Pepsi launches Pepsi Fire: Cola with a cinnamon twist

By Rachel Arthur contact

- Last updated on GMT

Pepsi Fire will be in US stores for eight weeks from May 22
Pepsi Fire will be in US stores for eight weeks from May 22
Pepsi has launched its latest limited edition drink, Pepsi Fire, which is described as ‘a refreshing cola with a cinnamon flavored twist’. 
Pepsi_Fire_Can_12oz

Pepsi Fire will be available in US stores nationwide for eight weeks from May 22. It will be available at major retailers in 20 oz bottles and 12 oz can 12 packs; and a Pepsi Fire Slurpee drink will be available at participating 7-Eleven stores.

Lauren Cohen, director of marketing at Pepsi, said: “Summer is one of the most anticipated times of the year, and Pepsi Fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste."

Pepsi Fire will be part of a ‘snap-unlock-win’ campaign. Packaging will feature a QR 'Snapcode' that unlocks a variety of Snapchat features such as a new Pepsi mobile game. The campaign will also be used with Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.

The summer campaign will be supported by digital, out-of-home and on-air advertising, including a national TV commercial in June.

Related topics: Soft Drinks & Water, PepsiCo

Related news

6 comments

Show more

Is Pepsi fire gluten free

Posted by Tyson Schreiber,

Is Pepsi fire gluten free

Report abuse

Pepsi fire

Posted by Preston,

Do you have the Pepsi fire sugar free for us diabetes.?

Report abuse

Registered Nurse

Posted by Christopher,

You should really consider making these new flavors in a caffeine free version. Since not all of your consumers can have caffeine , it limits those users to a small selection of your fantastic products. As a user who myself, cannot have caffeine, I would purchase more of your products if you're offered more selection within the caffeine free genre

Report abuse

Follow us

Featured Events

View more

Products

View more

Webinars