The sale of alcohol in the US passes through a three-tiered system: producers, distributors and retailers. For years this has impacted alcohol’s digital presence, forcing consumers to shop brick-and-mortar or turn to third parties.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
By Dan Hooper, co-founder and director of client services, YesMore
'Dry January' creates a opportunity for low and no alcohol brands to jump-start momentum for the year ahead. Dan Hooper, co-founder and director of client services at alcohol marketing agency YesMore, picks out four campaigns that rose above...
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
People are more likely to purchase a product or service after they come across it in an exciting, engaging setting, writes Liz Richardson, managing partner at behavioural communications agency HeyHuman, in this guest article.
A new 3% ABV craft IPA from Goose Island Beer Company will be the brewery’s first low-calorie and low-alcohol option. It’s going nationwide across the US and into Canada this year.
Dry January has provided the perfect launchpad for new products in the no and low alcohol sector. We take a look at some of the new beverages hoping to win over consumers around the globe.
Hoplark’s HopTea brand replaces malt in its beverage brewing process with a tea base for a line of non-alcoholic beer alternatives. Its latest grapefruit variety mimics the radler style.
