Uk

Lion acquires London craft brewer, Fourpure Brewing Co

Lion acquires London craft brewer, Fourpure Brewing Co

By Rachel Arthur

Australian-headquartered Lion has acquired London craft brewer Fourpure Brewing Co. And while Fourpure says the beer and culture will remain the same, it wants to embrace the opportunities the acquisition brings: ‘We truly hope you will see some change,...

Does this image feature nostalgic cues - or bright colours that appeal to children?

Nostalgia may seem nice – but alcohol brands should use with care

By Rachel Arthur

An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.

Milkshakes and fruit juices are exempt from the UK's sugar tax - but can still contain high amounts of sugar. Pic: getty/mindstyle

UK sets sugar reduction targets for juice and milk-based drinks

By Rachel Arthur

Juice and milk-based drinks are currently exempt from the UK’s sugar tax: but Public Health England has set out targets for sugar reduction in these categories – and says that progress will be taken into account when it reviews the milk-based drinks exemption...

Pic:iStock

What - exactly - is ‘alcohol free’?

By Rachel Arthur

In Europe, an ‘alcohol-free’ drink is defined as one under 0.5% ABV. In the UK, however, an ‘alcohol-free’ drink must be 0.05% ABV or below. But the UK’s definition could change, with the government currently consulting on new regulations for low alcohol...

Pic:getty/nickos

Number of UK wine producers up 13%

By Rachel Arthur

The number of wine producers in the UK has grown by 13% in the last year, reaching a record high of 397 in 2016, with the trend for ‘boutique’ drinks driving growth.

Pic:iStock/pixinoo

News in brief

Number of distilleries in the UK rises

By Rachel Arthur

The UK saw a 17% increase in the number of distilleries in 2016, bringing the total to an estimated 273 distilleries. 

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