Functional Beverages

Pic:getty/visualgeneration

Functionality: The next big frontier in beverage innovation...

By Rachel Arthur

Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.

Pic:getty/visualgeneration

Trend-spotting: What’s the ‘next big thing’ in beverages?

By Rachel Arthur

There’s no shortage of beverage innovation out there – but which ideas truly have the potential to shape the category in years to come? We’ll be putting the question to a panel of industry experts in our free-to-attend webinar.

getty | pinkomelet

Brainy beverages: The growing market opportunity

By Nikki Hancocks

The global taste and nutrition company Kerry has revealed a new whitepaper with Europe-wide data detailing the opportunity in functional beverages with cognitive health benefits.

Pic:getty/martinbarraud

Functional waters: Ready for a post-pandemic rebound?

By Rachel Arthur

UK functional water sales were hit by the pandemic in 2020: but are predicted to rise consistently over the next five years. But the rebound is not necessarily going to be a straight-forward return to pre-pandemic times: with a shifting market and new...

Pic:getty/porosolka

Functional drink manufacturing requires specific considerations

By Natasha Spencer

As consumers today want health, immunity and digestive benefits from their beverage formulations, we explore with leading brands and industry experts the key considerations, conditions and techniques for manufacturing functional drinks.

Photo: NERD (BevUSA)

NERD rebrands and expands as nootropics beverage trend gains steam

By Mary Ellen Shoup

Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

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