Retail & Shopper Insights

'Making the world a better place, one beer and one bar at a time’. The new collab between Tony's Chocolonely and Brewdog. Pic: Tony's Chocolonely

Innovation

Tony’s Chocolonely launches collaboration beer with BrewDog

By Anthony Myers

Tony’s Chocolonely has announced a new collaboration beer with BrewDog, the world’s first carbon negative brewer, as it continues to disrupt the chocolate industry and ‘make the world a better place, one beer and one bar at a time’.

Pic: Truly

What's hitting the shelves? New product launches: May

By Rachel Arthur

In coffee this month, Nestlé has launched a new 'barista-style' soluble range while iced-tea maker AriZona has also entered the coffee category. Elsewhere, there's new launches in gin, RTDs and energy... we take a look at some of the new...

LIFEWTR Immune support (right) joins LIFEWTR.

What's hitting the shelves? New product launches

By Rachel Arthur

Hard seltzers continue to spring onto shelves; but there's also innovation with 'mind-cooling drinks' and plant-powered energy drinks. We take a look at some of the new products hitting the shelves around the globe.

Coca-Cola with Coffee launches in the US

Coca-Cola with Coffee launches in the US

By Rachel Arthur

Coca-Cola with Coffee launches in the US today: championed by the brand as a 'true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up, especially in today's work-from-home environment'.

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

Pic:getty/fortyforks

Limited editions: What do they deliver for beverage brands?

By Danielle Jackson, strategic planner, Zeal Creative

The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...

Create, not copy: Five tips for good alcohol innovation. Pic:getty/ivan101

Embracing disruption: Five strategies alcohol brands are using to stay ahead

By Stephen Firth, Senior Partner, Vivaldi London

Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...

Vodka will serve as a base for many Christmas cocktails, predicts Bacardi. Pic:getty/wmaster890

Vodka and gin cocktails can conquer Christmas, says Bacardi

By Rachel Arthur

Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.

Pic:getty/bymandesigns

A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.

Five beverage trends for 2021: Imbibe’s predictions

Five beverage trends we’ll see in 2021: Imbibe’s predictions

By Rachel Arthur

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according to US beverage development company Imbibe.

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Pic:getty/elcabron

Direct to consumer wine sales up 7% in Australia

By Rachel Arthur

Direct to consumer wine sales grew by 7% in value in 2019-2020, outperforming other channels in Australia. And DTC sales are now particularly important for smaller businesses, accounting for more than 50% of their sales.