Bud Light

Pic:getty/joseluispeleaz

What makes a beverage pacesetter?

By Rachel Arthur

Beverages dominated IRI’s list of F&B pacesetters this year: taking 10 of the top 25 spots. So what are the top beverage brands doing right?

Pic:getty/siraanamwong

AB InBev: Three 2020 innovations that address today’s mega-trends

By Rachel Arthur

What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...

Hard seltzer products made up 20% of all online beer sales through Drizly on Super Bowl Sunday. Pic: Getty/Davizro

Beer and seltzer dominate ads and consumption for Super Bowl LIV

By Beth Newhart

Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.

Natty Light Seltzer was launched in August; while Bud Light Seltzer will follow in early 2020. Pic:Anheuser-Busch.

Bud Light seltzer to lead AB InBev’s charge in the category

By Rachel Arthur

The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...

“In every aspect of their lives, people are demanding more and more transparency.

Bud Light premieres on-pack nutrition facts

By Beth Newhart

AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.

AB InBev aims to turn around sales of Budweiser and Bud Light in the US through increased marketing initiatives.

AB InBev global beer brands carry Q2 growth

By Mary Ellen Shoup

AB InBev revenue grew by 5% for Q2 2017 driven by continued premiumization of its beer portfolio in international markets outside of the US, the company said.

Bud Light

Also: Philipsburg packs pale ale in Alumi-Tek reclosable bottles

Bud Light wants to stand out from 'sea of sameness'

By Joseph James Whitworth

Bud Light is to get a new look with its first redesign in eight years including a reimagined logo and different primary and secondary packaging.

Dos Equis lager: Just add margarita flavors!

analyst notes 'Authenticity' aspect to beat away bud light competition

Heineken’s Lager Margarita...A Bud Light Rita beater?

By Ben BOUCKLEY

Heineken will launch lager margaritas in the US from April as it bids to replicate the success of Anheuser Busch InBev’s Bud Light Ritas line.

Low-carb Bud a possibility

Low-carb Bud a possibility

Beer giant Anheuser-Busch is looking into a low carb version of its
world famous Bud beer. Following the success of its low-carb beer
Michelob, the transformation of its best selling beer may be an
indication of the staying power...

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