AB InBev announces that Bud Light will be the first US beer to feature large-format serving facts and an ingredients label on case packaging, in an effort to meet the level of transparency that consumers demand.
Anheuser-Busch InBev CEO Carlos Brito says growth for Bud Light is the brewer’s top US priority as the brand lost less share in Q3 2014, and insists the company won’t spend more on marketing its growth value portfolio.
analyst notes 'Authenticity' aspect to beat away bud light competition
Animosity is hotting up on America's stagnant beer market as
SABMiller lowers prices and attacks Anheuser-Busch in adverts, yet
productive responses to market pressures are still needed,
reports Chris Mercer.
Beer giant Anheuser-Busch is looking into a low carb version of its
world famous Bud beer. Following the success of its low-carb beer
Michelob, the transformation of its best selling beer may be an
indication of the staying power...