Heineken Silver launches in the US as a premium lower-carb, lower-cal beer for a ‘new generation of drinkers looking for a light lager with the premium taste of Heineken’: bringing in a new option to fit between flagship Heineken and alcohol-free Heineken...
The high rate of counterfeiting in India has resulted in far-reaching repercussions on public health and economic development, sparking an urgent need to educate consumers and for companies to adopt authentication solutions, says an Indian association.
There’s been a significant increase in alcohol-free beer consumption among craft beer consumers over the last two years, according to a survey of more than 14,000 craft beer drinkers.
An increasing number of young consumers are looking for novel alcoholic drinks in low or zero ABV formats, and are willing to pay a premium for the pleasure, say industry experts.
The low/no alcohol beer category is under-developed in convenience stores, says Asahi UK: but believes it represents a key opportunity for brands and retailers alike.
From fortification to flavor, low-no alcohol and low-sugar, what are consumers looking for in better-for-you beverages? Join us at FoodNavigator’s Positive Nutrition Summit to find out.
Most iconic alcohol brands have created alcohol-free versions of their flagship drinks, providing a welcome alternative for many consumers. But the Scottish government is worried that such products still serve as a branding boost for the full-strength...
With many consumers looking to supplement their alcoholic drink choices with non-alcoholic options, suppliers should be looking to work closely with operators to encourage trial and experimentation across their low and no alcohol brand repertoire, says...
January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.
From the potential future irrelevance of ‘Dry Jan’, to 0% beers with an enhanced ‘relaxing feeling’, just how big can non-alcoholic beer really get, and where can it go next? Asks Jamie Williams, Managing Partner at independent creative agency, isobel.
As January draws to a close, James Kindred, co-founder and Chief Brand Officer at Big Drop, highlights that demand for alcohol-free beers is now spread out across the whole year.
David Fudge, co-founder and CEO of US non-alcoholic spirit brand Aplós, explains why he thinks functional ingredients are the key to reshaping the drinks category.
2023 will be a big year for Welsh brewery Drop Bear Beer, as it opens its own brewery and expands listings across the UK and beyond. Joelle Drummond, Co-Founder and Director of Sales and Marketing, tells us more in our series profiling entrepreneurs in...
Mark Wong, founder of UK functional non-alcoholic beer start-up Impossibrew, sees many parallels between the alcohol alternative category and the meat alternative movement. In our series of interviews with movers and shakers in the industry, we hear how...
Canadian non-alcoholic beer brand Harmon's expects to see more and more innovation in the industry as craft brewers sit up and take note of growth in alcohol-free. In our series of interviews with innovators in the low/no industry, we hear more about...
Non-alcoholic spirit Lyre's is now available in more than 100 markets worldwide. In our series of interviews profiling innovators in the low/no alcohol industry, CEO Mark Livings shares his secrets to success.
In our series of interviews with innovators in the low/no alcohol space, California entrepreneurs Jordan Bass and Nick Taranto talk to us about their experience in founding and growing HOP WTR: an alcohol-free sparkling hop water with nootropics.
System launched its hard seltzers to create ‘the drinking experience we wanted but didn’t exist yet’: a 9 pack with 3 cans at 0% ABV, 3 cans at 5% ABV and 3 cans at 8% ABV. In our series celebrating innovators in the low/no alcohol industry, co-founders...
Our series profiles movers and shakers in the alcohol-free category. Today we talk to Marcus Sakey, founding partner and chief brand officer of Ritual Zero Proof: a non-alcoholic spirit alternative founded in Chicago in 2019.
Matthew Jukes worked as a wine taster and journalist for over three decades and could never find any low/no wines he liked. As the founder and CEO of Jukes Cordialities, he's now delighted to see his range of alcohol-free sophisticated premium beverages...
Our profile series celebrates movers and shakers in the low/no alcohol industry. Paul Holle, head brewer and owner of Idaho's Sawtooth Brewery, shares how the brewery has expanded into non-alcoholic options with Atmos Brewing Co.
Marie Fukuura, Future Growth Director, Budweiser Brewing Group UK&I, tells us why the AB InBev company is increasing its efforts in low and no alcohol.
