Asahi sells BoozeBud back to founders after CUB takeover

By Rachel Arthur

- Last updated on GMT


Related tags Asahi Australia

Asahi Beverages, which now owns Australia's Carlton & United Breweries (CUB), has sold online alcohol retailer BoozeBud back to the business’ founders.

In 2018, AB InBev – then owner of beer business CUB - acquired BoozeBud through ZX Ventures. Asahi’s acquisition of Carlton & United Breweries was completed in June this year.

Asahi Beverages says it is selling BoozeBud as part of a review of CUB’s eCommerce participation strategy, which was developed before Asahi Beverages purchased CUB. Its new strategy will see CUB 'win together' with its customers: CUB will focus on selling its products through its retail customers, including through their digital channels and working with other customers, including on-premise, to develop their online presence.

BoozeBud was founded in 2014 by Alex Gale, Andy Williamson and Mark Woollcott, who stayed on with the business in 2018 and took back ownership over the weekend.  

BoozeBud now has more than 250,000 customers and revenue has grown more than 500% since 2018.

BoozeBud Founder Andy Williamson said: “We’re delighted to own BoozeBud once again. Over the last two and a half years the business has grown more than six times and is now the leading pureplay online alcohol retailer in the country.”

“We always ran the business under CUB ownership so nothing will change for our suppliers and customers who are now preferring to shop online more than ever before.”

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