Low2NoBev – the only dedicated trade show for the low and no alcohol drinks sector – returns this September to Olympia London: putting the spotlight on the latest innovations, products, market trends and drivers of the category.
Beverage giant Kirin has been focusing extra marketing efforts into its non-alcoholic beer option Kirin Green’s Free and its own-brand whiskey Riku in a new push to expand market share.
Sea Arch – whose line of botanical non-alcoholic spirits is inspired by the Devon coast in southwest England – is celebrating its launch in Woolworths Metro, an Australian chain of convenience stores.
What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...
Suntory tells us how it has taken its non-alcoholic beer alternative All-Free (a Japanese product with a particular focus on ‘nodogoshi’ - the mouthfeel prized by Japanese beer drinkers) into the US market: with its focus now on widening consumption occasions...
The Adult Non-Alcoholic Beverage Association (ANBA) is launching in the UK and Europe to help propel the growing sector. Mark Livings, ANBA board chair, tells BeverageDaily what the European market looks like today and what the new organisation aims to...
As wine producers strive to make a no-alcohol wine that actually tastes good, they also need to ensure the bottle looks the part, argues Rowena Curlewis, founder and CEO of drinks design specialists Denomination.
Launching at the London Festival in June will be ‘effortlessly effervescent’ Bolle, a new low/no sparking brewed drink designed to bring the same success to the low/no wine occasion as the neighboring beer and spirits categories.
Carlsberg has set out its strategy for portfolio growth over four key categories: continuing its focus on premium and super-premium products but also setting out new ambitions to expand in products beyond beer such as hard seltzer and RTDs.
Beer heavyweight Heineken has highlighted increased experimentation and what it calls ‘easy-drinking beers’ as fast-growing category trends within the alcoholic beverages sector in Asia, and expects these to expand even further in the coming year.
Lower alcohol beers are becoming more readily available to consumers in the US on-premise: and there’s still plenty of room for new entrants, according to GCA.
Carlsberg will continue its drive in alcohol-free with a goal to more than double its alcohol-free volumes: with a particular focus on carving out the category in Asia.
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic...
The no and low alcohol category continues to outperform full-alcohol and is increasing its share of the total beverage alcohol market, according to new research from IWSR.
Synergy Flavours has unveiled new extracts and flavour solutions for the “booming” low and no alcohol category. The range includes bitters, fermented notes, gin, pink gin, aperitif and rum flavours, alongside extracts that deliver warmth, such as scotch...
Pete Martin, Regulatory Director at UK product information specialist, Ashbury, breaks down the labelling laws for the sector, and shares his future predictions for the category.
A collection of alcohol alternative brands have created the Adult Non-Alcoholic Beverage Association (ANBA) in the US: noting ‘one of the largest cultural shifts in decades’ as American consumers become increasingly interested in mindful drinking. The...
Most low/no drinkers are not solely dedicated to the category: choosing rather to switch between full strength and lower alcohol alternatives – often even during the same occasion. So new US brand Primer has designed its brand as a ‘one-stop-shop’ system:...
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Social media discussion around alcohol free drinks is up significantly year-on-year, according to new research: with beer and mocktails among the most popular subjects.
Despite the growth of the low and no alcohol category, only a third of consumers say they are satisfied with current products on the market, according to a new survey. So what can be done to improve them?
Working in the Canadian craft beer industry, Upstreet Craft Brewing’s founders found there were always plenty of opportunities to have a beer. When this started to take its toll, they used their craft expertise to create a non-alcoholic brew. Now they...
New Zealand start-up Terps & Co believes it has created the world’s first non-alcoholic terpene spirits to help people ‘lose the booze but not the feels’.
New Zealand alcohol-free ready-to-drink (RTD) spirits firm AF Drinks has its eye on the Asian market after securing significant domestic retail success within a year of launch.
America’s Athletic Brewing Co. is expanding internationally, most recently with its launch in the UK. It believes its craft core will help it stand out in an increasingly crowded market.
The ‘dry movement’ is gaining momentum in Asia alongside a rising demand for non-alcoholic RTD cocktails as consumers seek out more mindful drinking options, according to one of the category’s pioneers - Lyre’s.
To the best of its knowledge, Big Drop Brewing Co is the first company in the world to dedicate itself to alcohol-free beer. We catch up with founder and CEO Rob Fink to talk all things ‘low and no’.
Physical health benefits associated with reduced alcohol consumption is helping drive demand for ‘low to no’. But could there also be something more holistic at play?
The trend of people consuming 'less but better' in their homes opens up exciting innovation opportunities for food NPD and products that pair well with beer and other alcohol, say firms.
Matching the complexity of wine’s flavors and aromas poses a sizeable challenge for low and no alcohol alternatives. But Muri – a range of NoLo wine alternatives launching in the UK – is drawing on fermentation techniques from kvass and kombucha to offer...
Kirin’s wine subsidiary Mercian Corporation has developed its first non-alcoholic sangria drink, designed to capture the attention of younger consumers.
As last year’s sober-curious, zero-proof alcohol movement took off, with some consumers seeking to cut down their alcohol consumption, global ingredient supplier Kerry experienced a surge in demand for its Botanical Collection ZERO portfolio of distillate,...
Product names or descriptors such as ‘CBD gin’ or ‘rum infused with CBD’ could prove problematic in the UK, says the Portman Group, as it sets out guidance on marketing CBD.
Having launched in its home market of Australia in January, Ovant has already expanded distribution of its alcohol-free distillations to Singapore and will hit the UK this month.
No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...
