There was a 16% fall in new product launches among retailers and brands last year as retailers showed a strong Q4 2022 market performance despite raising the prices of private labels higher than national brands.
CPG companies and retailers should brace for softer sales in 2023 by leaning into the strategies they used during peak-pandemic as the US tiptoes around a recession and the shields protecting consumers from feeling the full brunt of the current economic...
Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
While 43% of American consumers would describe their financial situation as “healthy”, price still remains the most important factor in food and beverage purchases for many shoppers, according to Mintel’s 2018 North American Consumer Trends report.
The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...
Johnnie Walker is the world’s most valuable whisk(e)y brand, while Bud Light tops the charts in beer. But 2017 is the year of Baijiu brands, says Brand Finance, with the Chinese drink now accounting for a greater share of brand value than any other spirit...
Evrthng IoT (Internet of Things) smart products platform, which works with F&B firms to digitize their products, has partnered with Crown Packaging to digitalize all their cans at source to track them through the supply chain.
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.
IoT connected products to increase from 5bn to 21bn by 2020
Gartner predicts the number of connected products in existence will increase from five billion to 21 billion by 2020, which means take up of the Internet of Things (IoT) will be rapid, according to Mindshare media agency.
C&C Group has announced yet another new distribution partnership to distribute more of its portfolio brands in Asia with the signing of an agreement with InterBev in Singapore, a subsidiary of ThaiBev.
Craft has become ever more visible in both brand DNA and marketing. And while craft doesn’t appear to be going away any time soon - has its success reduced its potency, asks Chris Walmsley, co-founder of creative agency Cubo.
Former P&G director joins LiquiGlide Advisory Board
‘CPG manufacturers are desperate for innovation that drives both top and bottom line growth, and at the same time, consumers are pressuring them to deliver more value’, according to Thomas Britanik, former senior VP/chief marketing officer, The Clorox...
Brau Beviale: Interview with Rexam's Europe Sector Director
The Sparkling ICE brand notched up sales of more than $500m in 2014, is on course to top $600m in 2015, and has a fighting chance of reaching its well-publicized target of $1bn in 2018, assuming it can secure the shelf space it deserves, says Kevin Klock,...
Dispatches from Canadean International Beer Strategies, Amsterdam
What’s brewing in beer; which markets have the muscle to grow; and what can big brands and craft brewers learn from each other? From twitter strategies to TV ads, here are some words of wisdom from those in the know, from the Canadean International Beer...
The MD of HPP juice brand Coldpress insists it is still growing strongly in the UK despite wider category woes, with a sustainable business model that now allows it to compete head-on with Tropicana and Innocent.
Troy Christensen, CEO of Enotria Wine Cellars, warns the wine industry that spirits and beer have stolen its play book and says the industry needs to build ‘brand wine’ more effectively to attract consumers who can afford premium wines.
Bai Brands CEO Ben Weiss says the Dr Pepper allied brand will hit $50m in sales this year and puts this down to a focus on ‘distribution at the expense of brand equity’ during the early ‘basement’ years.
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines as its Nestea liquid water enhancer.
DIAGEO BRAND RESPONDS TO REPORT LONDON FACTORY MADE 7,000 FAKE BOTTLES DAILY
Coca-Cola, Gatorade and Boston Beer Company brand Samuel Adams have all made the Top 10 in a new consumer survey by Brand Keys of America’s most patriotic brands, but Pepsi failed to reach even the Top 25 for the second year running.