What's hitting the shelves? New product launches

By Rachel Arthur

- Last updated on GMT

Lone Star Agave Hard Seltzer. Pic: Pabst Brewing Company
Lone Star Agave Hard Seltzer. Pic: Pabst Brewing Company

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From agave hard seltzers to hemp beverages, we take a look at some of the new products hitting the shelves around the globe.

RTD Bombay Sapphire


Bacardi’s Bombay Sapphire has launched its canned RTD gin & tonic nationwide in the US, following the launch in Europe earlier this year.

With an ABV of 5.9%, Bombay Sapphire & Tonic combines the brand's heralded, vapour-infused London Dry Gin with the perfect balance of tonic water, for a superior taste experience.” 

Bombay Sapphire & Tonic also comes in a light tonic variety, with 90 calories and 0 sugar.

Baileys Colada

Diageo North America has launched limited edition Baileys Colada in the US.

The drink is ‘made with Irish Cream and blended with the rich flavors or creamy coconut and sweet pineapple’.

Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America said: "We're so excited to introduce Baileys Colada to welcome in the warmer weather months and give people yet another reason to treat themselves.

baileys colada

"Whether you want to enjoy it blended with ice, poured over ice, or on top of ice cream, your vacation starts the second you take that first sip!"

Baileys Colada is available nationwide for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle.

Chamoy Michelada

Mexican beer brand Estrella Jalisco is launching a new Tropical Chamoy Michelada lager this month: a ‘fruity spin on the Mexican brunch staple’.

The 3.5% ABV drink combines the ‘sweet and tart taste of pineapple with the kick of heat from clamato and chamoy’.


Chamoy savory sauces and condiments are used in Mexican cuisine, while clamato is based on tomato juice and spices.

"Our Tropical Chamoy Michelada is a completely new flavor for American consumers in a ready-to-drink product, designed to evoke a modern connection to a Mexican tradition,"​ says Jayden Kahl, Senior Director, Estrella Jalisco, Anheuser Busch.

"But while people absolutely love chamoy, most don't know how to define it. As we introduce chamoy's unique, delicious taste to a wider audience, we're hoping to open more palates to a Mexican staple, and give it the recognition it deserves."

The Benefit Brand

The Benefit Brand has relaunched its range of juices in the UK: with updated flavors, branding and extra multivitamin enrichment.

benefit juice

The three products in the range are Cleanse Prune Juice, Vitality Beetroot & Apple Juice; and Enrich Carrot, Orange & Turmeric Juice. The drinks provide 50% of the daily intake of 12 key vitamins.

“A lot has changed since we launched The Benefit Brand four years ago,”​ says Gavin Cox, founder. “People are now looking for products that are more functional, or do more than just quench the thirst.

“Alongside vitamin enrichment, the juices also provide other intrinsic benefits. Prune juice is excellent for digestive transit, beetroot juice is good for blood pressure, whilst our carrot juice takes traditional orange juice to a whole new level.”

The ambient fruit juice brand says sales in the category have surged as the pandemic drives people to longer-life products.

“Ambient juice is currently outgrowing fresh, fuelled by bulk buying. We've made ours a bit more interesting and a lot more functional and hope to drive even more sales to our products through our brand refresh,”​ said Cox.

The drinks are available across supermarkets Waitrose, Sainsbury’s and Tesco, with a RRP of £2.80 per liter.

Agave hard seltzers

lone star seltzer inste

Pabst Brewing Company’s Lone Star Brewing has debuted its first ever agave hard seltzers: Agave Lime and Agave Watermelon.

Brewed in Austin, TX with a sucrose base, the 5% ABV seltzer is enhanced with blue agave nectar to provides a ‘crisp, balanced and distinct drinking experience’. A 12oz can contains 100 calories with 2g carbs and 1g sugar.  

“There’s a clear demand for quality hard seltzers, so we’re excited to break into the market with flavor profiles that are both refreshing and have an essential Texas quality to them,” ​said Lone Star Brand Manager Daniel Crawford.

“This is a proudly Texas product, with locally minded ingredients for modern taste palates, perfect for all Texans who enjoy easy drinking beverages and socializing outdoors in our beautiful state. This is just the beginning of our Texas Seltzer exploration. We have some really fun flavors & concepts in the works.”

Lone Star Agave Seltzers will be available across Texas in six-packs of 12 oz. sleek cans. The Agave Lime flavor is also available in a 19.2 oz. single-serve can. The six-packs will retail for the suggested price of $8.99, while the Agave Lime single serve will retail for $2.79.

Fishers Island Lemonade

fishers island

Fishers Island Lemonade has launched four new flavors: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops.

The new flavors mark the first-ever line extension for company since the original craft cocktail spiked lemonade brand was launched by Bronya Shillo in 2014. 

The drinks combine premium vodka, barrel-aged whiskey, lemon and honey. Each of the new products uses the original Fishers Island recipe as its base.

The full Fishers Island Lemonade family portfolio (ranging from 5% ABV to 9% ABV) is gluten-removed and available in Colorado, Connecticut, Georgia, Maine, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island. It is also available on Drizly.

PepsiCo's hemp beverage 


PepsiCo has launched Rockstar Energy + Hemp in Germany this month.

The launch in Germany marks PepsiCo’s first foray in the hemp category (hemp comes from the cannabis family but does not contain psychoactive compounds), with its drinks using hemp seed extract alongside ginseng, guarana, B vitamins, caffeine, sugar and taurine.

Rockstar Energy + Hemp come in three varieties: original, tropical burst and prickly cactus.

The drink is sold in food retailers, discounters, petrol stations and the convenience and gas segment in 500ml cans for €1.69.

Coors Pure

Molson Coors has launched its first USDA-certified organic beer, Coors Pure, in the US.

Coors Pure is a USDA-certified organic light beer ‘made with simple, quality ingredients for the pure Rocky Mountain refreshment and exceptionally crisp taste you’d expect from Coors. The beer is refreshingly simple: a light lager with a subtle malt sweetness along with low bitterness and a slight citrus hop notes. With only 92 calories and zero sugar, Coors Pure tastes light and effervescent, and ends with a clean feel and minimal aftertaste.’

Coors Pure is available across the US in 12- and 24-packs of slim cans, as well as single 16 and 24-ounce cans.


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