An estimated 10 million people visit craft breweries every year, signalling that beer tourism is no longer just a trendy hobby but a lifestyle choice more on par with the long-standing popularity of wine tourism.
Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.
Research by the University of Aberdeen in Scotland suggests that while food price hikes have reduced the amount bought by the public, an equal reduction in food waste has kept overall food intake constant.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories, according to IRI.