The drink, despite overseas expansion, is still produced in Haiti. Image Source: 1001nights/Getty Images

Rhum Barbancourt: How a spirits brand weathers trials

By Augustus Bambridge-Sutton

Haitian rum brand Rhum Barbancourt has a long history on the island. Despite being set back by 2010’s earthquake, and in spite of the political instability that Haiti contests with currently, it is still expanding, taking its wares to the UK through a...


Guest article

How brands can capitalize on rum's renaissance

By Graeme Offord, creative director (Sydney), Denomination

The rum industry is in the midst of a renaissance. But while these are exciting times for rum brands, many are missing out because they aren’t changing with the times, writes Graeme Offord, creative director (Sydney) of drinks design agency Denomination

Stock pic: getty/boule13

Diageo to acquire Don Papa Rum

By Rachel Arthur

Diageo will acquire Don Papa Rum, a super-premium dark rum from the Philippines, for up to €437.5m ($473m).

Pic:Marie Laveau

Ceder’s founders launch new non-alcoholic rum

By Rachel Arthur

The founders of Ceder’s non-alcoholic gin have launched a new premium non-alcoholic rum, Marie Laveau: combining the popularity of rum with the rising moderation movement.

The premium plus rum category is growing at 16% in Europe. Stock picture:getty/igorr1

Diageo forms Cuban rum joint venture

By Rachel Arthur

Diageo has created a joint venture, Ron Santiago S.A., with Corporación Cuba Ron S.A. The joint venture will have exclusive global distribution rights for premium Cuban heritage rum brand, Santiago de Cuba.


Rum expected to exceed £1bn in UK sales

By Rachel Arthur

Rum in predicted to exceed the £1bn ($1.38bn) sales mark in the UK in 2017, following in the footsteps of gin, which reached the same milestone in 2016.

Campari buys back Appleton Rum US distributon rights for $20m

Campari buys back Appleton Rum US distributon rights for $20m


Campari America has agreed to pay $20m to Kobrand Corporation to secure the distribution rights to its recently acquired Appleton Rum brand portfolio in the US, and 'exploit the brand's potential in the key US market'.

Bacardi debuts new exotic flavoured rums in ‘breakthrough’ bottles

Bacardi debuts new exotic flavoured rums in ‘breakthrough’ bottles

By Ben Bouckley

Bacardi claims that it is the first company to infuse flavored rums with two novel ingredient combinations, with the US launches also featuring 'breakthrough' temperature and light-activated bottles, as flavoured rum growth tempers slight non-flavoured...


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