Launching the product in China this month (with Mexico lined up to follow), Nestle notes that 15% of coffee in the world is drunk cold, with the majority of this consumed by younger people, especially Generation Z.
That brings an opportunity for products that allow people to recreate café-style cold coffee experiences in the home.
Nestle Ice Roast was designed at the company’s coffee R&D center in Orbe, Switzerland. “It starts with 100% Robusta coffee beans, grown and produced sustainably, our teams tailored the roasting profile for a lightly roasted soluble coffee without harsh or bitter notes,” says the food and beverage giant. “They optimized the extraction process for a refreshing taste and clear appearance in the cup and perfected the coffee granule structure, so it dissolves quickly and easily.”
With over 6,000 cups drunk globally every second, Nescafé pledges to continue to innovate to offer a wide variety of coffee experiences.
Other recent launches include Nescafé Black Roast, Nestlé's most intense coffee ever, and Nescafé Roastery Collection, a super-premium soluble coffee. Currently sold in Nigeria, Nescafé Malty is an ‘accessible 3-in-1 blend’ that balances Nescafé coffee with millet malt, for a rich, creamy blend suited to local tastes.