Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
European supermarket giant Carrefour has stopped selling PepsiCo products in France, Belgium, Italy and Spain: citing 'unacceptable' price increases from the American drinks and snacks giant.
PepsiCo Beverages North America (PBNA) held a ceremonial groundbreaking for its new 115,000-square-foot distribution facility in Colorado Springs, Colorado this week.
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar soda space.
Through a combination of new flavor and product launches, boosting advertising and marketing, and integrating purpose throughout the organization, PepsiCo expects to build on a strong fourth quarter and deliver upwards of 6% organic revenue growth in...
Nitro Pepsi – which uses nitro tech to create a drink which departs from traditional soda in terms of look, taste and drinking experience – will launch in the US next month. “Much like how nitrogen has transformed the beer and coffee categories, we believe...
PepsiCo will eliminate all virgin plastic from the Pepsi brand in nine European markets: lowering carbon emissions by 40% compared to standard bottles.
PepsiCo is refreshing its 2 liter bottle design across its whole portfolio: bringing in a ‘modern, functional and easy-to-use’ bottle that is easier to grip and pour.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
The drinks and snacks maker’s second-quarter earnings illustrate the consumer trends to have emerged from the global pandemic which the company aims to tap to drive future growth.
PepsiCo is putting local culture and comfort at the heart of its NPD strategy in China with the launch of its first domestic market-inspired launch – an Osmanthus-flavoured soft drink.
Coca-Cola, Nestlé, PepsiCo and Unilever have reiterated their commitments to a creating a circular economy after a report said their plastic waste was contributing to climate change and harming the health of the world’s poorest people.
With Coca-Cola Energy now rolling out across the world, will PepsiCo counterattack with a Pepsi Energy launch, or does it have a different take on the energy category to its biggest rival?
PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...
Suntory Beverage & Food is set to launch its new Pepsi Japan Cola exclusively in the country next month, in its latest bid to put the fizz back into the market as consumers increasingly opt for healthier options.
The top 100 global megabrands have been revealed by Euromonitor, with beverage-forward brands taking four of the top ten. But overall soft drink sales have been stagnant thanks to shifting public opinion on sugar, affecting brand loyalty.
PepsiCo has increased its presence in the bottled water category – the #1 beverage product in the US by volume – with sparkling water bubly and lifestyle brand Lifewtr. And PepsiCo says its wider beverage portfolio is also 'well positioned to compete...
Gatorade Zero – PepsiCo’s sugar free version of Gatorade – is 'off to a great start', according to PepsiCo CEO Indra Nooyi; highlighting trademark Gatorade as a stronghold in PepsiCo’s North American Beverages Unit.
PepsiCo and the Michigan Department of Agriculture and Rural Development (MARD) have issued a recall of specific 16.9 ounce Pepsi soda due to metal contamination after consumers reported a “metallic taste.”
Whether you work in the food and beverage industry or not, by now you must’ve heard the uproar caused by Pepsi’s now taken-down ad featuring teen model (and ‘Kardashian’) Kendall Jenner.
Last year PepsiCo ditched aspartame from Diet Pepsi in the US, having seen it fall out of favor with some consumers. Now it has announced it will launch an aspartame-sweetened version – ‘Diet Pepsi Classic Sweetener Blend’ – alongside aspartame-free Diet...
Aspartame-sweetened Diet Pepsi to return as 'classic' sub-brand
Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come back into the Diet Pepsi franchise.” Today, with sales continuing...
From an E-Z SnackPak by Ampac, Drinkfinity pods by PepsiCo US, Coca Cola’s Contour PET glass and Cadbury Glow by Mondelēz International – We round up the best F&B entries at the WPO (World Packaging Organisation) WorldStar Awards 2016.
Hi-C Ecto-Cooler, Surge, and Crystal Pepsi: It may seem like a list straight out of 1995, but these flavors are helping create a beverage buzz in 2015.
Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the top 100, alongside seven other well-known beverage brands.
A Californian federal court has dismissed a lawsuit that argued consumers of Diet Pepsi and Pepsi One should be entitled to medical monitoring due to the alleged health risk posed by caramel coloring byproduct 4-MEI.
PepsiCo is rolling out its mid-calorie cola Pepsi True at selected retailers in Denver, Minneapolis and Washington, D.C. following a soft launch on Amazon to assess demand.
The Federal Court of Australia recently dismissed trademark infringement claims brought by Coke against Pepsi over the former’s iconic ‘Contour Bottle’, but lawyers tip the soda scrap to continue.
As PepsiCo inks a deal with SodaStream to test launch its brands on the platform, Euromonitor analyst Jonas Feliciano says demand for such Pepsi-branded products is ‘debatable’.
As the news broke yesterday that Pepsi had launched a new craft cola, or 'kola' as the hipster spelling has it, we run the rule over a launch that excites us greatly - albeit not as much as the moon landings or the end of apartheid.
‘Baby boomers unlikely to buy much 24-pack Pepsi’: Al Carey warns
PepsiCo Americas Beverages CEO Al Carey says he wants to spend less on soda promotions where sales are declining and more on spurring growth in faster-growing portfolio areas.
Japanese academics say that students in a taste test comparing the world’s two bitter cola rivals were more likely to prefer Pepsi to Coke when asked to give reasons why.
San Diego-based flavor innovator Senomyx has entered into a collaborative agreement with PepsiCo to identify flavors with "modifying properties intended to restore the desired salty taste in products with reduced salt".
