By Ian McLaren, director of advocacy, Europe, Bacardi
Bacardi sent 7,000 employees 'back to the bar' in 100 cities worldwide last month to explore the latest cocktail trends - and one of their findings was a surge in the popularity of mocktails and low/no alcohol drinks. Ian McLaren, director of...
UK retailer Tesco says that until recently, kefir was a niche dairy product in the UK - bought mainly by Eastern European shoppers, a region where it is very popular.
Wolf’s Ridge Brewing in Ohio has been setting a sustainability precedent for independent craft beer brands. Managing waste through composting has been their biggest success and advice to their fellow brewers.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
Coca-Cola New Zealand have announced a goal to reduce the amount of sugar in its beverages by 20% by 2025, including Sprite, Fanta, Powerade, Kiwi Blue water, Pump, Keri Juice as well as its Coca-Cola range.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
American consumers are increasingly looking for products with a focus on simple, high-quality ingredients and sustainability. And a group of Italian companies believe their products are ready to meet these demands: with their drinks on show at the Winter...
Tapping into the wide market of functional nootropic ingredients, startup beverage brand Sun Chaser leverages L-theanine and cordyceps for an alcohol alternative.
A new 3% ABV craft IPA from Goose Island Beer Company will be the brewery’s first low-calorie and low-alcohol option. It’s going nationwide across the US and into Canada this year.
New Zealand wants to be number 1 in the world for lower alcohol wine: with a first-of-its-kind $17m ($11m USD) programme to revolutionise the category currently under way.
Dry January has provided the perfect launchpad for new products in the no and low alcohol sector. We take a look at some of the new beverages hoping to win over consumers around the globe.
Hoplark’s HopTea brand replaces malt in its beverage brewing process with a tea base for a line of non-alcoholic beer alternatives. Its latest grapefruit variety mimics the radler style.
