Having launched during the pandemic with a strong focus on the off-trade, one of the opportunities for Bud Light Hard Seltzer moving forward will be the on-trade. New product innovations are also set to follow.
What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...
AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.
Anheuser-Busch InBev CEO Carlos Brito says growth for Bud Light is the brewer’s top US priority as the brand lost less share in Q3 2014, and insists the company won’t spend more on marketing its growth value portfolio.
analyst notes 'Authenticity' aspect to beat away bud light competition
Animosity is hotting up on America's stagnant beer market as
SABMiller lowers prices and attacks Anheuser-Busch in adverts, yet
productive responses to market pressures are still needed,
reports Chris Mercer.
Beer giant Anheuser-Busch is looking into a low carb version of its
world famous Bud beer. Following the success of its low-carb beer
Michelob, the transformation of its best selling beer may be an
indication of the staying power...