Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
While 43% of American consumers would describe their financial situation as “healthy”, price still remains the most important factor in food and beverage purchases for many shoppers, according to Mintel’s 2018 North American Consumer Trends report.
The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...
Johnnie Walker is the world’s most valuable whisk(e)y brand, while Bud Light tops the charts in beer. But 2017 is the year of Baijiu brands, says Brand Finance, with the Chinese drink now accounting for a greater share of brand value than any other spirit...
Evrthng IoT (Internet of Things) smart products platform, which works with F&B firms to digitize their products, has partnered with Crown Packaging to digitalize all their cans at source to track them through the supply chain.
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.
IoT connected products to increase from 5bn to 21bn by 2020
Gartner predicts the number of connected products in existence will increase from five billion to 21 billion by 2020, which means take up of the Internet of Things (IoT) will be rapid, according to Mindshare media agency.
C&C Group has announced yet another new distribution partnership to distribute more of its portfolio brands in Asia with the signing of an agreement with InterBev in Singapore, a subsidiary of ThaiBev.