Manufacturers

Bottled water is the most recycled product in curbside recycling systems, topping soda bottles. Pic: Getty/SergeyKlopotov

Bottled water sales continue to rise in the US

By Beth Newhart

The International Bottled Water Association (IBWA) has revealed that Americans still favor bottled water over all other packaged drinks, after consuming 13.8 billion gallons of it in 2018.

“People want to avoid calories and sugar, but they also don’t necessarily want the current options that are out there in artificial.” Pic: Cargill

EverSweet fights stevia aftertaste with fermentation

By Beth Newhart

Cargill thinks the future ‘looks bright’ for stevia in beverages thanks to fermentation that extracts the smaller, sweeter compounds in the leaf. It’s been one year since Cargill launched its zero-calorie EverSweet ingredient with the technology.

Coca-Cola's bubbler dispensers put an emphasis on 'craft, elevated' beverages with low sugar options. Pic: BeverageDaily

Coca-Cola cuts back on sugar with bubbler beverages

By Beth Newhart

Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.

When it comes to purchasing behavior, product knowledge is even more important than taste physiology. Pic: Getty/Rawpixel

Should brands be marketing to ‘supertasters’?

By Beth Newhart

Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.

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