New Hope’s Natural Products Expo West tradeshow was postponed due to coronavirus fears on Monday night, just hours before the first events were set to kick off on Tuesday. More than 80,000 people were initially expected to attend.
By Ian McLaren, director of advocacy, Europe, Bacardi
Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...
In a sea of US craft distilleries perfecting bourbon, scotch and tequila, Holla Spirits is turning its attention to vodka. Rare savory ingredients like jalapenos and pickle brine are taking a stab at reinventing the category.
The sale of alcohol in the US passes through a three-tiered system: producers, distributors and retailers. For years this has impacted alcohol’s digital presence, forcing consumers to shop brick-and-mortar or turn to third parties.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
By Dan Hooper, co-founder and director of client services, YesMore
'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
![“Today, it is clear the majority of [the community's] voices are saying they want Expo West but not this week.](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/beveragedaily.com/article/2020/03/03/expo-west-postponed-over-coronavirus-fears-new-date-to-be-announced-by-mid-april/10767163-2-eng-GB/Expo-West-postponed-over-coronavirus-fears-new-date-to-be-announced-by-mid-April_news_teaser_medium.jpg)
