Bacardi

New appointments in the beverage industry: April 2022

People on the move: April 2022

By Rachel Arthur

From Bacardi to Diageo, we take a look at some of the beverage companies welcoming new faces to top jobs.

Pic:getty/santypan

Bacardi’s top five cocktail trends

By Rachel Arthur

From smoky flavors to spicy margaritas, Bacardi highlights the trends it sees influencing the cocktail and wider spirits scene in 2021.

Vodka will serve as a base for many Christmas cocktails, predicts Bacardi. Pic:getty/wmaster890

Vodka and gin cocktails can conquer Christmas, says Bacardi

By Rachel Arthur

Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.

Martini Fiero & Tonic

Bacardi: 'We believe that brands are built in bars, not boardrooms!'

By Ian McLaren, director of advocacy, Europe, Bacardi

Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...

Bacardi goes ‘back to the bar’ in search of cocktail trends

By Beth Newhart

Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...

Bacardi acquires Stillhouse Spirits

Bacardi acquires Stillhouse Spirits

By Rachel Arthur

Bacardi has acquired Stillhouse Spirits, a ‘young powerhouse brand’ in the US whose products include vodka, whiskey and bourbon.

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