Going for a (virtual) pint: BrewDog takes its bars online
The idea is replicate its 102 BrewDog bars across the world – from BrewDog Camden to BrewDog Oslo and from BrewDog Cincy to BrewDog Edinburgh – and allow consumers to continue to ‘visit’ their local.
The bars will open this Friday (March 27) and allow anyone in the world over 18 to take part in a series of events. Throughout the sessions there will also be Q&A opportunities, giveaways and merchandise available form the BrewDog online shop.
BrewDog will also run online tastings from Guest Breweries, Hawkes Cider, Overworks, BrewDog distilling and others.
BrewDog cofounder James Watt said: “Community has always been at the absolute core of what we do. And the role that community, and great beer play in our society is now more important than ever. We are scheduling a series of amazing sessions with guest breweries, online tastings, games, entertainment. We’re looking forward to welcoming you all and sharing a beer.”
Details on how to take part, along with a schedule of sessions on offer, will be announced via Twitter and Instagram channels.
BrewDog closed all its UK bars on Friday evening as per instructions from the UK government.
While BrewDog says customers will have to stock up on beer in time for their pub 'outing' on Friday, it does note on its website that it is currently unable to offer next day delivery due to high levels of demand.
Last week, BrewDog started producing hand sanitiser at its distillery in Scotland. Yesterday it also started using its trucks and drivers to make free home deliveries of school lunches to those in isolation.