Researchers in the UK have been baffled by the findings of a test
conducted to find whether consumers prefer the taste of sugar or
sweetners in their soft drink.
French soft drinks sales will undoubtedly be boosted this year by
the summer heat wave, but a recent report shows that there was
plenty of growth in the market even before the hot summer.
The spread of cola brands from the US to the rest of the world
could be copied by the spread of health drinks and iced tea and
coffee westwards from Japan, claims a new Datamonitor report.
Every segment of the Brazilian soft drinks sector showed excellent
growth in 2002, with the young population, good weather and growing
health awareness helping to maintain the annual double digit
increase.
With average annual consumption of 222 litres per capita, the UK is
undoubtedly one of the most important soft drinks markets in
western Europe. Innovation, health and convenience were the main
drivers of a market which has grown...
Soft drinks consumption in Poland has grown almost exponentially in
the last 10 years, but despite this, growth shows no signs of
slowing as retail networks improve and more new products are
launched.
Poor summer weather in 2002 kept growth in the Italian soft drinks
market to around half that seen in previous years. But, according
to Canadean, the glitch is likely to be temporary, with plenty of
growth expected in the years to...
Competition in the world's leading drinks markets is due to get
fiercer as consumers in the developed world continue to increase
their consumption, according to drinks industry analysts
Canadean.
Growth rates for soft drink sales in Eastern Europe are
outstripping those in the West by as much as four times, according
to a new report. Packaged water is showing the greatest growth, but
carbonates still dominate the market as...
While the major soft drink producers continue to innovate and
launch new products in saturated markets in the west, it is Asia
which is likely to power growth in the global soft drinks market
over the next five years, according to...
