Several market research firms have predicted key trends that might be observed in the Chinese beverage market this year, including natural and energy ingredients.
Trademark issues and intense local competition among manufacturers have been holding up Monster Beverage’s charge into China. Yet its brand owners have high hopes for its fate in the world’s biggest energy drinks market.
A new Mintel report shows that Chinese consumers drank an additional 545m liters of sports drinks in 2015 compared to the previous year, a 25% volume growth.
For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel.
A UK research group is calling for measures to curb excessive energy drinks consumption among children and young people: such as preventing sales to under 16s and banning marketing targeted at children.
The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.
The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to alertness and concentration.
Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane sports and rock music.’
Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.
Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.
The Irish public health body Safefood has called for more research on energy drinks and binge drinking in Ireland as well as health halos created by sports event sponsorship.
An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...
The German Federal Institute for Risk Assessment (BfR) has launched an online forum entitled ‘Energy Drinks: When do they pose a risk?’, which it hopes will raise awareness of the risks of high consumption in conjunction with alcohol and sports.
Trade association Energy Drinks Europe (EDE) has joined calls against bans on energy drink sales to under 18s in Lithuania and more recently Latvia, which it says might be contrary to EU law.
Latvia will follow in the footsteps of its Baltic neighbour by banning the sale of energy drinks to under 18s – something the country’s advertising association has called anti-EU.
The medical case study of a man rushed to intensive care with severe potassium deficiency has brought the issue of energy drinks and hypokalemia back into the spotlight.
Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according to new research from Mintel Group.
The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel.
US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.
Both Red Bull and Lucozade Sport have launched tropical flavours of their sport and energy drinks – something Mintel says is another example of these sectors trying to slurp soft drink market share.
Virginia craft brewery Old Ox Brewery has accused Red Bull of bully boy tactics as the energy drinks giant presses on with a trademark action to try and force it to change its name and logo.
Children who drink sweetened energy drinks are 66% more likely to be at risk from hyperactivity and inattention symptoms, according to a study in the journal Academic Pediatrics.
Direct selling giant Amway is solidifying its position in the energy drink market with the acquisition of XS Energy brand. Details of the deal were not disclosed, but a co-founder of XS will join Amway’s management team.
Monster & Red Bull among brands attacked for 'declining to commit to restrict marketing to under 18s'
Energy drink consumption among young people, particularly in connection with alcohol, presents a significant public health concern that warrants further research and regulation, according to a report authored by World Health Organisation (WHO) officials.
UK energy drinks consumption has reached record levels, but manufacturers must react quickly to the negative publicity about their products, a leading analyst has warned.
Energy drink consumption improves sports performance by 3%–7%, but also increases insomnia, nervousness and the level of stimulation after a competition, according a study.
The sports and energy drink market has grown from £1bn in 2009 to £1.5bn in 2014 as tired consumers look to these products to beat fatigue, according to a report by Mintel.
Best known for its bottled water, Bisleri has made a return to the carbonated soft drinks market 22 years after it sold its Thums Up, Limca, Gold Spot and Mazza brands to Coca-Cola.
Derek Herrera signed on as CEO of US energy drink company RuckPack this month. He is a veteran Marine Special Operations Officer and paraplegic, who was injured taking an enemy bullet in the spine in 2012 while leading his team during combat operations...
PepsiCo and Coca-Cola energy drinks brands AMP, NOS and Full Throttle continue to lose ground on Red Bull and Monster despite a massive advertising spend – because of unappealing packaging…
BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS
Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due to safety concerns.
Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and in comments that should serve as a wake-up call for...
The drinks industry has slammed as “absurd” Western Australia’s decision to ban energy drinks as mixers during late-night screenings of World Cup matches.
Zenith International says that 19 supermarket and other retail buyers have registered to attend its 2014 UK Soft Drinks Conference slated for May 7 in Central London.
Experts who have reviewed a report from the Institute of Medicine on a meeting on the safety of caffeine in foods and beverages have concluded that based on the information in the report, it’s unlikely that FDA will make sweeping changes to the way in...
Sainsbury’s suggests it will not follow UK rival Morrison’s lead in banning the sale of energy drinks to children, but said it would follow suit if national laws changed.
ANUGA TASTE THE FUTURE 2013: TAKE-HOME TRENDS FROM THE SHOW
Tanja Krüger from WILD Flavors notes the emerging trend in energy drinks towards ‘fusion energy’ - products that pair energy with other global success stories including tea and malt-based ingredients.
WIDE-RANGING NATIONAL REPORT WARNS 'VULNERABLE' GROUPS including children
French food safety agency ANSES recommends that the nation stop drinking energy drinks together with alcohol and during physical exercise due to the risk of adverse effects from caffeine.
Sources close to GlaxoSmithKline have confirmed that the sale of its iconic Lucozade and Ribena brands to expanding Japanese beverage giant, Suntory, will proceed for a sum closer to initial estimations of £1bn (€1.18bn/$1.55bn), but an industry analyst...
PepsiCo is exploring the potential of natural energy drinks containing Chinese herbal extracts that can alleviate fatigue and enhance sports performance without a big dose of caffeine, a patent application indicates.
A Senate committee hearing on energy drinks marketing yesterday uncovered some skeletons in the advertising closets of three companies there as witnesses, suggesting some reexamination of practices is in order, one observer said.
NO 'CAUSAL CONNECTION' PROVEN: MONSTER BEVERAGE CORPORATION
The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.
GlaxoSmithKline will sell its “iconic brands” Lucozade and Ribena to a beverage giant – if the price is right – the company announced in its Q1 results yesterday.
Germany spirits giant Jägermeister tells BeverageDaily.com it is yet to decide on whether to roll out its first ever line extensions, RTD premix drinks launched in Australia and New Zealand in August 2012, further afield.
new UNIVERSITY OF TEXAS STUDY SHOWS SIGNIFICANT PERFORMANCE GAINS
Drinking Monster Energy boosted cycling time trial performance and cognitive functioning, in a new study that suggests sportspeople may benefit from energy drink consumption prior to competition.
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
