DrinkTec TV introduces the European Beer Star award winners, discusses 2013 launches for Europe's oldest soft drinks brand, Sinalco, then hones in on ingredients, talking natural colors with Dohler and the intriguing use of 'audio branding'...
Beam Inc. revealed yesterday that bourbon brand Maker’s Mark Q1 2013 sales rose 44% due to short-lived plans for an alcohol cut that prompted a sales spike, but is this PR blunder turned marketing masterstroke one brands could intentionally replicate?
A large chunk of the growth in the beverage category in North America over the next decade will come from products in categories that do not even exist today, predicts Coca-Cola’s Venturing & Emerging Brands (VEB) team.
Carlsberg UK has bent the bad taste envelope further still with an 'edgy' new online video that sees the drink’s fans phone their friends in the early hours and persuade them to visit a gambling den staffed by sinister characters or ‘actors’...
Crown Speciality Packaging is offering premium food and beverage brands in Europe easier access to a form of tin design intended to make their products stand out more.
Consumers in Australia and New Zealand may espouse locally made food and beverage products, but the reality of the situation is somewhat different, a top marketing and branding guru has said.
Britvic finance director John Gibney told City analysts this morning that losses of ₤16.9m due to this year’s Fruit Shoot recall could extend to ₤25m in 2013 due to associated litigation.
Brand owners may want to consider circular shaped graphics for beverage packaging, as a new report suggests consumers are subconsciously drawn to less angular designs.
The CEO of Beam Inc. claims tequila will yield attractive global growth in the long-term, as his firm boosted sales of its core Sauza brand in H2 2012 after an indifferent few quarters.
Campbell Soup's acquisition of Bolthouse Farms will create a new $1.2bn healthy beverages platform combining Campbell's V8 veg/fruit brand and Bolthouse's super-premium chilled beverages and boost Campbell’s presence in faster-growing fresh...
UK-based drinks producer Britvic has revealed a new distribution agreement with PepsiCo bottler to distribute kids still drinks brands Fruit Shoot J20 in Texas, but says acquisitions are unlikely this year due to macroeconomic uncertainty.
Heineken has condemned images showing its branding displayed at a Mongolian dog-fighting event, but consumer disgust and the resultant media furore shows that viral web ‘branding’ is like a nuclear bomb, undeniably effective but with unpredictable and...
Heineken USA has urged consumers not to drink several of its beer brands across 43 states due to a bottle manufacturing defect that means small glass particles could fall into liquid.
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.
Britvic has gained a foothold in the €12.5bn French soft drinks market with a €237m deal to acquire soft drinks firm Fruité that will "serve as a platform for growth across Western Europe".
Appletiser has begun using a matt over varnish technique from Rexam in the UK as the packaging firm continues to work on improving the impact of its can finishes.
Coca-Cola is to create a single global packaging design for its key juice brands as part of a bid to cement its market leadership in the sector, the company has announced.
UK Benecol licensee, McNeil Nutritionals, says “daily messaging” of its core audience is the key behind its rise to leadership in the UK cholesterol-lowering foods market.
Bud Light may no longer be the world's heavyweight beer brand in terms of sales, with reports suggesting that it has lost ground to the regionally sold, China-based Snow, according to news reports.
The economic downturn in the US is leading to strong sales increases for store brand products, but high quality standards need to be maintained to make sure they are long-lasting, experts warn.
As beverage makers struggle in the current financial downturn, innovative packaging designs could play a major role in boosting brand identity and performance, says a new report.
As ever shorter product life cycles continue to dominate the
packaging landscape for confectioners, two Bosch Packaging
Technology firms have extended their range of horizontal
pillow-pack machines.
As speculation mounts over the future of US brewer Anheuser-Busch
amidst rumours of a possible takeover bid from rival InBev, it is
not the brewer, but the brands that are expected to drive
consolidation and growth in the market.
SABMiller says that a continued focus on expanding in emerging beer
markets like Africa, Asia, Latin America and Central and Eastern
Europe has allowed it to boost lager sales by 11 per cent.
SABMiller enjoyed a strong start to its fiscal year, with
organic sales volumes of its lager brands up 13 per cent in the
quarter ended 30 June the company said today.
A new sweetener supplier in the US claims to allow food and
beverage firms to access ingredient supplies from low-cost
manufacturing countries while maintaining Western standards of
quality and service.
Nestlé said bottled water and ice cream sales had been helped in
the first half in Europe by the heatwave that has swept across the
continent this summer.
Nestlé Waters said it would merge in Turkey with the country's
number one bottled water group, Erikli, to take better advantage of
Turks' growing thirst for mineral water.
Britain's biggest brewer, Scottish & Newcastle, has spun off
its distribution arm into a new joint venture firm, as it looks to
lose rising costs and focus on building brands.
Longer opening hours or not, the latest evidence shows success on
the UK beer market requires a slim-line approach from big brewers,
using strong core brands and counting every penny.
Leading East European drinks manufacturer Kofola has selected PET
preforms from Amcor PET Packaging for two of its juice and mineral
water brands, a move designed to bring the same brand values and
image to the take-home sector as...
Merrydown, the British beverage group whose focus on adult soft
drinks has helped it overcome the declining fortunes of cider, has
agreed to a takeover by SHS, a consumer goods sales and marketing
specialist. The group hopes that...
Sales of oxygen-enriched water have almost quadrupled in Germany
since 2002 to 30 million litres. But in the US where it has been
available for over a decade longer, growth has been attributed to a
much more sophisticated product,...
Campina, the international co-operative dairy company, has revealed
how it plans to expand sales of its dairy-based beverages arm -
with the introduction of a uniform line of bottle packaging.
Brands which "build communities around their products and
services" and "enable customers to feel as if they own
[it]" are the ones most likely to succeed, according to the
latest annual survey of the world's...
Budejovicky Budvar, the Czech brewer, has taken a different tack in
its attempt to stop arch rival Anheuser-Busch from using the
contested brand name Budweiser. But the bid to stop the US group
from using the name for entertainment...
The news that an investigation has been ordered by China's premier,
Wen Jiabao, into the deaths of at least 12 babies after drinking
fake formula milk has led to a renewed quest for manufactuers to
find packaging solutions to...
Food manufacturers are increasingly turning to solutions that
combine multiple security elements to protect products against
counterfeiting, according to French foil manufacturer Kurz.
A brand of wine packaged in Tetra Prisma 500ml packaging has been
launched in the US. This is the first wine to packaged in this way,
and the company behind it believes it offers consumers greater
convenience and freshness.
Arm & Hammer baking soda is available for the first time in a
large-format resealable bag. The packaging, designed by global
packaging firm Zip-Pak, features an easy-to-use resealable zipper
that helps keep large quantities of...
The success of the One-Shot brand of single portion ice cream
dispensing has led the inventor to restructure its group operations
in order to handle the continued growth of its product range.
Two fiercely independent brewers, Grolsch and Warsteiner, have
further extended their friendly partnership with an agreement
governing the marketing of Grolsch beer in Italy.
Burn Stewart, the Scotch whisky producer, has been bought by
Caribbean company Angostura. The long-expected deal will help boost
Angostura's international presence and reduce its dependency on
rum.
The addition of the Pommery brand, acquired from LVMH in April,
will help Vranken Monopole lift its sales and profits this year,
although the company is expecting an improvement even without the
new brand.
