The designer of Suntory’s internationally successful BOSS RTD coffee brand has revealed how empathy and metaphorical references have been crucial to the long-lasting and widespread growth of the 32 year-old brand across the world.
The International Alliance for Responsible Drinking (IARD) has teamed up with Google, Meta, Pinterest, Snap, TikTok and X to strengthen standards for advertising alcohol responsibly online.
There was a 16% fall in new product launches among retailers and brands last year as retailers showed a strong Q4 2022 market performance despite raising the prices of private labels higher than national brands.
CPG companies and retailers should brace for softer sales in 2023 by leaning into the strategies they used during peak-pandemic as the US tiptoes around a recession and the shields protecting consumers from feeling the full brunt of the current economic...
Treasury Wine Estates is using its “Living Wine Labels” augmented reality (AR) app across five wine brands to connect with consumers and help them navigate the increasingly fragmented wine category.
AB InBev says it has adopted a ‘new way of looking at the beer category’ following its combination with SABMiller: while cost synergies are proving to be greater than predicted.
Analyst: 'Playing on the organic theme is a logical move'
Michelob Ultra has expanded its low-calorie portfolio with the launch of Michelob Ultra Pure Gold, a beer made with organic grains, further tapping into a growing consumer audience seeking a balanced, active lifestyle.
Crown’s successful partnership with Island Records to produce a 'Shazamable' can for its Session IPA craft beer has led to a second design for its Jamaica Porter beer.
While 43% of American consumers would describe their financial situation as “healthy”, price still remains the most important factor in food and beverage purchases for many shoppers, according to Mintel’s 2018 North American Consumer Trends report.
The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...
Johnnie Walker is the world’s most valuable whisk(e)y brand, while Bud Light tops the charts in beer. But 2017 is the year of Baijiu brands, says Brand Finance, with the Chinese drink now accounting for a greater share of brand value than any other spirit...
Evrthng IoT (Internet of Things) smart products platform, which works with F&B firms to digitize their products, has partnered with Crown Packaging to digitalize all their cans at source to track them through the supply chain.
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.
IoT connected products to increase from 5bn to 21bn by 2020
Gartner predicts the number of connected products in existence will increase from five billion to 21 billion by 2020, which means take up of the Internet of Things (IoT) will be rapid, according to Mindshare media agency.
C&C Group has announced yet another new distribution partnership to distribute more of its portfolio brands in Asia with the signing of an agreement with InterBev in Singapore, a subsidiary of ThaiBev.
It’s very early days, but initial signs suggests that Sparkling ICE could be a hit in the UK and Ireland, says Kevin Klock, president and CEO at brand owner Talking Rain.
Join us today for Beer and Beyond, a free to attend online event dedicated to exploring the opportunities – and sizing up the challenges – for the beer industry.
Anheuser-Busch InBev (AB InBev) says its takeover of SABMiller remains on track to be completed in the second half of 2016, as it releases its full year 2015 results.
Craft has become ever more visible in both brand DNA and marketing. And while craft doesn’t appear to be going away any time soon - has its success reduced its potency, asks Chris Walmsley, co-founder of creative agency Cubo.
Former P&G director joins LiquiGlide Advisory Board
‘CPG manufacturers are desperate for innovation that drives both top and bottom line growth, and at the same time, consumers are pressuring them to deliver more value’, according to Thomas Britanik, former senior VP/chief marketing officer, The Clorox...
Brand owners are often unaware of the graphic capabilities of today’s cans; and the choices in design and finishes need to be better emphasized, says manufacturer Rexam.
The Sparkling ICE brand notched up sales of more than $500m in 2014, is on course to top $600m in 2015, and has a fighting chance of reaching its well-publicized target of $1bn in 2018, assuming it can secure the shelf space it deserves, says Kevin Klock,...
Dispatches from Canadean International Beer Strategies, Amsterdam
Social media strategies need to refrain from insistently pushing brands; but instead add value for consumers, explains Ashley Vinson, head of brand strategy Benelux, Twitter.
Dispatches from Canadean International Beer Strategies Conference, Amsterdam
What’s brewing in beer; which markets have the muscle to grow; and what can big brands and craft brewers learn from each other? From twitter strategies to TV ads, here are some words of wisdom from those in the know, from the Canadean International Beer...
Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert.
Wackaging – using cute and quirky language on a product’s packaging – seems to be everywhere. But with consumers becoming increasingly cynical, should manufacturers stop trying to be cool?
Children are more familiar with alcohol brands such as Foster’s than leading brands of biscuits, crisps, and ice-cream, according to a report from Alcohol Concern in England and Scotland.
The MD of HPP juice brand Coldpress insists it is still growing strongly in the UK despite wider category woes, with a sustainable business model that now allows it to compete head-on with Tropicana and Innocent.
UK sports nutrition brand Science Fitness has challenged firms to ramp up quality control (QC) measures to reduce the risk of sector-wide implication in doping cases via contamination.
WINE VISION 2014: TAYLOR'S PORT CEO ALSO WARNS OF RACE TO BOTTOM
Troy Christensen, CEO of Enotria Wine Cellars, warns the wine industry that spirits and beer have stolen its play book and says the industry needs to build ‘brand wine’ more effectively to attract consumers who can afford premium wines.
Bai Brands CEO Ben Weiss says the Dr Pepper allied brand will hit $50m in sales this year and puts this down to a focus on ‘distribution at the expense of brand equity’ during the early ‘basement’ years.
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
A Canadean survey of 2,000 UK consumers found that 41% think liquid water enhancers from the likes of Robinsons, Oasis and Vimto are too pricey, casting doubt on the category’s growth prospects.
Food packaging is heralding an ‘age of emotion’ with brands tapping into the trend of personalization, attendees at Empack 2014 in Stockholm heard this week.
Constellation Brands' beer brand president says the company is 'troubled' by a recall of some bottles of Corona Extra on sale in the US due to they risk they might contain small glass particles.
26-SERVE SQUEEZABLE PACK WILL SHARE SAME FORMAT AS NESTEA PRODUCT
Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines as its Nestea liquid water enhancer.
Diageo brand Smirnoff insists fakes are rarely a problem if people buy the vodka brand from reputable retailers after reports a London factory was counterfeiting 7,000 bottles a day.
Coca-Cola, Gatorade and Boston Beer Company brand Samuel Adams have all made the Top 10 in a new consumer survey by Brand Keys of America’s most patriotic brands, but Pepsi failed to reach even the Top 25 for the second year running.
Vital Juice CEO Edward Balassanian insists the product is outselling larger rivals including Hain Celestial’s BluePrint he says evangelize nutrition in juice that only his brand delivers.
Diageo is suing rum rival Heaven Hill Distillers in Canada claiming the Kentucky firm is infringing its Captain Morgan trademark with its Admiral Nelson's spiced rum.
