As at-home food consumption remains at elevated levels, PepsiCo has launched two direct-to-consumer websites – PantryShop.com and Snacks.com – to meet the shift in demand where shoppers can order PepsiCo and Frito Lay products directly from the company.
The Coca-Cola Company’s worldwide volumes have declined around 25% since the beginning of April, with almost all that decline coming from away-from-home channels. “The ultimate impact of coronavirus on 2020 is unknown at this time,” says the beverage...
By Tom Harvey, co-founder, YesMore Beverage Marketing Agency
How do you keep people interested in your beverage brand during the coronavirus crisis - and how can you ensure you're ready to hit the ground running when restrictions are lifted? Tom Harvey, co-founder of YesMore Beverage Marketing Agency, shares...
The ‘status spirits’ market – brands that retail for $100 or more – is growing ahead of the total spirits market: representing more than $8bn in global value. And while the long-term impact of COVID-19 on beverage alcohol is yet to be fully known, status...
Sales of alcohol and fresh foods on e-commerce in China have surged during the COVID-19 epidemic, with market analysts predicting that the changes in consumer buying habits are here to stay.
Last week the US passed a $2.2 trillion stimulus package for economic relief from the coronavirus pandemic. Assistance to small businesses will help craft alcohol producers keep going.
Craft brewer BrewDog will open 102 bars online this Friday, with the new virtual bars offering beer tastings, homebrewing masterclasses, pub quizzes, live music and comedy.
Staying true to its mission to “find people where they are in the daytime,” RISE Brewing Co. is pivoting from distributing its nitro infused cold brew coffee in offices and at events to reach people instead in their homes as more Americans practice social...
Cut earnings, threats to supplies and helplines for manufacturers’ customers are just some of the latest developments in the drinks industry as a result of the ongoing coronavirus pandemic.
New ready-to-drink cold brew from Italian coffee company illy was set to debut at Expo West this month. But despite the cancellation, plans are moving forward with the hopes of attracting younger customers to the upscale brand.
A new sparkling water startup has hit the market in southern California. Gojai promises ‘clean, green, organic caffeine’ in every can, made with advanced reverse osmosis triple filtration.
Amid quarantines, lockdowns and cancellations, beverage companies are doing what they can to stay afloat as well as help out in the community. We round-up the latest news from brands dealing with the crisis.
