Brand

Premium beverages with added-value priced affordably are on the rise, according to Mintel. ©GettyImages/Antonio_Diaz

Value consumers see premium appeal in private label products: Mintel

By Mary Ellen Shoup

While 43% of American consumers would describe their financial situation as “healthy”, price still remains the most important factor in food and beverage purchases for many shoppers, according to Mintel’s 2018 North American Consumer Trends report.

What is driving the success of challenger brands?

What is driving the success of challenger brands?

By Katy Askew

The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...

Pic: iStock/monticello

The world’s most valuable beer & spirits brands

By Rachel Arthur

Johnnie Walker is the world’s most valuable whisk(e)y brand, while Bud Light tops the charts in beer. But 2017 is the year of Baijiu brands, says Brand Finance, with the Chinese drink now accounting for a greater share of brand value than any other spirit...

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