Cha Gardens has introduced a low-yield high-end tea, grown at an altitude of 2,100 to 2,300 meters in China’s Daba Mountain region, to the US market: available in select fine dining restaurants and online.
Chicago loose-leaf tea company, Tiesta Tea, has broadened its portfolio with the launch of a ready-to-drink (RTD) cold brew tea line, a segment within the category that continues to heat up with consumer interest.
Coca-Cola is rolling out one of its fastest growing brands - the low calorie premium iced tea, Fuze Tea - in Europe this month. In the UK the drink will escape the upcoming sugar tax thanks to its use of the sweetener stevia.
The High End, Anheuser-Busch’s (A-B) US craft beer and imports division, has launched an initiative called “Elevate” to address recent consecutive years of soft category growth by attracting new consumers to the category.