Energy Drink

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Jamie Oliver leads calls to ban energy drink sales to U16s

By Rachel Arthur

Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...

Innovation in low/no sugar gathers pace. Pic:iStock/nixoncreative

Sports and energy drinks: The rise in low sugar NPD

By Rachel Arthur

The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...

Consumers want hydration and more from beverages, in order to cope with busy lives. Pic:getty/romolotavani

Functional drinks get top spot in US health and wellness beverages

By Rachel Arthur

Functional and fortified beverages were the best performers in US health and wellness beverages in 2016, with strong continued growth testament to consumers’ interest in the category. Meanwhile, the sustained growth of energy and sports drinks – which...

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