With 95% market share in kefir, Lifeway Foods continues to explore opportunities in the probiotics space, and its new Elixir sparkling probiotic beverages will soon be joined by Icelandic skyr and plant-based protein drinks.
The majority of millennials (72%) seek experiences over material objects: motivating beverage brands like Perrier to test out-of-home, multi-sensory marketing to effectively target a mobile generation of consumers, says CEO of Kinetic Worldwide North...
As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.
The biggest opportunities for the alcohol industry lie in successfully targeting the consumer journey and purchase occasions through data, according to Pernod Ricard VP of consumer insights & planning.
Bottled water brand VOSS Water was launched 16 years ago with a clear premium strategy: one it has maintained while developing its positioning as a lifestyle brand for both affluent and aspirational consumers.
Innovation in the RTD (ready-to-drink) coffee category is accelerating, with Coca-Cola predicted to be the big winner with its partnerships with Dunkin Donuts and McDonald’s. PepsiCo’s Starbucks line is expected to lose market share.