Pernod Ricard takes majority stake in peanut butter flavored whiskey Skrewball

By Rachel Arthur

- Last updated on GMT


Related tags flavored spirits flavored whiskey spirits Us Pernod ricard

Pernod Ricard USA will acquire a majority stake in Skrewball, ‘the world’s first super-premium peanut butter flavored American whiskey’.

Founded in 2018, the San Diego brand surpassed the milestone of half-a-million nine-liter cases sold in 2022.  

From cocktails to whiskey creations

Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist. Steven discovered his love of peanut butter shortly after arriving in the US; and later integrated the flavor into his top-selling cocktail at the Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany took the idea into a shelf-stable whiskey with her chemistry background.

Pernod Ricard highlights the potential of flavored whiskey in appealing to a wide range of consumers beyond traditional whiskey drinkers. It remains one of the fastest growing spirits categories in the US, representing a quarter of the overall whiskey sales in the world-leading market.

“The partnership adds a complementary brand to Pernod Ricard’s comprehensive portfolio of iconic spirits and wine brands and a perfect opportunity to continue building on its longstanding consumer centric and premiumization strategy,” says the Paris-headquartered wine and spirits giant.

“While Skrewball tastes great when consumed straight or on the rocks, it also shines in premium craft cocktails and has quickly become a favorite with bartenders and mixologists across the US."

Steven and Brittany Yeng said: “It’s overwhelming to see how far we’ve come with a ‘screwball’ idea and a dream. We are very excited to see what the future holds for this brand under Pernod Ricard.

"The engine behind the company – its strategy, global reach and brand building expertise – will greatly support in taking the brand to new heights and we are excited to see it soar.”

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