Retail & Shopper Insights

New product launches: May 2020

What's hitting the shelves? New beverages: May

By Rachel Arthur

Hard seltzers are out in force as the US and UK look forward to summer: while functional coffee and boxed cold brew tea are among the other innovations hitting shelves around the globe.

Pic:getty/banjongseal324

Coca-Cola volumes decline 25% globally during coronavirus lockdowns

By Rachel Arthur

The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...

From social media to ecommerce: how to refocus your brand. Pic:getty/etiammos

How to refocus your beverage marketing plans: 8 top tips

By Tom Harvey, co-founder, YesMore Beverage Marketing Agency

How do you keep people interested in your beverage brand during the coronavirus crisis - and how can you ensure you're ready to hit the ground running when restrictions are lifted? Tom Harvey, co-founder of YesMore Beverage Marketing Agency, shares...

Pic:getty/vvmich

Status spirits: Well set to weather the storm?

By Rachel Arthur

The ‘status spirits’ market – brands that retail for $100 or more – is growing ahead of the total spirits market: representing more than $8bn in global value. And while the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, status...

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