Retail & Shopper Insights

Essentia CMO: ‘Quite frankly, this brand is on fire’

Essentia CMO: ‘Quite frankly, this brand is on fire’

By Elaine Watson

Essentia positions itself as a “supercharged ionized alkaline water that’s better at rehydrating,” but its recent meteoric growth 20 years after launch (sales surged 84% to $136m in measured channels in the year to March 25, 2018*) reflects a shift in...

“The supermarket is quickly becoming the place to buy wine,” Private Label Manufacturers Association's president said. ©GettyImages/nd3000

Consumers turning to private label wine more often, thanks to supermarkets

By Mary Ellen Shoup

Private label wine is building momentum in the US, thanks to national supermarket chains such as Aldi, Trader Joe’s, Costco, and Whole Foods taking on the identity as trusted wine vendors, says Brian Sharoff, president of Private Label Manufacturers Association...

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