Still battling a challenging global economic environment, Coca-Cola said it is laser-focused on delivering increased value to its consumers by introducing products at more affordable price points, said chairman and CEO James Quincey on the company's...
Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.
There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...
By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
Brazilian consumers are embracing JOMO - the joy of missing out – and this is helping premium beverage brands find their mojo. "Consumers want to disconnect... and this is impacting the brands they consume," says one analyst.
India’s economy is shifting to a strong middle class, giving rise to more premium, ethical and personalized products. Beverage brands are adapting to these trends similar to what’s popular in Western markets.
International packaging company Ball Corporation is bringing its recyclable aluminum cups to the Pepsi Center in Denver this fall, as an alternative to single use paper and plastic used for beer and soft drinks.
An intake of more than 0.5 servings per week of sugar-sweetened beverages (SSBs) may potentially increase the risk of metabolic syndrome in diabetic patients, according to a study from the Middle East.
The top 100 global megabrands have been revealed by Euromonitor, with beverage-forward brands taking four of the top ten. But overall soft drink sales have been stagnant thanks to shifting public opinion on sugar, affecting brand loyalty.
Malaysia’s Hausboom has taken off across Asia and Europe.
Sitting in a cafe in Saudi Arabia, Azri Zahier came to a realisation. All around him, people were guzzling fizzy drinks. These, he noticed, were not local beverages, or even ones made elsewhere in the Gulf. They were from Thailand.
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
Soft drinks company Britvic has this month switched to 100% renewable electricity for all its sites in Great Britain: saving more than 17,000 tonnes of CO2e per year, the equivalent to taking more than 3,300 cars off the road.
Academics in Australia have called into question the lack of regulation for soft drink firms which market to youngsters via social media, arguing that "many young people aged below 13 years are being exposed to a large amount of unhealthy food and...
The Walt Disney Company has announced it will be the latest major corporation to cut down on plastic waste by phasing out single-use straws, joining the ranks of Starbucks and McDonald’s. Disney will phase them out of its global theme parks by 2019.
The European soft drinks industry makes a 'strong contribution' to the European economy, generating €185bn ($218bn) in revenue and supporting 1.7 million jobs across the supply chain, according to a study released by UNESDA Soft Drinks Europe....
Taste and price are no longer the only criteria for beverage launches: brands need to meet consumer demand for health, natural ingredients, responsible sourcing and sustainability. While the baseline for innovation has become more demanding, there is...
As people aim to reduce their alcohol consumption, almost half of UK consumers are planning to buy more soft drinks this Christmas, according to Britvic, which is advising operators to prepare for a boom in soft drinks.
Aventics is responding to a trend towards more complex PET (Polyethylene terephthalate) bottle shapes and smaller batches with a PET bottle formation that can be controlled and adjusted during the blow molding process.
Despite declining market share, there is hope for soft drink manufacturers who can adapt to the highly-competitive beverage market by utilizing major health trends like reduced sugar and digestive benefits, GlobalData research found.
British soft drinks producer Britvic says there are still ‘huge opportunities’ for growth within the soft drinks category: notably in low/no calorie drinks, personalized drinks, and the convenience channel.
Thanks to drink manufacturers reformulating sugar out of their products, the UK’s Office for Budget Responsibility (OBR) now predicts significantly less revenue from the sugar tax - but does this really signal a change in the public diet?
As temperatures begin soaring in Thailand, pulses will also start racing among soft drinks buyers tantalised by the big name prizes on offer once again this season, including cars and opportunities to meet their favourite boy bands.
Every EU country is battling with obesity, but is 2017 set to be the year that many more governments move from the comfort zone of industry-led “nudge” tactics to blunt policy tools that push manufacturers to reformulate?
Discouraging the sale of ‘jumbo sized’ sugary drinks would have both economic and health benefits, according to a UK study led by the University of East Anglia. Policy interventions – such as soda taxes and portion cap rules – must be carefully designed...