A Canadian report on health and alcohol suggests health warnings, minimum unit pricing and stringent advertising restrictions for alcohol should be implemented in the country: as it delivers its message that ‘no amount or kind of alcohol is good for your...
Every day working at non-alcoholic aperitif brand Everleaf is unique, says the company's commercial director Daniel I'Anson. In our series of interviews celebrating the low/no alcohol movement, he tells us more about his role.
Kristina Roth founded US soft seltzer and non-alcoholic spirit brand MIXOLOSHE last year. In our series of interviews celebrating innovators in the low/no alcohol category, she tells us what inspires her.
Drynuary 2023 is particularly exciting for entrepreneurs Vanessa Royle and Mariah Wood - they're debuting their new non-alcoholic RTD cocktail brand Tilden in the US. We talk to the duo in our series of interviews with innovators in the low/no alcohol...
With low/no alcohol consumption set to rise a third by 2026, according to some estimates, Synergy Flavours has crafted flavour pairings for premium soft drinks and alcohol-free beverages that complement some of the UK’s favourite global cuisines, including...
Cocktails used to be about a fancy evening drink at a trendy bar. But lockdowns bred a new generation of at-home bartenders; hybrid workers have changed the concept of happy hour; and the convenience of RTDs has opened up a whole new set of potential...
One of the early movers and alcohol-free cocktail shakers in the UK's low/no alcohol movement, Laura Willoughby MBE is a well-known face and source of inspiration. In our series of interviews focusing on the category, she tells us what she's...
Our new series profiles movers and shakers in the alcohol-free category. Today we talk to Amanda Thomson, who's used her experience at the Cordon Bleu School to create alcohol-free wine alternative Noughty.
This new series profiles innovators in the low/no alcohol industry. Here, Rose Bax, co-founder of Bax Botanics, tells us what inspires her and her brand.
UK coastal distillery Salcombe Distilling Company launched its non-alcoholic spirit range New London Light in 2020. In our new series of interviews celebrating innovators in the low/no alcohol industry, Howard Davies, co-founder and director of the distillery,...
Low-to-no beer, cider, wine and spirit products grew over 7% in volume across 10 key global markets in 2022, according to fresh data from IWSR Drinks Market Analysis.
Buoyed by a fresh $6.4 million fund raise, Denmark-based aroma start-up EvodiaBio says its engineered yeast can make non-alcoholic beer taste better and provide a greener alternative to the growing, transporting and processing of hops.
Asahi will launch a start-up investment fund, the Asahi Group Beverages & Innovation Fund, in the US in January: helping the company grow its presence in low/no alcohol as well as keeping track of the latest US beverage trends.
Beverage giant Asahi has seen a resurgence of consumer interest in beer in Japan, but believes that some challenges are upcoming for other segments including low-alcohol and non-alcoholic products.
Keurig Dr Pepper is taking a minority stake in American non-alcoholic craft beer maker, Athletic Brewing Company: following on from the acquisition of non-alcoholic RTD cocktail brand Atypique earlier this year.
Post-pandemic, consumers are back to leading busy lives and are looking for functional beverages accordingly: whether that be energy to power through the day or something calming for the evening.
Today’s consumers want complexity and layers of flavors in their alcohol-free drinks. Having spent a collective 30 years foraging, exploring and learning, the duo behind Bax Botanics tell us why they believe botanicals are the way forward in creating...
Premiumization has been key in the low and no alcohol category to date. With the cost-of-living crisis, does this open up opportunities for the low and no alcohol category to develop products in the economy space?
The UK has been pioneering the no and low alcohol category: so London's Low2No Bev show offers the perfect occasion to see how the category is evolving. From functional drinks to new tech, we take a look at some of the latest innovations in the category...
The acceptance of non-alcoholic alternatives is growing. And yet at formal occasions, alcohol-free consumers are still likely to find themselves with a warm glass of orange juice served at a side bar while champagne and wine flows freely for everyone...
The off-trade is an important entry point to the low and no alcohol drink category for many consumers; differing from the traditional on-trade route for alcoholic drinks. So what can supermarkets do to spur sales?
As zero and low alcohol options become more mainstream, drinks brands are catching on to the benefits of introducing alternative product ranges. But zero alcohol doesn’t have to mean zero fun, says Chris White, Managing Director at creative agency This...
