Dunkin’ made the switch to get on a ‘first name basis’ with consumers, citing the fact that many of its customers have already been referring to the chain with the shortened name. It also told BeverageDaily that the new company goal is to “transform Dunkin’ into a beverage-led, on-the-go brand.”
The new bright and bold product packaging “brings to life the energy and excitement of Dunkin's new brand identity,” according to the company. The updated cups, boxes and napkins will be in all US locations by the end of the month.
Tony Weisman, Chief Marketing Officer at Dunkin', said "Our new look represents both our heritage and our evolution as the brand that fuels optimism and keeps America running with great coffee, donuts and more. What better time than the start of a new year to bring our new look to our coffee cups and packaging, and introduce a new energy to our restaurants and our fans."
Dunkin’ is releasing new menu items this month that align with the updated brand identity’s ‘convenient, on-the-go’ theme. The Energy Cold Brew drink consists of Dunkin's cold brew coffee with a shot of freshly brewed espresso.
A limited edition Power Breakfast sandwich is also being offered to customers as a better-for-you, energizing option. It has 370 calories and 24g of protein, comprised of a veggie egg white omelet with spinach, peppers, onions, turkey sausage and American cheese on a multigrain sandwich bread topped with seeds and rolled oats.
A new handcrafted espresso experience at select Dunkin’ locations rolled out recently, with new espresso equipment for “optimal espresso bean extraction” as well as an updated recipe.
The brand plans to bring back other beverage favorites in 2019 like the Girl Scout Cookie-inspired coffee flavors that were a hit in February 2018. Thin Mints, Coconut Caramel, and Peanut Butter Cookie will be joined by a new flavor, expected to be announced soon.
Also returning in 2019 are indulgent favorites from 2018, the Brown Sugar Chipotle Bacon Breakfast Sandwich and the Caramel Chocoholic Donut.