Research from drinks marketing agency YesMore suggests that a number of spirits and liqueur brands are ‘abandoning’ Twitter as the proliferation of social media channels and accounts becomes too much to manage effectively. Instead of trying to manage...
Consumers are increasingly turning to the functional beverage category as a way to fulfill key aspects of their personal nutrition routine, according to Imbibe.
A new report shows that mainstream media coverage of health concerns regarding soft drinks is increasing, but this has not filtered down to social media where users are more likely to be concerned about packaging and celebrity marketing.
Vinfolio, a direct-to-consumer fine wine online retailer and collector services company, has secured a $5m investment to help support its shift in business model, a new leadership team, and the release of an iOS mobile app.
Online grocery offers huge potential for the alcohol category as the virtual channel accounts for just 5% of all online alcohol sales (US$1.7bn) currently but will soon explode, according to Rabobank.
One of the most exciting players in the fast-growing meal replacement space, Soylent built its business – and a highly engaged community – online, first on its own website, and later on Amazon, but has recently ventured into the bricks and mortar space...
Private label wine is building momentum in the US, thanks to national supermarket chains such as Aldi, Trader Joe’s, Costco, and Whole Foods taking on the identity as trusted wine vendors, says Brian Sharoff, president of Private Label Manufacturers Association...
The Netherlands’ government-backed Nutrition Centre has launched an app that consumers can use to compare brands in store and find the healthiest one. "We hope to unleash a revolution in the supermarket," it says.
Despite industry efforts to reformulate energy drinks, the levels of sugar and caffeine per serving exceed a child’s maximum daily recommendation for sugar intake, according to findings by Action on Sugar.
Alcohol sales grew by nearly £172m ($230m) in the UK over the past 12 weeks compared to the same period last year: but Kantar Worldpanel highlights non-alcoholic beer as the ‘new kid on the block’ to watch.
