Retail & Shopper Insights

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Pic:getty/elcabron

Direct to consumer wine sales up 7% in Australia

By Rachel Arthur

Direct to consumer wine sales grew by 7% in value in 2019-2020, outperforming other channels in Australia. And DTC sales are now particularly important for smaller businesses, accounting for more than 50% of their sales.

Bars are reopening across Europe after coronavirus shutdowns. Pic:getty/dziggyfoto

Time to #reconnect: European brewers show support for hospitality sector

By Rachel Arthur

Bars and restaurants – and particularly those that are smaller businesses – will need ‘targeted, ongoing and continued support’ as they reopen, says the Brewers of Europe. With one in three beers in Europe sold in hospitality, its success is closely linked...

New product launches: May 2020

What's hitting the shelves? New beverages: May

By Rachel Arthur

Hard seltzers are out in force as the US and UK look forward to summer: while functional coffee and boxed cold brew tea are among the other innovations hitting shelves around the globe.

Pic:getty/banjongseal324

Coca-Cola volumes decline 25% globally during coronavirus lockdowns

By Rachel Arthur

The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...

From social media to ecommerce: how to refocus your brand. Pic:getty/etiammos

How to refocus your beverage marketing plans: 8 top tips

By Tom Harvey, co-founder, YesMore Beverage Marketing Agency

How do you keep people interested in your beverage brand during the coronavirus crisis - and how can you ensure you're ready to hit the ground running when restrictions are lifted? Tom Harvey, co-founder of YesMore Beverage Marketing Agency, shares...

Pic:getty/vvmich

Status spirits: Well set to weather the storm?

By Rachel Arthur

The ‘status spirits’ market – brands that retail for $100 or more – is growing ahead of the total spirits market: representing more than $8bn in global value. And while the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, status...