Brand

The 'If Carlsberg did...' campaign has turned to chocolate...

If Carlsberg did chocolate bars…

By Rachel Arthur

Carlsberg UK has created a pop-up bar in London made entirely from chocolate, coinciding with the Easter holiday weekend.

Join us today: Beer and Beyond online event

Join us today: Beer and Beyond online event

By Rachel Arthur

Join us today for Beer and Beyond, a free to attend online event dedicated to exploring the opportunities – and sizing up the challenges – for the beer industry. 

Who made my tea? Stories help brands reach savvy millennials

Dispatches from Vitafoods Europe

Who made my tea? Stories help brands reach savvy millennials

By Rachel Arthur

Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert.

When companies try to be cool: A lesson in 'wackaging'

By Niamh Michail

Wackaging – using cute and quirky language on a product’s packaging – seems to be everywhere. But with consumers becoming increasingly cynical, should manufacturers stop trying to be cool?

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