Releasing its fifth annual Bacardi Cocktail Trends Report this month, the spirits giant highlights the key trends that will redefine cocktail culture and the spirits business in 2024.
Bacardi has announced the successful completion of the world’s first commercial production of glass spirits bottles fueled by hydrogen, in a trial that took place earlier this month.
What’s trending in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, tells us how the company is tracking continued growth in tequila, RTDs and rum.
Cocktails used to be about a fancy evening drink at a trendy bar. But lockdowns bred a new generation of at-home bartenders; hybrid workers have changed the concept of happy hour; and the convenience of RTDs has opened up a whole new set of potential...
Bacardi’s Italian sparkling wine and vermouth brand Martini has reached a sustainability milestone: 100% of the wineries for the entire Martini portfolio are now certified sustainable.
What’s piquing the attention of BeverageDaily readers? From the inside track on Coca-Cola’s US Costa coffee launch, to Bacardi’s take on this year’s summer spirit trends, here’s a round-up of our most-read articles from June.
What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...
RTD alcohol has moved on from the cheap sugary versions of the 80s and 90s: and it will be premium versions that drive the fast-growing category forward, according to industry giant Bacardi.
Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic...
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.
By Ian McLaren, director of advocacy, Europe, Bacardi
Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
Bombay Sapphire’s master distiller is already planning to expand the brand’s newly commissioned Laverstoke Mill distillery, at a cost of millions, by installing two new stills.
Bacardi claims it has improved health and safety programs at its Jacksonville rum facility after it was fined $110,000 for a worker’s death but its group-wide manufacturing accident rate actually rose 10% in 2013.
Bacardi USA has partnered with the Coca-Cola Company and university researchers to created a robotic bartending system called Makr Shakr, and says it can help ‘bring spirits into the digital age’.
