Sunny D launches hard seltzer
SunnyD Vodka Seltzer - ‘the brand new hard seltzer created by popular demand’ – is rolling out in the US.
The 4.5% ABV SunnyD Vodka Seltzer comes in a four-pack with a suggested retail price of $9.99.
"SunnyD is a powerful brand, the most boldly unique orange drink on the planet," shared Ilene Bergenfeld, Chief Marketing Officer, Harvest Hill Beverage Company.
"Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born."