Lockdowns prompted consumers to treat themselves to premium drinks at home: and even now people continue to embrace the idea of entertaining loved ones with special drinks in their own house, according to UK supermarket Waitrose.
Despite the growth of the low and no alcohol category, only a third of consumers say they are satisfied with current products on the market, according to a new survey. So what can be done to improve them?
Working in the Canadian craft beer industry, Upstreet Craft Brewing’s founders found there were always plenty of opportunities to have a beer. When this started to take its toll, they used their craft expertise to create a non-alcoholic brew. Now they...
With acquisitions such as Rabbit Hole and TX, Pernod Ricard USA is building a ‘new-fashioned’ whiskey portfolio: with the focus on pushing boundaries rather than adhering strictly to tradition.
The UAE’s largest soda firm International Beverage and Filling Industries (IBFI) has expanded its beverage portfolio with a premium soda range as it strives to compete with global players.
Building on a global coffee alliance formed in 2018, Nestlé and Starbucks have announced a new collaboration to bring Starbucks RTD coffee drinks to select markets in Southeast Asia, Oceania and Latin America from 2022.
Constellation Brands has formed a standalone, vertically integrated fine wine and craft spirits business unit ‘to enable its aspiration to be the #1 leader in the fine wine category and among the top portfolios in cult and luxury wine’.
A keen sense of taste and smell is a fundamental part of being an oenologist - or working just about anywhere in the wine industry. So what happens when a professional - who depends on these senses - loses them from COVID-19?
For those who know Cachaça, it is usually associated with a Caipirinha cocktail. But the drink has far more to offer: and promoting the diversity and versality of the Brazilian spirit to bartenders, distributors and consumers can help it achieve its potential...
The coffee sector can look to ‘forgotten’ wild coffee species to mitigate the global impact of climate change, according to research from CIRAD and the Royal Botanic Gardens in Kew. And coffee giants such as Jacobs Douwe Egberts, Nespresso and Starbucks...
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
Indian tea specialist Teamonk’s unusual decision to pivot completely to e-commerce sales and focus its product strategy on herb-infused green teas has boosted its growth and expansion throughout the COVID-19 pandemic, with no plans to revert to physical...
With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers.
2021 is likely to be a transition year for the US beverage alcohol category, predicts online retailer Drizly. Pandemic trends will persist amidst a slow return to pre-COVID life, while up-and-coming categories such as RTDs and mezcal will continue to...
Entering into 2021 with a spirit - and brand ethos - of optimism, two British entrepreneurs have launched a non-alcoholic botanical spirit which embodies the vibe of their adopted home of Los Angeles.
By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
The non-alcoholic category is exploding because people are demanding choices that are crafted to be just as appealing as their alcoholic counterparts, writes Laura Taylor, founder of US brand Mingle Mocktails, in this guest article.
Singapore-based Melati has created the first non-alcoholic aperitif in Asia made based on a myriad of traditional remedies, aiming to appeal to both alcohol-drinking consumers and teetotalers looking for a sophisticated yet healthier drink option.
What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...
By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
While total beverage alcohol is expected to see an 8% decline in 2020, that’s a lot less than the double-digit losses predicted earlier this year. But the long term recovery is still expected to be slow.
Launched by former SABMiller Global Brewing Innovation Director, Binary's botanical beer offers mindful drinkers a ‘lighter, beer-like alternative to a glass of wine’.
Aged just 26, two childhood friends and beverage entrepreneurs are ready to lead the charge in Canada’s lower alcohol movement with their 3% ABV premium gin soda brand, Good Sunday.
Non-alcoholic spirits: a fledgling category - but one with plenty of potential. Pernod Ricard, which is behind brands such as Ceder’s and Celtic Soul, eyes up four trends it expects to see in non-alcoholic spirits in the future.
Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
Constellation Brands has acquired Kentucky-based Copper & Kings American Brandy Company, a distillery which produces American brandy, absinthe, gin and Destillaré liqueurs.
Alcohol industry organisations are calling on the South African government to provide a clear timeline of its coronavirus alcohol ban: not only because of the effect on the local economy, but also because of the constraints placed on international trade.
The alcohol beverage industry has taken a hit from the coronavirus pandemic. But shifts in consumer behavior are also opening up new opportunities: for example in RTDs, local products, and low/no alcohol drinks.
The Coca-Cola Company will launch a hard seltzer under its Topo Chico brand later this year; while Coca-Cola With Coffee will make its debut in the US in 2021.
Are consumers spending more or less on wine? Will ecommerce increase in popularity - or do wine drinkers still prefer traditional channels? Wine Intelligence looks at eight ways the coronavirus pandemic has changed – or is changing – the habits of regular...
Australia’s wine industry is setting its sights on growing in value, with a strong focus on sustainability. “The Australian grape and wine sector will change substantially in the coming decades and will look markedly different by 2050,” says the Vision...
Cold brew is making its move into the mainstream; hard coffee hopes to have the same success as hard seltzer; and carbonated coffee wants to fizz up the category. We take a look at innovations that are shaking up RTD coffee.
