Soft Drinks

Coca-Cola in hot Vitaminwater over claims (again)

Coca-Cola in hot Vitaminwater over claims (again)

By Shane Starling

Vitaminwater, the enhanced water brand Coca-Cola acquired when it paid $4.2bn for New York-based Glaceau in 2007, has come under fire for its claim-making once again, this time in the UK.

Vimto brand worth £54m in UK – and still growing fast

Vimto brand worth £54m in UK – and still growing fast

By Elaine Watson

The Vimto brand is now worth £54m at retail value in the UK soft drinks arena alone, while sales of Vimto-branded lollies, sweets and other products helped drive an additional £14.4m in sales in 2010.

Wild discusses positioning of adult soft drinks

Wild discusses positioning of adult soft drinks

By Guy Montague-Jones

At Brau Beviale in Nuremberg, Germany, we caught up with Fabiana Matucci, senior VP for strategic business units at Wild, to discuss the opportunities adult soft drinks present to different beverage companies.

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