Low and no alcohol drinks

Dry January has been growing in popularity - so what can we learn from this? Pic:getty/richvintage

Editor's comment

5 things we learned about the alcohol-free category in January

By Rachel Arthur

January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.

Pic:getty/actobacter

Is zero the hero for today’s beer industry?

By Jamie Williams, managing partner, isobel

From the potential future irrelevance of ‘Dry Jan’, to 0% beers with an enhanced ‘relaxing feeling’, just how big can non-alcoholic beer really get, and where can it go next? Asks Jamie Williams, Managing Partner at independent creative agency, isobel.

Harmon's co-founders. Pic: Kettles

Profile series: Innovators in low/no alcohol

My Drynuary: 'We're seeing more craft brewers join the non-alcoholic movement'

By Rachel Arthur

Canadian non-alcoholic beer brand Harmon's expects to see more and more innovation in the industry as craft brewers sit up and take note of growth in alcohol-free. In our series of interviews with innovators in the low/no industry, we hear more about...

Even 'just the one' drink involves risk, says the new Canadian guidance. Pic: getty/happy photon

New Canadian drinking guidelines call for stricter alcohol policies

By Rachel Arthur

A Canadian report on health and alcohol suggests health warnings, minimum unit pricing and stringent advertising restrictions for alcohol should be implemented in the country: as it delivers its message that ‘no amount or kind of alcohol is good for your...

Low2No Bev 2022: Innovation and NPD from the show floor

The latest innovations in low and no alcohol

By Rachel Arthur

The UK has been pioneering the no and low alcohol category: so London's Low2No Bev show offers the perfect occasion to see how the category is evolving. From functional drinks to new tech, we take a look at some of the latest innovations in the category...

Low2No Bev kicks off next week

Low2No Bev kicks off next week

By Rachel Arthur

The only dedicated trade show for the low and no-alcohol drinks sector, Low2NoBev returns to Olympia London next week (September 26-28).

Good zero and low alcohol brands have succeeded in understanding the lifestyle – or desired lifestyle – of their drinkers.

How to craft a zero-alcohol brand world

By Chris White, Managing Director, This Way Up

As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...