The spectacular growth rates of the late 1990s may be a thing of
the past, but the functional energy drink market in western Europe
shows little sign of running out of steam, according to a recent
report.
Energy drinks are adding a touch of zest to the European soft
drinks market, with Mintel's Global New Products Database revealing
an array of weird and wonderful names, ingredients and marketing
ploys.
Functional drinks are growing in popularity across the world, but
the products which sell best in Japan are not necessarily the same
as those which do well in Europe or the US, meaning that there is
plenty of room for growth in all...
With 20 new brands launched in the UK market last year alone, the
energy drink market is clearly the one everyone wants to be a part
of. And while the same growth levels are yet to be seen across the
rest of Europe, there is still...
