After years as an ecommerce brand associated with tech workers, Soylent is appealing to mass audiences and retail. New flavors Strawberry and Mint Chocolate indicate more diverse innovations to come.
The Australian non-alcoholic beverage industry has been urged to ‘shift gears’ and up the ante in order to hit its 2025 sugar reduction pledge targets after its latest progress report revealed a ‘significant’ 7% reduction overall.
Endo Sport launches the UK’s first CBD-infused sports drink that harnesses the active ingredient’s anti-inflammatory properties to help reduce post-exercise muscle soreness and aid recovery.
Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
The three beverage companies have partnered with World Wildlife Fund, The Recycling Partnership and Closed Loop Partners on the Every Bottle Back initiative, announced this week in Washington DC.
Trademark Coca-Cola has grown 3% in volume and 6% in retail value so far this year: thanks to the success of Zero Sugar, mini-cans, and new innovations such as Coca-Cola Energy, according to the company.
Singapore will become the first country in the world to ban adverts for high sugar drinks, as part of measures to reduce sugar intake from sugar-sweetened beverages.
Proving its power as a total beverage company, Coca-Cola North America showcased 28 new SKUs at the National Association of Convenience Stores (NACS) show this month in Atlanta. Energy, coffee, tea, juice, water and more hit the expo floor.
After years of success with Outshine frozen fruit bars, Nestlé USA is crossing categories with its new coconut water beverages. It rounds out its c-store portfolio, all on display at the National Association of Convenience Stores (NACS) show in Atlanta...
The National Association of Convenience Stores has been meeting since 1961, and today the expo covers more than 400,000 square feet. The 2019 show was held in Atlanta October 2-4, bringing together retailers, wholesalers, suppliers and exhibitors from...
From SodaStream to Starbucks: PepsiCo on building a power portfolio
It’s the key question for any company: What do consumers want? While health and wellness is an obvious trend, consumer demands are broader and more complex than that, according to PepsiCo’s CEO.
Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.
Beverage and snack giant PepsiCo says it can avoid the use of 67 billion plastic bottles through 2025, thanks to the expansion of its SodaStream business. Meanwhile, its wider ‘Beyond the Bottle’ strategy is looking at other ways it can move away from...
