New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
The IWSC (International Wine & Spirit Competition) has released its annual spirits results, showing the rising popularity of pisco, a Chilean and Peruvian Brandy; Japanese shochu and China’s best-selling spirit baijiu, demonstrating a growth in Asian...
Diageo’s recent announcement of a record $1bn deal to takeover Casamigos, the fastest growing super-premium tequila brand in the US (and co-founded by George Clooney), is just the latest indicator of intensified M&A activity in the liquor segment.
Diageo said today it had terminated discussion with Jose Cuervo relating to the future of the tequila brand, and that both parties will now work to ensure the orderly end of the current distribution agreement due to expire in June 2013.