Tequila

Pic:getty/brianajackson

Our top 5 stories of September, 2022

By Rachel Arthur

What’s piquing the attention of BeverageDaily readers? There’s a lot of interest in the growing low to no alcohol market – whether that’s stocking supermarket shelves or catering for non-drinkers at events. Meanwhile, readers are keen to keep up with...

Pic:getty/acilo

Tequila threats - and agave alternatives

By Rachel Arthur

Could agave shortages and rising production costs stop the trending drinks in its tracks? The good news is that agave alternatives are ready to step in and fill the gap.

Tequila trends: cristalino, RTDs, and global expansion

What's next for tequila?

By Rachel Arthur

Tequila volumes are expected to grow at a CAGR of 7% between 2021 and 2026: far exceeding 2% growth in global spirits volumes. So how is this market going to evolve?

Pic:Bacardi

From tequila to botanicals: Bacardi talks summer spirit trends

By Rachel Arthur

What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...

Pic:getty/instants

Tequila to continue growth in US on-premise

By Rachel Arthur

Tequila holds an almost 16% of on-trade spirits sales in terms of volume: up significantly from 2016 when it had a 11.5% share, according to figures from CGA. And its popularity is set to continue to grow.

Tepache - a fermented beverage made from the peel and rind of pineapples - is one of the beverages making a comeback. Pic:getty/riou

Forgotten fermentation: Uncovering Mexico’s traditional beverages

By Rachel Arthur

Could Mexico’s traditional fermented beverages offer inspiration for healthy beverages today? Researchers are calling for the recovery and conservation of ancient fermented drinks, which could offer an 'outstanding reservoir' of genetic resources...

Pic:getty/aleksle

Diageo invests $500m in tequila production in Mexico

By Rachel Arthur

Diageo will expand its manufacturing footprint in Mexico with an investment of more than $500m in new facilities in the State of Jalisco: supporting the company’s growth in the tequila category.

Japan is the second biggest market in the world for RTD beverages, catching up to the US in sales.

'Premium level' RTD shots find new footing on-premise in Japan

By Beth Newhart

New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.

Villa One is made with artesian well water and sustainably sourced, 100% blue weber agave. Pics: Villa One

Nick Jonas launches tequila with Stoli Group

By Beth Newhart

In collaboration with the makers of Stoli Vodka, Nick Jonas and John Varvatos have created a new US tequila brand. Villa One premieres in September with three varieties.

Yumix cocktails land in Walmart

By Beth Newhart

Mix-your-own cocktail brand Yumix has launched its products in 400 Walmart stores across the US, featuring low-calorie and no added sugar formulas.

R&J Estancia Distillery has teamed up with Proof Drinks to bring Estancia Raicilla into the European and Australian markets.

Agave spirit Raicilla coming to UK

By Jim Cornall

UK wholesaler and retailer Amathus Drinks has teamed up with distributor Proof Drinks for the launch of Mexican company Estancia Distillery’s agave spirit Raicilla. 

Diageo terminates talks on 'future' of Jose Cuervo tequila brand

BREAKING NEWS

Diageo terminates talks on 'future' of Jose Cuervo tequila brand

By Ben Bouckley

Diageo said today it had terminated discussion with Jose Cuervo relating to the future of the tequila brand, and that both parties will now work to ensure the orderly end of the current distribution agreement due to expire in June 2013.

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