From energy drinks sweetened with monk fruit to functional bottled waters, we take a look at some of the new products launching in the beverage category around the globe.
Starbucks’ decision to shut down Teavana stores does not come as a surprise nor is it a bad sign for the specialty tea market, according to Charlie Cain who served as Teavana’s VP of concept development and franchising until January 2015.
An Australian wine retailer has set out to raise A$5m (US$3.8m) by crowd-sourcing equity funding from its customers as it embarks on expansion into sales in Asia.
After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation....
By Edd Brunner, Head of Food & Beverage Systems, Cambridge Consultants
There have been countless articles, discussions, exhibitions and presentations about the Internet of Things, and yet I think it is fair to say that it really hasn’t had any significant impact on the beverage or wider consumer goods sectors.
Amazon’s purchase of Whole Foods Market for $13.7bn will enhance the beverage shopping experience, which depends on a multichannel approach to succeed, according to Charlie Cain executive partner of Building Oz in Seattle.
Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective.
Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the fastest growing sectors of the beverage market.”
Independent sparkling water brand LaCroix has teamed up with Hudson News Distributors’ direct store delivery footprint which covers 2,400 independent stores in the Northeast portion of the US.
