BrewDog Distilling Co is ‘on a mission to create a world-renowned Scottish spirits brand’: having announced a new portfolio, new distillery, and new CEO. The brand tells us how it intends to create ‘some serious tidal waves’ in the craft spirits industry.
BrewDog’s tongue-in-cheek marketing style has once again fallen foul of the UK’s advertising watchdog: with the Advertising Standards Authority (ASA) upholding a complaint against the brewer’s ‘one of your five a day’ phrase in a marketing email.
By Tom Harvey, co-founder, YesMore drinks marketing agency
Viral marketing is the holy grail of 'earned' media. Tom Harvey, co-founder, YesMore drinks marketing agency, takes a look at how drinks brands can make newsjacking work for them.
The UK’s advertising watchdog has taken issue with a BrewDog Instagram post for its hard seltzer: saying the tongue-in-cheek advertising implied a nutritional claim on an alcohol drink. It also ticked off the craft brewer for implying the 5% ABV drink...
Tony’s Chocolonely has announced a new collaboration beer with BrewDog, the world’s first carbon negative brewer, as it continues to disrupt the chocolate industry and ‘make the world a better place, one beer and one bar at a time’.
By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
The UK’s advertising watchdog has told maverick Scottish craft brewer BrewDog to rein in use of its ‘F**k you CO2’ tagline when advertising its new carbon negative status.
Six beverage brands make the BrandZ Top 75 Most Valuable UK Brands ranking. What have these brands – which include BrewDog and Gordon’s Gin – done so well to put them alongside big names like Dyson, Jaguar and M&S?
Scottish craft brewer BrewDog says it has become the world’s first carbon negative international beer business. Through £30m ($39m) of green investments, it will remove twice as much carbon from the air than it emits each year.
Craft brewer BrewDog will open 102 bars online this Friday, with the new virtual bars offering beer tastings, homebrewing masterclasses, pub quizzes, live music and comedy.
Scottish craft brewer BrewDog has opened an alcohol-free beer bar in London this week: with a view to rolling the concept out across the UK and Europe.