No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...
The low to no alcohol category is growing: but how can brands and retailers tap into this opportunity? A new show will put the spotlight on the sector while showcasing some of the most successful brands.
Indian zero-alcohol beer pioneer Coolberg has highlighted culture and price challenges as the sector’s toughest hurdles to cross in the country, whilst also laying out plans to create a new category of fizzy drinks in hopes of drawing in the mass market.
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
With the rise in low/no alcohol products, the UK’s Wine and Spirit Trade Association (WSTA) has set out its recommendations for how to name and label low and no alcohol products designed as spirit drink substitutes.