Constellation Brands wins case to use Corona brand name with Corona Hard Seltzer
Constellation Brands has won a court case against AB InBev over the use of the Corona brand name with its Corona Hard Seltzer.
Constellation Brands launched 4.5% ABV Corona Hard Seltzer in the US at the beginning of 2020: hoping to propel the launch with the use of the ‘unbelievably strong brand equity’ enjoyed by brand Corona.
Constellation Brands gained the rights to the Corona name in the US when AB InBev sold Grupo Modelo’s US business to Constellation in 2013; while AB InBev maintains the rights to the Corona name elsewhere.
AB InBev, however, claimed that Constellation only had gained the rights to use Corona with beer products – and not hard seltzer.
But a Manhattan Federal jury sided with Constellation – meaning the company can continue distribution of Corona Hard Seltzer.
