Pernod Ricard acquires majority stake in French super-premium wine brand

03-Mar-2022 - Last updated on 03-Mar-2022 at 10:22 GMT

Stock picture: Getty/tenkende

Pernod Ricard will gain a majority shareholding in Cru Classé Côtes-de-Provence rosé Château Sainte Marguerite.

Owned by the Fayard family since 1977, Château Sainte Marguerite has established itself as a ‘gold standard’ within the Côtes-de-Provence appellation with its super premium and ultra premium categories. It is one of the 18 ‘cru classé’ wines of Provence: a classification set out in 1955 to recognise the authenticity and quality of products.

The winery’s vineyards are situated in La Londe-les-Maures: a coastal village near Saint-Tropez with a warm Mediterranean climate.

Château Sainte Marguerite’s wines will join Mumm and Perrier-Jouët champagnes in Pernod Ricard's luxury portfolio.

Château Sainte Marguerite will continue to operate with its current teams led by Olivier Fayard. Cyril Claquin, Deputy Managing Director, will be responsible for the integration and strategy of the brand within Pernod Ricard's international network.

The transaction is expected to be completed in the coming months.