Successfully meeting rising demand for “functional benefits” goes beyond adding on-trend ingredients with health properties to line-extensions or new products – it also requires brands to navigate a “two-way street” with consumers to balance education...
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...
Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...
The functional beverage trend will gain momentum in 2020 and beyond, according to FMCG Gurus, as consumers become more conscious about their health due to COVID-19.
A new functional beverage has debuted in a category where few other supplements have ventured—crafting products to help consumers who are at risk of developing kidney stones.
Bolthouse Farms – a fresh food business specializing in packaged carrots and juices, smoothies and dressings – has discontinued its premium organic cold pressed juice brand 1915 amid declining sales, but says it is enjoying a strong uptick in sales of...
Synapse, a ready-to-drink, stimulant-free, nootropic beverage brand which gained an early following with gamers and e-sports competitors, is now growing within a mainstream consumer audience who are looking for an alternative to caffeinated energy drinks...
