A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.
NO 'CAUSAL CONNECTION' PROVEN: MONSTER BEVERAGE CORPORATION
The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.
GlaxoSmithKline will sell its “iconic brands” Lucozade and Ribena to a beverage giant – if the price is right – the company announced in its Q1 results yesterday.
Germany spirits giant Jägermeister tells BeverageDaily.com it is yet to decide on whether to roll out its first ever line extensions, RTD premix drinks launched in Australia and New Zealand in August 2012, further afield.
new UNIVERSITY OF TEXAS STUDY SHOWS SIGNIFICANT PERFORMANCE GAINS
Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
High profile US attorney Justin Prochnow tells BeverageDaily.com that a Chicago Alderman’s proposal to ban sales of energy drinks in the city contains ‘blatant misrepresentations of the law’.
Three crusading US politicians are demanding that top energy drinks and shots brands such as 5-Hour Energy, Monster, Rockstar and Red Bull provide them with data on ingredients and marketing claims.
Red Bull has welcomed a ruling from France’s highest constitutional court striking-down the government’s plans to tax caffeine and taurine-rich energy drinks from 2013.
The mother of a US teenager who died due to caffeine toxicity after consuming energy drinks is suing Monster Beverage Corporation, and one of her lawyers is calling on the FDA to regulate the beverages and ban sales to minors.
A recent slowdown in US energy drink growth rates could be due to the lack of innovation from brand leader Red Bull, as it fails to address the needs of ageing millennial consumers, one analyst suggests.
French food safety agency ANSES has called for healthcare professionals to report on undesirable effects among patients that they believe could be linked to energy drink consumption alongside alcohol, and plans to release a report on the former this autumn.
UK volume sales of fruit juices and dilutables fell last year, according to a new report from the British Soft Drinks Association (BSDA) but carbonates, smoothies and sports drinks all saw growth.
Red Bull is launching a new variant of its eponymous energy drink with no calories, sugar or carbohydrates, adding to a limited product portfolio that analysts had identified as a weakness.
Marketers in Sweden are targeting women with new product launches in the energy drink segment while organic and fair trade versions are also showing growing appeal in that market, claims Euromonitor International.
The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as associations with sexual risk, fighting and drug misuse.
Beverage brand owners would be sensible to diversify within energy drinks now or risk missing out on future market share in a sector increasingly crowded with concepts, according to German ingredients firm Doehler.
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
Large beverage players have ‘been a little slow of the mark’ in benefiting from a UK consumer trend towards consuming energy drinks for general rather than sports purpose.
Consumer watchdog Which? says it has held trials relating to health claims for 'functional' drinks, and found that the effects of one specific calorie-burning soft drink were not 'as impressive as implied', while the likes of Yakult...
Energy drinks are “never appropriate” for children or adolescents and some contain substances that could be harmful, warns a new clinical report from the American Academy of Pediatrics.
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
Hansen Natural, the maker of Monster Energy, is embarking on a major expansion plan in Europe as back home in the US, manufacturers of alcoholic energy drinks protest against a Michigan state ban.
Despite a massive increase in recent years, new research from Mintel suggests that energy drinks and shots may be struggling to find new customers in the US .
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
Global energy drinks leader, Red Bull, says the recent rejection of taurine-based energy health claims by the European Food Safety Authority (EFSA) won’t have any bearing on its own claim-making.
Australia’s most populous state, New South Wales (NSW), is considering a ban on high caffeine energy drinks in the Red Bull-led sector, after its Primary Industries minister, Ian McDonald, highlighted products loaded with up to 15 times recommended caffeine...
Beverage makers are clamoring for market share in the nascent one-shot energy drinks market that is delivering uber-healthy premiums and attracting older consumers to the category, according to a US and UK-oriented report.
The European Food Safety Authority (EFSA) has for the first time backed the safety of the popular energy drink ingredients, taurine and D-glucurono-γ-lactone.
Pressure is mounting in both Australia and the US to crack down on the sale and availability of caffeinated energy drinks to young people, according to news reports in both countries.
This week, Coca-Cola announces a Monster deal to boost its energy drink presence, imported beers are on the rise in the US and a British MP lends his support to a Viking beer.
French resistance to selling the Red Bull energy drink appears to
be waning with the beverage soon to be reformulated in the country
to include the controversial amino acid taurine for the first
time.
This week, SABMiller declines to bid for S&N, Playboy makes a
push into US energy drink market and The Scotch Whisky Association
aims to maintain a freeze on spirits tax.
US consumers drank 990m litres of energy drinks during 2006, a 47
per cent increase over the previous year, making the
country the largest global market for the product.
West Europe's energy drink sales accelerated by 15 per cent to a
volume of 383 million litres and a value of over €3 billion in
2005, according to drinks consultancy Zenith International.
Move over caffeine. A new breed of energy drinks are referencing
illegal drugs in their marketing - but without actually containing
them - in a bid to capture the lucrative, party-going youth market.
Rexam is putting new beverage can capacity on the market, as it
strengthens its relationship with Red Bull by building a new
wall-to-wall plant in Austria.
Sports and energy drinks have stolen a march on foods to become the
powerhouse of the global market in performance products, according
to a new report from Leatherhead Food International.
Energy drinks will account for £1 of every £5 spent by Britons on
soft drinks this year, according to a new survey by Mintel that
reveals the phenomenal growth of this sector.
Russia's consumer protection agency has refused to extend the
production licences for a number of energy drink brands produced by
the Czech firm Pinelli on the grounds that they could be harmful to
consumers' health, reports...
The European energy drink market has seen something of a slowdown
in growth in the last couple of years, as we reported earlier this week, with a plethora of
'me-too' products launched in the 1990s falling by the wayside in
