Premium Indulgence

White Claw Hard Seltzer to launch in the UK

White Claw Hard Seltzer to launch in the UK

By Rachel Arthur

White Claw Hard Seltzer – ‘America’s most successful new alcohol brand in a generation’ – is launching in the UK. And the brand promises more global launches in the coming months.

Pic:getty/vvmich

Status spirits: Well set to weather the storm?

By Rachel Arthur

The ‘status spirits’ market – brands that retail for $100 or more – is growing ahead of the total spirits market: representing more than $8bn in global value. And while the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, status...

Summer Fancy Food Show 2020 canceled due to coronavirus

Summer Fancy Food Show 2020 canceled due to coronavirus

By Elaine Watson

The Specialty Food Association’s (SFA's) Summer Fancy Food Show, scheduled for June 28-30 at the Jacob Javits Center in New York (which has recently been turned into a makeshift hospital), is the latest major food show to be canceled due to the coronavirus...

“Hoping millennials will adopt boomer values as they age just isn’t a sensible business strategy.

Can wineries leverage plant-based messaging to attract young drinkers?

By Beth Newhart

An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...

Pernod Ricard invests in Japanese gin brand

Pernod Ricard invests in Japanese gin brand

By Rachel Arthur

Pernod Ricard has made a ‘significant investment’ in KI NO BI Kyoto Dry Gin: which will be used primarily to build a new, state-of-the-art, distillery to meet the growing demand for ultra-premium gin.

Martini Fiero & Tonic

Bacardi: 'We believe that brands are built in bars, not boardrooms!'

By Ian McLaren, director of advocacy, Europe, Bacardi

Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...

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