Rum

Pic:Marie Laveau

Ceder’s founders launch new non-alcoholic rum

By Rachel Arthur

The founders of Ceder’s non-alcoholic gin have launched a new premium non-alcoholic rum, Marie Laveau: combining the popularity of rum with the rising moderation movement.

The premium plus rum category is growing at 16% in Europe. Stock picture:getty/igorr1

Diageo forms Cuban rum joint venture

By Rachel Arthur

Diageo has created a joint venture, Ron Santiago S.A., with Corporación Cuba Ron S.A. The joint venture will have exclusive global distribution rights for premium Cuban heritage rum brand, Santiago de Cuba.

Pic:getty/boule13

Rum expected to exceed £1bn in UK sales

By Rachel Arthur

Rum in predicted to exceed the £1bn ($1.38bn) sales mark in the UK in 2017, following in the footsteps of gin, which reached the same milestone in 2016.

Campari buys back Appleton Rum US distributon rights for $20m

Campari buys back Appleton Rum US distributon rights for $20m

By Ben BOUCKLEY

Campari America has agreed to pay $20m to Kobrand Corporation to secure the distribution rights to its recently acquired Appleton Rum brand portfolio in the US, and 'exploit the brand's potential in the key US market'.

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