By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...
Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.
By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
Where are the opportunities for new suppliers in retail? Category buyers at three of the UK’s biggest supermarkets talk ‘eye-catching’ innovation, burgeoning trends, and whether having an already established following matters.
2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver of food and beverage trends next year, according to US beverage development company Imbibe.
Given that a ‘three-tier’ restriction system has recently been implemented across England, the likelihood of staple December activities seems rather slim. Everything from the crib service, Santa’s grotto, cracker-pulling wars - it’s all up in the air,...
Direct to consumer wine sales grew by 7% in value in 2019-2020, outperforming other channels in Australia. And DTC sales are now particularly important for smaller businesses, accounting for more than 50% of their sales.
E-commerce for beverage alcohol has exploded due to the pandemic – increasing around four times in volume, according to Constellation Brands. But that’s only one change it sees in the way consumers shop.
Sustainability had moved to the forefront of consumers’ minds in recent years – but has the coronavirus pandemic changed all that? Beverage brands innocent and SodaStream have faith that the progress of previous years has not been in vain.
Better Booch has grown from a Southern California kombucha brand with a cult following to distribution at over 2,000 retail locations including new partnerships with Whole Foods Southern Pacific, Southwest and Northern California regions.
Alcohol industry organisations are calling on the South African government to provide a clear timeline of its coronavirus alcohol ban: not only because of the effect on the local economy, but also because of the constraints placed on international trade.
Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.
Global beer giant AB InBev is rebranding flagship pink beer Hoegaarden rosée in Thailand for the first time on August 1, with the aim of accentuating its key ingredient, raspberry, and enhancing appeal with its main target female demographic.
Bars and restaurants – and particularly those that are smaller businesses – will need ‘targeted, ongoing and continued support’ as they reopen, says the Brewers of Europe. With one in three beers in Europe sold in hospitality, its success is closely linked...
The specialty food and beverage market has consistently outpaced the growth rate of conventional grocery for the past decade, says the Specialty Foods Association (SFA), but the COVID-19 pandemic has profoundly altered this growth trend, reports SFA in...
Beverage companies spent $1.04bn to advertise sugary drinks and energy drinks in 2018 in the US, a 26% increase compared to 2013, according to Sugary Drinks FACTS 2020, a new report from the Rudd Center for Food Policy & Obesity at the University...