Volac rebrands whey protein for sports drinks
Volac is rebranding its heat stable whey protein as ‘Volactive Hydrapro’, aimed at sports nutrition, to emphasise the benefits of hydration combined with protein.
The company has been continuously refining its whey processing technologies, and the ingredient is said to be completely soluble, transparent, and with a high nutritional value. It is suitable for near-water and light fruit protein beverages for muscle recovery – a sector of the sports drink market with good growth potential.
Whey protein helps the post-sports recovery process by enabling muscle protein synthesis. Volac’s offering has high heat stability, which means it can withstand pasturisation without denaturing and the formation of sediment.
