Cocktails used to be about a fancy evening drink at a trendy bar. But lockdowns bred a new generation of at-home bartenders; hybrid workers have changed the concept of happy hour; and the convenience of RTDs has opened up a whole new set of potential...
One of the early movers and alcohol-free cocktail shakers in the UK's low/no alcohol movement, Laura Willoughby MBE is a well-known face and source of inspiration. In our series of interviews focusing on the category, she tells us what she's...
Our new series profiles movers and shakers in the alcohol-free category. Today we talk to Amanda Thomson, who's used her experience at the Cordon Bleu School to create alcohol-free wine alternative Noughty.
This new series profiles innovators in the low/no alcohol industry. Here, Rose Bax, co-founder of Bax Botanics, tells us what inspires her and her brand.
UK coastal distillery Salcombe Distilling Company launched its non-alcoholic spirit range New London Light in 2020. In our new series of interviews celebrating innovators in the low/no alcohol industry, Howard Davies, co-founder and director of the distillery,...
Low-to-no beer, cider, wine and spirit products grew over 7% in volume across 10 key global markets in 2022, according to fresh data from IWSR Drinks Market Analysis.
Buoyed by a fresh $6.4 million fund raise, Denmark-based aroma start-up EvodiaBio says its engineered yeast can make non-alcoholic beer taste better and provide a greener alternative to the growing, transporting and processing of hops.
Asahi will launch a start-up investment fund, the Asahi Group Beverages & Innovation Fund, in the US in January: helping the company grow its presence in low/no alcohol as well as keeping track of the latest US beverage trends.
Beverage giant Asahi has seen a resurgence of consumer interest in beer in Japan, but believes that some challenges are upcoming for other segments including low-alcohol and non-alcoholic products.
Keurig Dr Pepper is taking a minority stake in American non-alcoholic craft beer maker, Athletic Brewing Company: following on from the acquisition of non-alcoholic RTD cocktail brand Atypique earlier this year.
Post-pandemic, consumers are back to leading busy lives and are looking for functional beverages accordingly: whether that be energy to power through the day or something calming for the evening.
Today’s consumers want complexity and layers of flavors in their alcohol-free drinks. Having spent a collective 30 years foraging, exploring and learning, the duo behind Bax Botanics tell us why they believe botanicals are the way forward in creating...
Premiumization has been key in the low and no alcohol category to date. With the cost-of-living crisis, does this open up opportunities for the low and no alcohol category to develop products in the economy space?
The UK has been pioneering the no and low alcohol category: so London's Low2No Bev show offers the perfect occasion to see how the category is evolving. From functional drinks to new tech, we take a look at some of the latest innovations in the category...
The acceptance of non-alcoholic alternatives is growing. And yet at formal occasions, alcohol-free consumers are still likely to find themselves with a warm glass of orange juice served at a side bar while champagne and wine flows freely for everyone...
The off-trade is an important entry point to the low and no alcohol drink category for many consumers; differing from the traditional on-trade route for alcoholic drinks. So what can supermarkets do to spur sales?
As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...
Low2NoBev – the only dedicated trade show for the low and no alcohol drinks sector – returns this September to Olympia London: putting the spotlight on the latest innovations, products, market trends and drivers of the category.
Beverage giant Kirin has been focusing extra marketing efforts into its non-alcoholic beer option Kirin Green’s Free and its own-brand whiskey Riku in a new push to expand market share.
Sea Arch – whose line of botanical non-alcoholic spirits is inspired by the Devon coast in southwest England – is celebrating its launch in Woolworths Metro, an Australian chain of convenience stores.
What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...
Suntory tells us how it has taken its non-alcoholic beer alternative All-Free (a Japanese product with a particular focus on ‘nodogoshi’ - the mouthfeel prized by Japanese beer drinkers) into the US market: with its focus now on widening consumption occasions...
The Adult Non-Alcoholic Beverage Association (ANBA) is launching in the UK and Europe to help propel the growing sector. Mark Livings, ANBA board chair, tells BeverageDaily what the European market looks like today and what the new organisation aims to...
As wine producers strive to make a no-alcohol wine that actually tastes good, they also need to ensure the bottle looks the part, argues Rowena Curlewis, founder and CEO of drinks design specialists Denomination.
Launching at the London Festival in June will be ‘effortlessly effervescent’ Bolle, a new low/no sparking brewed drink designed to bring the same success to the low/no wine occasion as the neighboring beer and spirits categories.
Carlsberg has set out its strategy for portfolio growth over four key categories: continuing its focus on premium and super-premium products but also setting out new ambitions to expand in products beyond beer such as hard seltzer and RTDs.
Beer heavyweight Heineken has highlighted increased experimentation and what it calls ‘easy-drinking beers’ as fast-growing category trends within the alcoholic beverages sector in Asia, and expects these to expand even further in the coming year.
Lower alcohol beers are becoming more readily available to consumers in the US on-premise: and there’s still plenty of room for new entrants, according to GCA.
Carlsberg will continue its drive in alcohol-free with a goal to more than double its alcohol-free volumes: with a particular focus on carving out the category in Asia.
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
Innovation in non-alcoholic spirits is helping Bacardi be part of the momentum behind low and no alcohol cocktails. Its latest launch - a new non-alcoholic spirit called Palette debuting in Europe this month - joins brands such as Martini non-alcoholic...
The no and low alcohol category continues to outperform full-alcohol and is increasing its share of the total beverage alcohol market, according to new research from IWSR.
Synergy Flavours has unveiled new extracts and flavour solutions for the “booming” low and no alcohol category. The range includes bitters, fermented notes, gin, pink gin, aperitif and rum flavours, alongside extracts that deliver warmth, such as scotch...
Pete Martin, Regulatory Director at UK product information specialist, Ashbury, breaks down the labelling laws for the sector, and shares his future predictions for the category.
A collection of alcohol alternative brands have created the Adult Non-Alcoholic Beverage Association (ANBA) in the US: noting ‘one of the largest cultural shifts in decades’ as American consumers become increasingly interested in mindful drinking. The...
Most low/no drinkers are not solely dedicated to the category: choosing rather to switch between full strength and lower alcohol alternatives – often even during the same occasion. So new US brand Primer has designed its brand as a ‘one-stop-shop’ system:...
