As adaptogens and mushrooms continue piquing the interest of health conscious and sober-curious consumers, the sparkling, functional mushroom beverage brand expanded its convenience and grocery retail presence so “more people are able to experience the...
Functional beverage brands could be forgiven for focusing on functionality over flavor – but they do so at their peril. Flavor has an important role to play in attracting consumers to the category and keeping them interested in the long term.
Danish energy drink STATE has attracted a host of sporting ambassadors at the very top of their game – including footballer Christian Eriksen, tennis star Caroline Wozniacki and now Swedish cross-country skier and Olympic gold medalist Jonna Sundling....
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
After nearly two decades in business, the electrolyte support supplement was once the only game in town. How are they winning in what's shaping up to be a crowded category?
On a mission to promote wellness through music, meditation, and mushrooms, functional beverage brand Space Tea is readying its next step for retail expansion while taking an opportunity to demo its product at this week's Natural Products Expo West...
Despite cost and inflation concerns, trend reports note rising demand among many consumers for foods with functionality, such as those that can help bolster the immune system. Many brands are responding.
Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.
There’s no shortage of beverage innovation out there – but which ideas truly have the potential to shape the category in years to come? We’ll be putting the question to a panel of industry experts in our free-to-attend webinar.
Post-pandemic, consumers are back to leading busy lives and are looking for functional beverages accordingly: whether that be energy to power through the day or something calming for the evening.
Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.
Functional beverage brand Recess (tagline: ‘We canned a feeling’) has picked up a flurry of new accounts for its magnesium- and adaptogen-infused Recess Mood sparkling beverage line, and predicts it will increase distribution from 4,000 to 8,000 stores...
Formulating beverages that parents can feel good about - and kids will actually drink - is notoriously challenging. However, the founders of Starryside reckon they may have cracked the code with Star Water, a zero-calorie flavored water with added vitamins...
A probiotic beer developed by researchers from the National University of Singapore (NUS) has finally hit the market, launched by start-up Probicient in collaboration with bar and restaurant chain Brewerkz.
UAE non-alcoholic drink online marketplace and distributor Drink Dry says that functional beverages are an emerging trend in the region and is looking to list more of such products on its platform.
The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.
The pandemic has propelled immunity to the top of the functional beverage agenda. But that doesn’t mean interest in other functional beverages has disappeared. We ask the experts what trends are bubbling away beneath the pandemic headlines – and will...
UK functional water sales were hit by the pandemic in 2020: but are predicted to rise consistently over the next five years. But the rebound is not necessarily going to be a straight-forward return to pre-pandemic times: with a shifting market and new...
As consumers today want health, immunity and digestive benefits from their beverage formulations, we explore with leading brands and industry experts the key considerations, conditions and techniques for manufacturing functional drinks.
Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased consumer mobility, rising interest in food as medicine and innovation that resonates with health-focused...
The global functional beverage market was worth $102bn in 2020, and growth is predicted at a CAGR of 3.2%, but how can brands make their products stand out in an increasingly crowded market?
The CBD beverages space is not for the faint-hearted given the regulatory minefield brands have to navigate, but Isca is hoping to bring a more culinary twist to the nascent category with the assistance of British Michelin-starred Chef Michael Caines.
The functional beverage consumer and their purchase motivations are just as diverse as the functional beverage category itself, which encompasses everything from sports drinks and energy drinks to ionized/alkaline water and nutrient-infused coffee, says...
The company that specializes in liposomal delivery systems says it intends to disrupt the CBD beverage industry via its patent-pending nanoemulsion delivery technology.
Successfully meeting rising demand for “functional benefits” goes beyond adding on-trend ingredients with health properties to line-extensions or new products – it also requires brands to navigate a “two-way street” with consumers to balance education...
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...
Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...
The functional beverage trend will gain momentum in 2020 and beyond, according to FMCG Gurus, as consumers become more conscious about their health due to COVID-19.
A new functional beverage has debuted in a category where few other supplements have ventured—crafting products to help consumers who are at risk of developing kidney stones.
Bolthouse Farms – a fresh food business specializing in packaged carrots and juices, smoothies and dressings – has discontinued its premium organic cold pressed juice brand 1915 amid declining sales, but says it is enjoying a strong uptick in sales of...
Synapse, a ready-to-drink, stimulant-free, nootropic beverage brand which gained an early following with gamers and e-sports competitors, is now growing within a mainstream consumer audience who are looking for an alternative to caffeinated energy drinks...
