Sports drinks may be breaking through the niche beverage wall, but their future will lie in meeting a variety of consumer trends across the entire beverage market, says the senior brand manager of Powerade.
Worldwide consumption of sports drink products is expected to grow by a further 33 per cent up to 2012, though further product innovation is required for the industry to meet its potential, says a new report.
Category fatigue that has blighted other segments of the beverage industry such as bottled water and carbonated drinks, is not affecting energy drinks which continue to draw in more and more users.
Meeting the taste challenge for protein-based sports nutrition products, flavour and ingredients firm Synergy has teamed up with protein parent company Carbery to delve deeper into flavour engineering.
Californian drinks firm Sports Pouch Beverage Company has confirmed the purchase of its third filling machine for the packs, which is expected to boost production capacity by an extra 20m products over the next year.
A supplier of sports nutrition ingredients for beverage and food products says it continues to target expanding the applications and availability of products amidst burgeoning interest for active-lifestyle targeted goods.
Pressure is mounting in both Australia and the US to crack down on the sale and availability of caffeinated energy drinks to young people, according to news reports in both countries.
Surging global demand for high-caffeine energy drinks has led to increased reports of negative health impacts linked to the stimulant’s use in beverages, according to a new review.
Adopting integrated full-line bottling systems that can provide blow moulding, filling and capping functions can help manufacturers to better meet their efficiency goals, according to a leading beverage pack supplier.
Central and Eastern Europe’s biggest food supplements manufacturer, Walmark, has taken 100 per cent control of fellow Czech sports nutrition specialist, Aminostar, in an undisclosed deal.
Red Bull says it is not concerned over an upcoming European Food Safety Authority (EFSA) review the use of ingredients like taurine and glucuronolactone in energy drinks and remains committed to EU expansion.
Foods that claim to deliver energy are carving out a distinct place in the marketplace, as consumers start to look beyond energy drinks for an added boost, according to Mintel.
One in seven beers sold by Anheuser-Busch in the US will have been made with renewable energy come the end of 2009, as part of a environmental shake up of its operations in the country, the brewer says.
This week, InBev confirms its interest in Budweiser brewer Anheuser
Busch, Foster's plans to shake up its flagging wine division and
the Dr Pepper Snapple Group targets the US energy drink market.
Energy drinks have the potential to cause liver damage, heart
failure and even death and should carry warnings for certain
population groups, according to a German body.
Foster's today announced that it will immediately remove added
energy and higher alcohol ready to drink (RTD) brands from its
portfolio of goods sold in Australia due to concerns about
irresponsible drinking.
This week, Heineken goes shopping in Belarus; Coca-Cola remains
tip-lipped on Honest Beverages deal; and a US energy drink brand
steps up its distribution in the country.
US consumers drank 990m litres of energy drinks during 2006, a 47
per cent increase over the previous year, making the
country the largest global market for the product.
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
West Europe's energy drink sales accelerated by 15 per cent to a
volume of 383 million litres and a value of over €3 billion in
2005, according to drinks consultancy Zenith International.
Move over caffeine. A new breed of energy drinks are referencing
illegal drugs in their marketing - but without actually containing
them - in a bid to capture the lucrative, party-going youth market.
Danisco flavourists have created a range of sports drink concepts
using their water-soluble citrus flavours and fortified with
healthy ingredients to appeal to the growing number of sports
beverage makers in Asia.
The makers of the Red Bull energy drink will continue lobbying the
Turkish government, after being forced to reformulate to meet the
country's ban on high caffeine energy drinks.
Combining alcohol and Red Bull reduces the 'perception' of
impairment, though alcohol's harmful effects on motor coordination
remain intact, according to a new study.
The addition of protein to a carbohydrate-containing beverage
provides benefits superior to traditional carbohydrate based
beverages, claims the Scientific Advisory Board (SAB) on sports
nutrition and performance.
Scottish soft drinks maker AG Barr is rumoured to be preparing a
new Irn-Bru energy drink aimed at women as part of a series of new
product developments.
Sports drinks, juice and bottled water spearheaded a set of
encouraging third quarter results from Coca-Cola as
health-conscious consumers force a realignment at the major soft
drinks players.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Energising ingredients and more spending on research and
development has turned around the fortunes of flavoured alcoholic
beverages in Russia, bringing better opportunities and growth
forecasts, writes Chris Mercer.
Coffeehouse icon Starbucks will buy five per cent of its energy for
US stores from renewable sources as the firm takes a lead on
climate change and lays down the gauntlet for other big players to
follow suit, reports Chris Mercer.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
Coca-Cola, which until now has struggled to make its mark in the
profitable energy-drink market, hopes to rectify the situation with
the launch of Full Throttle early next year in the US.
Aluminium and packaging giant Alcoa has reported flat third-quarter
earnings, with a 20 per cent jump in primary metal prices offset by
higher energy and raw material costs, and various production
disruptions.
Young people who consume energy drinks with alcohol to improve
their stamina on a night out are likely to see no such effect,
suggests new research on the market leader Red Bull.
As the 2004 Olympic Games get under way, Philippa Nuttall
speaks to Frost & Sullivan's Savithri Ramalinga, about the
challenges facing the sports beverage industry in North America.
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
An energy drink developed by chemicals firm DSM is set to gain
further exposure prior to a commercial launch with use by the Dutch
national football team during Euro 2004.
The promotion of renewable energy is adding significantly to
processing costs, according to an industry body that represents
major energy consumers such as food packagers and chemical
processors.
Coca producers in Peru are creating a new application for the plant
in energy drinks and health foods, steering their industry away
from the drugs trade, according to a report.
PacificHealth Laboratories (PHLI), a nutrition technology company,
has announced a 64 per cent increase in net sales for its 2004
first quarter. The success has been attributed to the company's
Accelerade and Endurox R4 sports...
An energy drink marketed to boost mental performance has been
allowed to continue with its claims, after investigation of the
scientific evidence to back up the advertising statements,
writes Dominique Patton.
