Innovation

Tony’s Chocolonely launches collaboration beer with BrewDog

By Anthony Myers contact

- Last updated on GMT

'Making the world a better place, one beer and one bar at a time’. The new collab between Tony's Chocolonely and Brewdog. Pic: Tony's Chocolonely
'Making the world a better place, one beer and one bar at a time’. The new collab between Tony's Chocolonely and Brewdog. Pic: Tony's Chocolonely

Related tags: Tony's Chocolonely, BrewDog

Tony’s Chocolonely has announced a new collaboration beer with BrewDog, the world’s first carbon negative brewer, as it continues to disrupt the chocolate industry and ‘make the world a better place, one beer and one bar at a time’.

‘Tony’s Hopolonely’ is a partnership not just about the beer, but the synergy of two outspoken, B-Corp brands with an aligned vision to make the world a better place through better business, beer and chocolate.

For every can sold, BrewDog will make a donation to The Chocolonely Foundation, which supports projects to improve the lives of cocoa communities in West Africa.

The limited edition brew is inspired by Tony’s white chocolate raspberry and popping candy bar that comes in a bright pink wrapper. The result is a white chocolate and raspberry milkshake IPA (5.7%) that combines sweetness and sharp fruit with a bold mouthfeel that gives this beer style its name – milkshake.

Sweet and sharp

The nose is all sweet and sharp raspberries with hints of milky chocolate; on the pallet, it’s a decadent and dessert-like experience that marries what BrewDog and Tony’s do best, the two companies said in a statement.

Henk Jan Beltman, Chief Chocolate Officer at Tony’s Chocolonely, said: “We are proud to partner with BrewDog on this exciting collaboration that not only combines our products, but most importantly unites our ambitions to leave our world more beautiful than we found her. Cheers to making the world a better place!”

James Watt, co-founder of BrewDog said: “At BrewDog, we have huge respect for Tony’s Chocolonely, their amazing brand mission and commitment to quality. We felt an affinity with them as they are purpose-led with a clear goal to make the world a better place. We share that vision. It was a no-brainer that we’d turn one of their chocolate bars into a beer, so after multiple tastings (someone’s got to do it) we thought it would be original to pass on doing a dark beer and develop a recipe that pushes the boundaries, which is why we landed on the white chocolate and raspberry milkshake IPA.

“This feels like the start of something that will continue, too, and we’re keen to collaborate with Tony’s more in the future."

The limited edition 4-packs of 330ml cans are available Europe-wide and can be purchased online from the BrewDog online shop.

Related topics: Retail & Shopper Insights

Follow us

Products

View more

Webinars