Rum

The premium plus rum category is growing at 16% in Europe. Stock picture:getty/igorr1

Diageo forms Cuban rum joint venture

By Rachel Arthur

Diageo has created a joint venture, Ron Santiago S.A., with Corporación Cuba Ron S.A. The joint venture will have exclusive global distribution rights for premium Cuban heritage rum brand, Santiago de Cuba.

Pic:getty/boule13

Rum expected to exceed £1bn in UK sales

By Rachel Arthur

Rum in predicted to exceed the £1bn ($1.38bn) sales mark in the UK in 2017, following in the footsteps of gin, which reached the same milestone in 2016.

Campari buys back Appleton Rum US distributon rights for $20m

Campari buys back Appleton Rum US distributon rights for $20m

By Ben BOUCKLEY

Campari America has agreed to pay $20m to Kobrand Corporation to secure the distribution rights to its recently acquired Appleton Rum brand portfolio in the US, and 'exploit the brand's potential in the key US market'.

Bacardi debuts new exotic flavoured rums in ‘breakthrough’ bottles

Bacardi debuts new exotic flavoured rums in ‘breakthrough’ bottles

By Ben Bouckley

Bacardi claims that it is the first company to infuse flavored rums with two novel ingredient combinations, with the US launches also featuring 'breakthrough' temperature and light-activated bottles, as flavoured rum growth tempers slight non-flavoured...

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