developer and marketer of premium and super-premium brands including Jefferson’s bourbon whiskey.

'Big can learn from small, and small can learn from big' - Pernod Ricard's New Brand Ventures division. Pic: Getty/peterkernoch

Guest podcast

Lessons in craft M&A: Rabobank Liquid Assets Podcast

By Rabobank

Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.

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