To appeal to a more engaged and educated craft beer audience, the Brewers Association has launched its #beeritforward social initiative and a partnership with pub trivia organization Geeks Who Drink for American Craft Beer Week.
Keurig’s dominance of the North American coffee pod market will likely persist even as annual pod sales slow, according to a recent report by Euromonitor.
Coca-Cola is evolving its 'Share a Coke' campaign this summer: in the UK and Europe bottles will feature the names of some of the world’s top holiday destinations, while in the US, packs will feature last names as well as first names and will...
‘The thirst for craft beer shows no sign of slowing down’
UK supermarket giant Tesco has announced its largest ever craft beer range, with products coming from the UK, US, Japan, Sweden and elsewhere around the world.
Whether you work in the food and beverage industry or not, by now you must’ve heard the uproar caused by Pepsi’s now taken-down ad featuring teen model (and ‘Kardashian’) Kendall Jenner.
Products that claim to be low-fat, reduced sodium or cholesterol-free do not accurately represent the food’s nutritional quality, giving consumers a false sense about its health benefits, according to a US study.
Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far this year, in both the loose leaf and RTD sectors.
PepsiCo says it is eyeing up the ‘next generation’ of soda – which it describes as ‘modernized soft drinks with bubbles, unique flavors and lower calorie counts’ – as it rolls out IZZE Fusions and Lemon Lemon in the US.
Coca-Cola has replaced Coca-Cola Life with 'Coca-Cola with Stevia' in Australia; while Nestea has launched a new real-brewed line as part of its brand revamp in the US. From soft drinks to cider, we take a look at some of the new products hitting...
Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking out more premium products and aspirational brands in the bottled...
UK supermarket ASDA has launched ‘Progrigio’ – a mix of Prosecco and Pinot Grigio – offering a Prosecco alternative after predictions that prices for the Italian white wine could rise by 9%.
Beer has edged out wine as US adults’ (21 years and older) drink of choice, according to a survey by The Harris Poll that included responses from 2,148 people in late January 2017.
