Brewdog

Stock picture. Getty/jackandersen

Coming soon: BrewDog, the movie

By Rachel Arthur

Craft brewer BrewDog is working on a film that will chart its journey from Scottish start-up to global beer brand.

Pic:getty/olemedia

What is 'newsjacking', and how can drinks brands jump on it?

By Tom Harvey, co-founder, YesMore drinks marketing agency

Viral marketing is the holy grail of 'earned' media. Tom Harvey, co-founder, YesMore drinks marketing agency, takes a look at how drinks brands can make newsjacking work for them.

'Making the world a better place, one beer and one bar at a time’. The new collab between Tony's Chocolonely and Brewdog. Pic: Tony's Chocolonely

Innovation

Tony’s Chocolonely launches collaboration beer with BrewDog

By Anthony Myers

Tony’s Chocolonely has announced a new collaboration beer with BrewDog, the world’s first carbon negative brewer, as it continues to disrupt the chocolate industry and ‘make the world a better place, one beer and one bar at a time’.

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

BrewDog opens alcohol-free bar

BrewDog opens alcohol-free bar

By Rachel Arthur

Scottish craft brewer BrewDog has opened an alcohol-free beer bar in London this week: with a view to rolling the concept out across the UK and Europe.