The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving...
Push those Margaritas, Cosmopolitans and Daiquiris aside. In 2023, clean and green drinks are top of the menu. But how can beverage brands show their commitment to a sustainable future? Giles Fuchs, owner of Gunner Cocktails, takes a look.
What’s trending in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, tells us how the company is tracking continued growth in tequila, RTDs and rum.
Italian firm NIO Cocktails has concocted plans to double its production capacity from 2.5m packs a year to meet rising demand for premium pre-mixed cocktails, with Singapore, Japan and Hong Kong all proving to be key export markets.
Drynuary 2023 is particularly exciting for entrepreneurs Vanessa Royle and Mariah Wood - they're debuting their new non-alcoholic RTD cocktail brand Tilden in the US. We talk to the duo in our series of interviews with innovators in the low/no alcohol...
Cocktails used to be about a fancy evening drink at a trendy bar. But lockdowns bred a new generation of at-home bartenders; hybrid workers have changed the concept of happy hour; and the convenience of RTDs has opened up a whole new set of potential...
One of the early movers and alcohol-free cocktail shakers in the UK's low/no alcohol movement, Laura Willoughby MBE is a well-known face and source of inspiration. In our series of interviews focusing on the category, she tells us what she's...
While hard seltzer has been in the limelight over the last few years, cocktails and long drinks are forecast to command a greater share of the RTD category by 2026 with premium and fuller-flavored drinks driving forward innovation.
Tequila volumes are expected to grow at a CAGR of 7% between 2021 and 2026: far exceeding 2% growth in global spirits volumes. So how is this market going to evolve?
What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...
French liquour company Giffard believes its menthe-pastille liqueur – much-loved in the west of France but little-known beyond – has the potential to gain a much wider following.
RTD alcohol has moved on from the cheap sugary versions of the 80s and 90s: and it will be premium versions that drive the fast-growing category forward, according to industry giant Bacardi.
Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic...
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
From Sprite Winter Spiced Cranberry to Smirnoff Ice's Cremsiffino gift boxes, we take a look at some of the festive drinks on shelves around the globe.
New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.
A US start-up has created vodka quite literally from thin air – using solar power to convert carbon from the air and convert it into alcohol. It’s now working with NASA to look at other opportunities for capturing carbon.
A new partnership with spirits and wine company Brown-Forman will bring classic liquors like Jack Daniels, Herradura and Chambord to the Drinkworks pod system in 2020, furthering at-home cocktail personalization.
The first predictions are in for what’s to come in US beverage next year. A continued emphasis on health, wellness and sustainability will drive innovations.
US-based wedding registry and e-commerce company Zola has teamed up with Diageo to develop a line of cocktails kits and gifts for the summer wedding season.
At the Summer Fancy Food Show in New York City, Philadelphia-based Mingle Mocktails expanded its range of upscale alcohol alternatives with the launch of Blood Orange Elderflower. Founder Laura Taylor said the time is ripe for mocktails brands like hers...
