The parent company of Vita Coco has launched a new canned water line, Ever & Ever. Packaged in ‘infinitely recyclable’ aluminum bottles, the sustainably-focused brand hopes to mitigate the environmental impact of single-use plastic bottles.
A concern in the RTD beverage industry is maintaining freshness and quality with a long shelf life. Special, crafted drinks like cold brew coffee struggle with this the most, but brewing technology from BKON is now extending product drinkability.
Carlsberg CEO Cees ‘t Hart says the most pressing issue for the beer industry today is to carve out a sustainable future – warning that millennials will walk away from the category if they don’t see environmental considerations taking a central role.
Cargill thinks the future ‘looks bright’ for stevia in beverages thanks to fermentation that extracts the smaller, sweeter compounds in the leaf. It’s been one year since Cargill launched its zero-calorie EverSweet ingredient with the technology.
Just as a temple or village hall in southern China will always greet you with a door guardian, so does the entrance to Moonzen brewery in Hong Kong. Indeed, the carvings inspired the craft beer brand’s name and its appearance.
Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.