Alcohol-free beer Days Brewing has grown the brand through witty advertising and cheeky TikTok videos. Co-founders Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer...
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
Does the word ‘mocktail’ accurately describe a non-alcoholic cocktail - or does it make it sound like an inferior counterpart? Does ‘teetotal’ do a good job of explaining alcohol-free - or does it smack of puritanism and prohibition? Nomenclature is important:...
The UK high court has dismissed a trademark infringement claim by Thatchers Cider against supermarket Aldi. Intellectual property lawyer Daniel Fletcher of Forbes Solicitors looks at what beverage brands can learn from the case.
Creating a great alcohol-free product is one thing: growing and scaling that into a successful business is another thing entirely. In the last five years, Spirits of Virtue has perfected a range of products; expanded to 16 countries including the US (a...
Celsius has inked two distribution deals to expand the reach of its energy drink: extending a partnership with PepsiCo to take in the Canadian market and teaming up with Suntory for the brand in the UK and Ireland.
Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol...
Throughout January, this series will profile some of the movers and shakers in the booming low/no alcohol industry. Today: Paul Beavis, CEO of premium alcohol-free sparkling wine Wild Idol, tells us how the brand has built up listings in upmarket retailers...
Tesco is ordering in extra stock to accommodate demand for low and no alcohol drinks this Christmas: as it predicts a record season for the category in the UK.
Sales of alcohol online are becoming increasingly important: but it’s extremely difficult for retailers and brands to know if they’re selling to underage drinkers. A new set of guidelines from the UK’s Retail of Alcohol Standards Group (RASG) sets out...
A tiered sugar tax - one that incentivises brands to reduce sugar content - would be the most effective way of taxing sugar-sweetened beverages in Germany, according to a new study published this week.
England is considering raising the upper limit for an ‘alcohol-free’ drink from 0.05% ABV to 0.5% ABV. How could this change the burgeoning alcohol-free market in the UK?
Hoping to attract younger drinkers to the category, Pernod Ricard’s new wine range is designed to match gourmet fast food and offer a ‘simple yet hugely effective pairing’ for burgers or takeaways.
From alcohol-free tequila alternatives to sweet & spicy low alcohol wine, we take a look at some of the latest innovations in the low and no alcohol category.
New advice published by the UK Food Standards Agency (FSA) earlier this month recommends adults should limit their CBD consumption from food to 10mg a day. But TRIP - the company boasting the country's top selling CBD drink - reports record sales...
England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...
The Scottish government wants to increase the Minimum Unit Price (MUP) of alcohol by 15 pence per unit to 65 pence: launching a consultation into the proposals this week.
The CPG giant is eager to play a part in the national to solve the UK's vitamin D deficiency problem as the company announces a new breed of fortified yogurt shots.
Vineyard area across Britain has increased 74% over the last five years – and that’s expected to continue growing. WineGB tells us about the opportunities it sees for the industry in the coming years.
By Stuart Bond, Director of UK distributor, Beyond Wines
Champagne has long been a symbol of luxury, celebration and indulgence. The industry has weathered significant challenges: from economic downturns to changing consumer habits and preferences. But Champagne's current availability issues and price...
The UK government will ‘scrap retained EU red tape on wine to unlock £180m’ via proposed changes to regulations for the production and marketing of wine in the country.
Diageo has provided funding to establish the British Aluminium Consortium for Advanced Alloys (BACALL), a collective of industry experts aiming to create a circular economy for aluminium in the UK.
Minimum unit pricing (MUP) legislation for alcohol in Scotland is associated with ‘significant reductions in alcohol-specific deaths among those from the most socio-economically deprived areas in Scotland’, suggests a study published in The Lancet.
January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.
2023 will be a big year for Welsh brewery Drop Bear Beer, as it opens its own brewery and expands listings across the UK and beyond. Joelle Drummond, Co-Founder and Director of Sales and Marketing, tells us more in our series profiling entrepreneurs in...
Mark Wong, founder of UK functional non-alcoholic beer start-up Impossibrew, sees many parallels between the alcohol alternative category and the meat alternative movement. In our series of interviews with movers and shakers in the industry, we hear how...
Non-alcoholic spirit Lyre's is now available in more than 100 markets worldwide. In our series of interviews profiling innovators in the low/no alcohol industry, CEO Mark Livings shares his secrets to success.
Gen Z consumers are more likely to drink RTD coffee than hot coffee – and as brands respond, the category is expanding and developing. We explore what’s trending in RTD coffee – and where the category could go next.
Matthew Jukes worked as a wine taster and journalist for over three decades and could never find any low/no wines he liked. As the founder and CEO of Jukes Cordialities, he's now delighted to see his range of alcohol-free sophisticated premium beverages...
Marie Fukuura, Future Growth Director, Budweiser Brewing Group UK&I, tells us why the AB InBev company is increasing its efforts in low and no alcohol.
Every day working at non-alcoholic aperitif brand Everleaf is unique, says the company's commercial director Daniel I'Anson. In our series of interviews celebrating the low/no alcohol movement, he tells us more about his role.