Retail & Shopper Insights

Volvic's 'find your volcano' campaign includes on-pack labels such as 'fearless' and 'brave'

News in brief

‘Find your volcano’: Volvic launches £2.2m new year campaign

By Rachel ARTHUR

Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.

©iStock

Pay more, waste less: Scottish food study

By Louis Gore-Langton

Research by the University of Aberdeen in Scotland suggests that while food price hikes have reduced the amount bought by the public, an equal reduction in food waste has kept overall food intake constant.

©iStock

Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

Follow us

Featured Events

View more

Products

View more

Webinars